Where To Buy Three Horse Beer In The Usa?

Three Horses Beer, also known as THB, is a pale lager that has been brewed in Madagascar since 1958. It is the highest-selling beer in the country and is considered emblematic of Madagascar. Since 2005, THB has been exported to markets such as France, Reunion Island, Comoros, and Mayotte. So, can you buy Three Horses Beer in the USA? Read on to find out.

Three Horses Beer is a non-alcoholic malt beer

Three Horses Beer, also known as THB, is a popular pale lager brewed in Madagascar. It is produced by Star Breweries and has been a beloved symbol of the country since 1958. Interestingly, the name and logo of the beer were inspired by a Dutch beer brand called The Holland Beer, which featured three horses. While THB is widely available in Madagascar and exported to various markets, it does not appear to be currently sold in the USA.

On the other hand, there is a non-alcoholic malt beverage called 3 Horses, which is produced in Germany. This brand has a rich brewing heritage, dating back to 1628 in the Netherlands, and is known for its unique maltiness and high standards. The 3 Horses range includes several refreshing flavors, all of which are non-alcoholic. While it is not explicitly mentioned whether 3 Horses is available in the USA, their website indicates that they are interested in listing their beers in new markets.

Now, let's focus on the non-alcoholic nature of 3 Horses. As early as 1886, the brand began producing non-alcoholic beverages on a large scale, becoming a pioneer in this category. This commitment to creating non-alcoholic options continues to this day, ensuring that their malt beverages are accessible to a wide range of consumers. The brewing process for their non-alcoholic drinks involves mashing, lautering, and cooking, resulting in a characteristically pronounced maltiness.

The absence of alcohol in 3 Horses beverages means that they can be enjoyed by those who choose not to consume alcohol for various reasons, such as health, religious, or personal preferences. This makes 3 Horses a versatile option for a variety of occasions, whether it's a casual get-together with friends or a designated driver who still wants to enjoy the taste of beer without the alcohol content. Additionally, the absence of alcohol can contribute to a healthier lifestyle, as non-alcoholic drinks typically have lower calorie counts and avoid the negative health effects associated with excessive alcohol consumption.

In conclusion, while the popular THB beer from Madagascar does not seem to be available in the USA, the non-alcoholic 3 Horses malt beverage, rooted in Dutch brewing heritage, offers a refreshing and flavorful alternative. With their commitment to quality and unique malt flavors, 3 Horses provides a sophisticated drinking experience that can be enjoyed by those seeking non-alcoholic options.

It is brewed by Star Breweries of Madagascar

Three Horses Beer, also known as THB, is a pale lager that has been brewed by Star Breweries of Madagascar since 1958. The beer is produced at two breweries in Madagascar: the first is located in Antsirabe, and the second is in the northern city of Antsiranana.

The Star Brewery in Antsirabe was originally owned by the Dutch "Brouwerij drie hoefijzers," which distributed Coca-Cola in Madagascar five years before the first beer. The brewery was chosen because the water there is low in calcium and other minerals, making it ideal for beer production. The original label for THB was inspired by the Dutch beer brand "The Holland Beer," which featured three horses. This design was chosen due to the association between Antsirabe and its history of horse breeding, and the beer was named Three Horses Beer based on this design.

In 1968, Star Breweries opened a second factory in Antsiranana to produce and distribute THB, Coca-Cola, and other carbonated beverages throughout the island's northern region. Today, the Antsirabe factory produces 100 million bottles and 100,000 cans of THB per year, with additional production coming from the Antsiranana factory.

THB has become an iconic beer in Madagascar, known for its light taste and use of local ingredients, including barley, corn, and hops. It is the highest-selling beer in Madagascar and has been described as emblematic of the country and a national symbol. The beer is widely distributed nationwide and has gained international recognition through exports and awards.

It is the highest-selling beer in Madagascar

Three Horses Beer, also known as THB, is a pale lager that has been brewed in Madagascar since 1958. It is the highest-selling beer in Madagascar and has been described as emblematic of the country. THB is produced at two breweries in Madagascar: the first is located in Antsirabe, and the second is in the northern city of Antsiranana. The beer has been exported to markets such as France, Reunion Island, Comoros, and Mayotte since 2005.

