Buying Beer At Neyland Stadium: Is It Possible?

Beer sales have been available at Neyland Stadium since 2019, when the SEC changed its alcohol policies. The University of Tennessee's decision to sell alcohol at athletic events was intended to enhance the fan experience. Beer stands have been added to the stadium, with over 100 kiosks and locations to buy beer. The stadium offers a variety of domestic beer, two seltzers, and one IPA, as well as spiked sweet tea in a can.

Beer sales at Neyland Stadium

Neyland Stadium in Knoxville, Tennessee, has been selling beer for five years now, and it has been a rollercoaster ride. Beer stands have been added, and beer permits were almost revoked. However, beer sales have generated millions of dollars in revenue.

The stadium offers a variety of domestic beers, two seltzers, and one IPA, as well as spiked sweet tea in a can. The beer selection includes SweetWater H.A.Z.Y. IPA, Michelob Ultra, Lagunitas, Bud Light, Yuengling, Miller Lite, Coors Lite, and Dos Equis. The prices range from $9 to $15 per drink, with most drinks costing between $12 and $13.

There are over 100 kiosks and locations to purchase beer, and fans can buy up to two drinks at a time, provided they have two IDs. Sales end after the third quarter, as determined by the Southeastern Conference for all football games.

The introduction of beer sales has had a positive impact on the overall fan experience, with ejections and arrests decreasing. UT officials are continuously evaluating ways to improve the process, focusing on increasing locations, improving lines, and making transactions more efficient.

In addition to beer, wine is also available in the Tennessee Terrace and East and West Clubs, making Neyland Stadium one of six SEC schools that opted to sell alcohol.

Beer prices

Fans can buy up to two drinks at a time, and sales end after the third quarter. Beer options include Michelob Ultra (25 oz. can) or Lagunitas (19.2 oz. can) for $13, and Bud Light (25 oz.), Spiked Seltzer (16 oz.), Yuengling (24 oz.), Miller Lite (24 oz.), Coors Light (24 oz.), and Dos Equis (16 oz.) for $12.

In addition to beer, the stadium also offers a variety of domestic beer, two seltzers, one IPA, and spiked sweet tea in a can. Some premium spaces, such as the Lower West Club, offer rotating craft beer, wine, and liquor options.

The introduction of beer sales at Neyland Stadium has been a successful venture, with $1.46 million worth of beer sold during its first season of sales. Arrests and ejections at the stadium have also decreased since the introduction of beer sales.

Alcohol-related arrests

In 2024, UT officials reported that arrests had decreased from an average of four per game to three, while ejections dropped from fifteen to twelve. These figures suggest that the introduction of alcohol sales at Neyland Stadium did not significantly impact the number of alcohol-related arrests.

It is worth noting that Knoxville Police have also made arrests related to alcohol theft from the stadium. In one instance, two individuals were caught on camera breaking into Neyland Stadium and carrying away cases of beer. They were subsequently arrested and charged with burglary.

Beer menu

Neyland Stadium offers a variety of alcoholic beverages to enhance the fan experience. The stadium is entering its fifth year of beer sales, and alcohol has generated millions of dollars in revenue. Here is a detailed look at the beer menu:

General Seating Area

• Bon & Viv Spiked Seltzer: $12 for a 16 oz can.
• Domestic Beer: The specific brand is not mentioned, but the price is expected to be between $12 and $13.
• SweetWater H.A.Z.Y. IPA: No price is mentioned, but it is a craft beer option.
• Two additional seltzers: Brands and prices are not specified.

Tennessee Terrace and Club Areas

• Yee-Haw: The specific beer is not specified, but it is available in the club areas and Tennessee Terrace.
• Woodbridge Red, White, and Rose Wines: Available in the club areas and Tennessee Terrace.
• Smirnoff Ice (malt beverage): Available at the Tennessee Terrace.
• Michelob Ultra: $13 for a 25 oz can.
• Lagunitas: $13 for a 19.2 oz can.
• Bud Light: $12 for a 25 oz can.
• Yuengling: $12 for a 24 oz can.
• Miller Lite: $12 for a 24 oz can.
• Coors Light: $12 for a 24 oz can.
• Dos Equis: $12 for a 16 oz can.

Please note that the availability and pricing of the beverages may change, and it is always recommended to bring a valid ID to purchase alcohol, regardless of age. The stadium has strict ID checking policies in place.

Beer sales process

Beer sales at Neyland Stadium

Neyland Stadium, home to the University of Tennessee's football team, the Vols, has been selling beer for five years now. The stadium has over 100 kiosks and locations to buy beer, with a total of 206 points of sale. Beer sales have generated millions of dollars in revenue, which is split 50/50 between the university and Aramark, the beer vendor.

• ID check: All customers, regardless of their perceived age, are required to present a valid ID, which will be scanned. The ID must not be a "red box" ID, which shows the date the person turns 21 next to their photo. These IDs are no longer accepted.
• Beer selection: Customers can choose from a variety of beer options, including domestic beers, selzters, IPAs, and spiked sweet tea in a can. Premium spaces, such as the Lower West Club, also offer rotating craft beer, wine, and liquor options.
• Payment: Beer prices range from $9 to $15 per drink. Customers can pay for their drinks using cash or a payment card.
• Quantity limits: Customers can purchase up to two alcoholic beverages per transaction.
• Last call: Beer sales end after the third quarter of the game, as determined by the Southeastern Conference.
• Drinking area: Customers are allowed to drink their beer inside the stadium while watching the game.
• Waste disposal: Customers are expected to dispose of their empty cans and cups responsibly, using the trash bins provided.

It's important to note that the beer sales process at Neyland Stadium is constantly evolving, with officials working on improving the fan experience by reducing wait times, restocking efficiently, and evaluating the best locations for beer sales.

Frequently asked questions