Henry Weinhard was a German brewer who moved to Portland, Oregon, in 1856 and opened the first brewery on the West Coast. His brand of beer, Blitz-Weinhard, was the first craft beer in Oregon and achieved legendary status in the Pacific Northwest. The brand was eventually bought by MillerCoors, which announced the end of production for Henry Weinhard's Reserve in 2021. The brand was then revived by Hop Valley Brewing in 2022.
Characteristics | Values |
---|---|
History | Henry Weinhard was a German brewer who moved to Portland, Oregon, in 1856 and opened the first brewery on the West Coast. |
Current Status | The original brewery in Portland closed in 1999, and the brand changed hands several times. In 2021, Molson Coors announced the end of production for Henry Weinhard's beer, but it was revived by Hop Valley Brewing in 2022. |
Availability in Colorado | It is unclear if Henry Weinhard's beer can be purchased in Colorado. One source mentions that the beer is available online, but an address is required to check pricing and availability in a specific area. |
Awards | American-Style Premium Lager: 2000 World Beer Cup Gold Award, 2004 Silver Award, 2002 Silver Award, 2006 Bronze Award. American-Style Lager or Premium Lager: 2008 Great American Beer Festival Bronze Medal, 2002 Great American Beer Festival Bronze Medal. European-Style Pilsner: 1999 Great American Beer Festival Bronze Medal. |
What You'll Learn
- Henry Weinhard's Private Reserve: Oregon-brewed beer with 160 years of history
- Blitz-Weinhard: A brand first brewed in 1856 in Portland, Oregon, by Henry Weinhard
- Henry Weinhard's Soda: A range of sodas distributed out of Colfax, California
- Henry Weinhard's Root Beer: A bottled root beer, distributed by MolsonCoors
- Henry Weinhard's Advertising: A fictitious brand of beer called Schludwiller was created for a notable ad campaign
Henry Weinhard's Private Reserve: Oregon-brewed beer with 160 years of history
Henry Weinhard's Private Reserve is a beer with deep roots in Oregon's brewing history, dating back to the mid-19th century. In 1856, a young German immigrant named Henry Weinhard set sail with a dream to make good beer accessible to everyone. He settled in Portland, Oregon, and established the first brewery on the West Coast, laying the foundation for the region's thriving brewing industry.
Henry Weinhard's passion for beer and community is legendary. He built a hotel in Portland to keep his friends safe and their nights alive. He purchased struggling bars during economic downturns to keep them afloat and offered free beer to his employees. When Portland unveiled a public fountain, Henry even offered to fill it with beer, although the city declined.
Henry Weinhard's brewery survived major historical events, including Prohibition, by pivoting to sodas, syrups, and non-alcoholic beers. Their root beer and cream soda became so popular that they are still enjoyed today. After Prohibition, the brand regained its popularity with an advertising campaign that positioned Henry Weinhard's as a premium, quality microbrew.
In the late 20th century, the original brewery faced challenges due to competition from national brands and underwent several ownership changes. Despite these shifts, the Henry Weinhard's brand endured, and in 2022, it was revived by Hop Valley Brewing, bringing it back to its Oregon roots.
Today, Henry Weinhard's Private Reserve is once again brewed exclusively in Oregon, using 100% Cascade hops, honouring the original recipe. The beer has won numerous awards, including gold, silver, and bronze medals at the World Beer Cup® and the Great American Beer Festival®. With over 160 years of history, Henry Weinhard's Private Reserve embodies the spirit of Oregon's brewing tradition and continues to be celebrated by beer enthusiasts in the Northwest and beyond.
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Blitz-Weinhard: A brand first brewed in 1856 in Portland, Oregon, by Henry Weinhard
Henry Weinhard, a young German man, founded the first brewery on the West Coast in 1856 in Portland, Oregon. Weinhard was 26 years old when he left Germany with the desire to make good beer readily available to anyone who wanted it. He worked for several brewers across the country before opening his own brewery in Portland, Oregon, in 1862.
Henry Weinhard's brewery was a fixture in an old industrial and warehouse district in downtown Portland. The brand, Blitz-Weinhard, was among several regional Pacific Northwest beers that were staples in the market following the repeal of Prohibition. Competition from national brands began to erode the market share of these longstanding northwest beers. In response, Blitz-Weinhard created what many consider Oregon's first craft beer, Henry Weinhard's Private Reserve, in 1976.
Henry Weinhard's Private Reserve was brewed exclusively in Oregon, using 100% Cascade hops, just as the original recipe from over 160 years ago called for. The beer won several awards, including a gold award at the World Beer Cup in 2000 and a bronze medal at the Great American Beer Festival in 2008.