THB is a well-known and widely consumed beer in Madagascar, and it holds cultural significance for the people of the country. It is available even in the smallest villages and is typically served chilled. The beer is produced by Star Breweries, which was established in 1953 by the French company Rochefortaise. Initially, the company focused on producing and distributing Coca-Cola in Madagascar. However, in 1957, they recruited a brewer to develop a local beer, resulting in the creation of THB.

THB has a rich history and has undergone several changes in ownership and branding over the years. The original label for THB was inspired by the Dutch beer brand "The Holland Beer," which also featured three horses. This design was chosen due to the association between Antsirabe and its history of horse breeding. The brand name "Three Horses Beer" was derived from this iconic label. The beer's slogan, "Soa Ny Fiarahantsika," translates to "The Pleasure of Being Together" and embodies the concept of Fihavanana Malagasy, emphasising brotherhood and friendship.

THB has earned international recognition, winning multiple awards at the Monde Sélection de Bruxelles (International Beverage Competition in Brussels, Belgium). THB Pilsener, the oldest and most popular variant, is a 5.4% ABV pale lager with a light colour, medium body, thin head, and a balanced, mildly bitter flavour. It is sold in two sizes of returnable brown bottles and aluminium cans. THB has also introduced various other variants, including THB Fresh (a shandy with less than 1% alcohol), THB Special (6.2% alcohol), and THB Lite (1% alcohol).

Three Horses Beer is also known as THB

Three Horses Beer, also known as THB, is a pale lager that has been brewed by Madagascar's Star Breweries since 1958. It is the highest-selling and most famous beer in Madagascar, emblematic of the country and its culture. The name and logo, featuring three horses, were inspired by the Dutch beer brand "The Holland Beer" and the history of horse breeding in Antsirabe, where the original brewery is located.

THB is produced in two breweries in Madagascar, with the original brewery in Antsirabe and a second in the northern city of Antsiranana. The beer is made from local ingredients, including barley, corn, and hops, with the barley and corn sourced from the highlands around Fianarantsoa and the hops from the south around Toliara. The brewing process involves heating water and mixing it with barley malt and corn to create a mash, which is then heated, filtered, boiled with hops, and fermented with yeast.

THB is available in several variants, including THB Pilsener, the most common type with a light taste and 5.4% ABV; THB Fresh, a shandy with less than 1% alcohol; THB Special, with 6.2% alcohol; and THB Lite, a low-alcohol beer with 1% alcohol. The beer is sold nationwide in Madagascar and has been exported to markets such as France, Reunion Island, Comoros, and Mayotte since 2005.

THB has a strong association with Malagasy culture and identity and is a regular sponsor of local musicians, sporting events, and festivals. Its longstanding slogan, "Soa Ny Fiarahantsika," translates to "The Pleasure of Being Together," reflecting the cultural value of Fihavanana Malagasy, which emphasizes brotherhood and friendship. In 2015, a new slogan, "THB eo foana e!" ("THB always!") was introduced to promote the beer's enduring presence in Madagascar.

It is available in a variety of flavours

Three Horses Beer, also known as THB, is a pale lager brewed by Star Breweries of Madagascar since 1958. It is the highest-selling beer in Madagascar and is considered emblematic of the country. THB is available in a variety of flavours, including:

THB Pilsener

The most common variant of THB, this beer has a light taste and is produced from mostly local barley, corn, and hops. It has 5.4% ABV and is sold in two sizes of returnable brown bottles (33 and 65 centilitres) and 33 and 50 centilitre aluminium cans.

THB Fresh

A shandy with less than 1% alcohol, THB Fresh has a lemon taste and has also been offered in other flavours such as mint, raspberry, and apple. It is sold in 65 centilitre glass bottles.

THB Special

Containing 6.2% alcohol, THB Special is another variant of the beer. It is made using particular special malts to produce a variant on the original THB recipe.

THB Lite

A low-alcohol beer (1%), THB Lite is another variation of the classic THB.

In addition to these core offerings, Three Horses Beer has also released limited-edition flavours such as THB Malt, a malt beer variant.

While the classic THB is widely available in Madagascar, it can be challenging to find in other parts of the world. It is exported to markets such as France, Reunion Island, Comoros, and Mayotte, but even in these locations, it may only be available at specialty beer traders.

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