Kingfisher is an Indian beer, first introduced in 1857 and then relaunched in 1978. It is available in 52 other countries outside of India, including the United States. In the US, the brand has been promoted by de-ethnicizing the product. It is available to purchase in several states, including North Carolina, New Jersey, and New York.
Can you buy Kingfisher Beer in the United States?
Characteristics | Values |
---|---|
Availability in the United States | Yes |
Availability in Myrtle Beach, SC | No |
Availability in Charlotte, NC | Yes |
Availability in Nashville, TN | Yes |
Availability in Allendale, NJ | Yes |
Pack Sizes | 6-pack |
Bottle Sizes | 12 oz |
ABV | 4.8% |
What You'll Learn
Where to buy Kingfisher beer in the US
Kingfisher is an Indian beer brewed by the United Breweries Group, Bangalore, India. It was first introduced in 1857 and then relaunched in 1978 as Kingfisher Premium. It is available in 52 other countries besides India, including the United States.
In the United States, you can purchase Kingfisher beer from select retailers and online platforms. Here are some options for where to buy Kingfisher beer in the US:
Retailers
- Total Wine & More: Available at their Charlotte (Promenade on Providence) store in North Carolina. They offer Kingfisher Lager in 6-packs of 12oz bottles.
- Allendale Wine Shoppe: Located at 101 W. Allendale Ave., Allendale, NJ 07401. They offer Kingfisher Premium Lager Beer in 6-packs of 12oz bottles for pickup or delivery.
Online Platforms
- Amazon.com: Various Kingfisher-themed items are available, although the availability of the beer itself may vary. Check the website for the latest information and buying options.
- Half Time Beverage: An online store that offers a range of craft beers, including Kingfisher. You can explore their website for more details on availability and shipping.
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Kingfisher beer's taste and appearance
Kingfisher is an Indian beer, first introduced in 1857 and then relaunched in 1978 as Kingfisher Premium. It is brewed to the "highest standards" from malted barley and hops. It is described as a pale lager with a clear, rich golden hue and a white, foamy head that fizzles out quickly. The beer has a smooth mouthfeel and is considered easy to drink.
In terms of taste, Kingfisher has been described as having a sweet corn flavour with touches of vanilla and caramel. It is fairly sweet with very low bitterness. Some tasters have also noted a citrus and mineral flavour. The beer has a grainy and malty smell, with hints of corn malt sweetness and other grains.
Kingfisher is the best-selling Indian lager in the world today and is available in 52 countries as of 2013. In the United States, the brand was promoted by de-ethnicizing it. The company also promoted the beer by serving it on their airplanes when they began operating Kingfisher Airlines in 2005.
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The history of Kingfisher beer
Kingfisher is an Indian beer first brewed in 1857 by United Breweries Group, Bangalore, India. The brand was relaunched in 1978 by Vijay Mallya, who was inspired by the defunct brand from United Breweries Group introduced in the same year as the original. The brand has a market share of over 36% in India and is also available in 52 other countries as of 2013.
United Breweries Group was founded by a Scotsman, Thomas Leishman, in 1915. Leishman brought together five breweries in South India: Castle Brewery and Nilgiris Breweries (1857), Bangalore Brewing Co. (1885), British Brewing Corp. (1903), and BBB Brewery Co. Ltd. (1913). The Group initially manufactured bulk beer for British troops, which was transported in huge barrels or "Hogsheads". Kingfisher made a modest entry in the sixties, and the company expanded greatly during the 1950s and 60s by acquiring other breweries.
In 1947, Vittal Mallya was elected as the company's first Indian director and became the chairman a year later. Under his leadership, the company's registered office moved to Bangalore. In 1960, Kalyani Breweries was set up, followed by Kesarwal Beverage in Goa in 1965. In 1972, High Range Breweries was established in Chertalla, Kerala, and Punjab Breweries was formed in 1978.
In 1978, Vijay Mallya, who had taken over the company from his father, launched Kingfisher Premium beer. Due to the Advertising Standards Council of India's ban on alcohol advertisements in the country, the UB Group promoted the brand through surrogate advertisements of Kingfisher mineral water. When the group began operating Kingfisher Airlines in 2005, advertisements made their way into airplane cabins. To promote the beer in the United States, the company de-ethnicized the brand.
Today, Kingfisher Beer Europe Ltd. (KBE) is the European arm of United Breweries, with a head office in Maidstone, Kent. In the UK, Kingfisher is brewed under licence by Heineken but follows the same recipe as the Indian version. KBE sells Kingfisher Premium in four formats: 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half-pint draught, and kegs (30 or 50 L). In addition to its beer portfolio, KBE has expanded its offerings to include cider and other alcoholic beverages.
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Kingfisher beer's availability in the US
Kingfisher Beer is available in the United States. It is an Indian beer, first introduced in 1857 and then relaunched in 1978 as Kingfisher Premium. It is brewed by the United Breweries Group, based in Bangalore, India.
In the US, Kingfisher is promoted by de-ethnicizing the brand. It is available in select locations, including Charlotte, North Carolina, and Allendale, New Jersey. It can be purchased online from Amazon and specialist beer retailers, and it is also available in physical stores, such as Total Wine & More and Allendale Wine Shoppe.
Kingfisher is a pale lager, medium in colour, with a slight hoppiness and an ABV of 4.8%. It is brewed to the highest international standards from malted barley and hops, resulting in a fully matured lager with an award-winning flavour and smooth, crisp taste.
The beer is best paired with barbecue and Italian foods, especially fish or pork, and it also goes well with earthy cheeses such as Camembert and Fontina.
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Kingfisher beer's popularity in the US
Kingfisher beer is available in the United States, where it is marketed as a premium lager. It is brewed to the highest international standards using the finest quality malted barley and hops, resulting in a fully matured lager with an award-winning flavour and smooth, crisp taste. It is described as a pale lager with a slightly hoppy taste and an ABV of 4.8%.
Kingfisher is an Indian beer, first introduced in 1857 and then relaunched in 1978 by Vijay Mallya. It is brewed by the United Breweries Group, based in Bangalore, India. The brand has a market share of over 36% in India and is also available in 52 other countries worldwide.
In the United States, the company promoted Kingfisher by de-ethnicising the brand. It is unclear what specific strategies were employed to de-ethnicise the brand for the US market, but this approach may have contributed to its popularity in the country.
Kingfisher beer can be purchased in the US through various retailers, including online stores such as Amazon and specialist beer retailers like Half Time Beverage. It is also available at some local shops, such as the Allendale Wine Shoppe in New Jersey, which offers the Kingfisher Premium Lager Beer in a 6-pack of 12 oz bottles.
The availability of Kingfisher beer may vary by state and store, and it is important to note that some sources indicate that the product might not be available at certain locations. For instance, a website mentions that the beer could not be found in Myrtle Beach, SC, but it was available in Charlotte, NC.
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Frequently asked questions
Yes, you can buy Kingfisher beer in the United States. It is available in select stores and can also be purchased online from websites like Amazon.
Kingfisher is an Indian beer, first introduced in 1857 and then relaunched in 1978. It is a premium lager, internationally renowned for its award-winning flavour and smooth, crisp taste.
Kingfisher beer has an ABV of 4.8%.