The Blitz-Weinhard brewery in Portland changed hands several times in the late 20th century, eventually closing in 1999. The original Portland brewery was sold by the Stroh Brewery Company to the Miller Brewing Company, which shut it down. Despite the closure of the Portland brewery and subsequent changes in production locations, the Henry Weinhard's brand has endured. In 2022, Eugene, Oregon-based Hop Valley Brewing revived the brand, bringing it back to its Oregon roots.
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Henry Weinhard's Soda: A range of sodas distributed out of Colfax, California
Henry Weinhard's is a brand with a long history in the world of beer and sodas. It all started in 1856 when a young German named Henry Weinhard journeyed to Portland, Oregon, and opened the first brewery on the West Coast. Henry Weinhard's beer became one of the most celebrated in the Northwest, achieving legendary status.
However, with the advent of Prohibition in 1920, the brand had to pivot, and Henry Weinhard's began producing sodas, syrups, and non-alcoholic beers to stay afloat. Their root beer and cream soda became so popular that they remained in production long after Prohibition ended. Today, Henry Weinhard's sodas are distributed out of Colfax, California, and continue to delight soda lovers with their unique flavours.
The range of sodas includes the classic Root Beer, as well as several cream sodas in different flavours. These include Black Cherry Cream, Orange Cream, and Vanilla Cream. The sodas are crafted with cane sugar, staying true to the Weinhard way of brewing, and are known for their maximum fizz, flavour, and joy.
While the brand has faced challenges, including reports of discontinuation and poor sales, it seems that Henry Weinhard's sodas are still available for purchase, distributed out of Colfax, California, and enjoyed by those who appreciate their unique taste and the legacy of the brand.
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Henry Weinhard's Root Beer: A bottled root beer, distributed by MolsonCoors
Henry Weinhard's Root Beer is a bottled root beer with a long history. The story begins in 1851 when Henry Weinhard, an eccentric man with a passion for bringing people together, journeyed from Germany to Portland, Oregon, with a love of beer. He started working in breweries, concocting his own recipes, and eventually opened the first brewery on the West Coast in 1856. Henry Weinhard's brewery laid the groundwork for generations of brewers to come and achieved legendary status in the beer industry.
However, in 1920, Prohibition forced the brewery to pivot from beer to sodas. This is when Henry Weinhard's Root Beer was born. The root beer became one of the most successful and longest-lasting microbrew sodas, known for its distinctive taste. The original recipe included ingredients like vanilla, honey, and sassafras, resulting in a creamy vanilla/honey aftertaste. The root beer was also known for its smooth flavour and balanced carbonation.
Over the years, the recipe for Henry Weinhard's Root Beer has evolved. The current recipe, owned and distributed by MolsonCoors, uses cane sugar instead of the traditional vanilla, honey, and sassafras. While some fans of the original recipe were disappointed with the change, others found the new version even more enjoyable. The root beer is described as having a typical root beer flavour but with a unique twist, making it one of the best straight-up root beers on the market.
Henry Weinhard's Root Beer is available in select states, including Arizona, California, Montana, Oklahoma, Oregon, Utah, and Washington. It can be purchased in bottles from local stores or online. The brand also offers other gourmet soda flavours, such as orange cream, vanilla cream, and black cherry cream, all crafted with the same ingenuity and creativity that Henry Weinhard embodied.
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Henry Weinhard's Advertising: A fictitious brand of beer called Schludwiller was created for a notable ad campaign
Henry Weinhard's beer has a long history in the United States, dating back to 1856 when a young German immigrant named Henry Weinhard established the first brewery on the West Coast in Portland, Oregon. Over the years, the brand has changed hands several times and faced challenges, but it has also achieved notable successes and gained a loyal following, particularly in the West.
In the late 1970s, the Blitz-Weinhard brand, facing increasing competition from national brands, created what is considered Oregon's first craft beer: Henry Weinhard's Private Reserve. To promote this new offering, the company launched a unique advertising campaign featuring a fictitious brand of beer called "Schludwiller". This fictional beer was presented as a premium product brewed by the California-Eastern Brewing Co. in California.
The Schludwiller campaign included a series of popular television commercials that captured the public's imagination. One memorable ad featured Dick Curtis as an Oregon border patrolman questioning the drivers of a Schludwiller beer truck about their cargo. The campaign even included a Latin motto for the fictional beer: "Quod Nesciunt Sibi Damno Non Erit", roughly translating to "What They Don't Know Won't Hurt Them".
The clever and lighthearted Schludwiller campaign effectively repositioned Henry Weinhard's as a quality microbrew, helping the brand regain and sustain its popularity. This advertising strategy demonstrated a creative approach to differentiating the brand and reconnecting with consumers in a competitive market. While the original Portland brewery eventually closed, the Henry Weinhard's brand has endured and continues to be revived and celebrated by beer enthusiasts.
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