As of March 2018, Yuengling beer is available in Kentucky. The company, D.G. Yuengling & Son of Pottsville, Pennsylvania, is America's oldest brewery and has been in business for 189 years. The rollout in Kentucky began with Yuengling Traditional Lager, Light Lager, and Black & Tan. Kentucky is the 22nd state to sell Yuengling products, with the company citing the state's passionate fans, loyal beer drinkers, and great partners as reasons for the expansion. Prior to its availability in Kentucky, Yuengling was mostly sold along the East Coast, with Texas becoming its westernmost state in 2021.
Characteristics | Values |
---|---|
Availability of Yuengling beer in Kentucky | Yes |
Date of availability in Kentucky | March 5, 2018 |
Company | D.G. Yuengling & Son |
Headquarters | Pottsville, Penn. |
Type of company | America's Oldest Brewery |
Number of states selling Yuengling products | 22 |
What You'll Learn
Yuengling's expansion into Kentucky
Yuengling, America's oldest brewery, announced its expansion into Kentucky in 2018, marking the 22nd state to distribute its products. The rollout began on March 5, 2018, with Kentucky restaurants and bars serving Yuengling's Traditional Lager, Light Lager, and Black & Tan. The expansion into Kentucky was a highly anticipated move, with the company's president and owner, Dick Yuengling, stating that it was "long overdue."
Prior to its official announcement, there were strong indications that Yuengling was preparing to enter the Kentucky market. Jonathan Blue, chairman of Blue Equity, which owns Liquor Barn and Party Mart stores in Kentucky, had announced on Twitter that Yuengling was coming, and job listings hinted at the company's hiring intentions in Lexington and Louisville.
The expansion into Kentucky was part of Yuengling's broader strategy to increase its distribution footprint. In 2018, the company added Arkansas as a distribution state, and in 2021, Texas became its westernmost state. With its expansion into Kentucky, Yuengling solidified its presence in the eastern half of the country, where it already had a strong following.
The rollout in Kentucky was managed by four wholesalers: Kentucky Eagle Inc., River City Distributing Inc., Clark Distributing Co. Inc., and Stagnaro Distributing. The brand's entry into the state was strategically timed, with restaurants and bars able to start serving Yuengling first, followed by packaged beer products becoming available at beer distributors, grocery, and convenience stores shortly after.
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Yuengling's popularity in the US
Yuengling is a popular beer in the US, with a dedicated following in the eastern half of the country. In 2018, it was the largest craft brewery in the US and the sixth-largest overall brewery. It is also the largest wholly American-owned brewery and has been ranked as the biggest small brewery in the nation.
Yuengling's popularity is evident in its expansion across the US. In 2017, it was available in 21 states, and by 2024, it had expanded to 22 states, with Kentucky becoming the 22nd state to sell Yuengling products. The brand has a strong presence in the eastern US, with distribution in states like Indiana, Ohio, Tennessee, Virginia, and West Virginia. Its headquarters are in Pottsville, Pennsylvania, and it has additional facilities in Mill Creek, Pennsylvania, and Tampa, Florida.
The brand's flagship product, Yuengling Traditional Lager, is an amber lager with a rich history, dating back to the resurrection of a historic recipe in 1987. It accounts for 80% of the company's production and is so popular in Pennsylvania and the Delaware Valley that it can be ordered simply by asking for a lager in some bars.
Yuengling's popularity extends beyond its traditional markets, with a significant following westward into Illinois and Kentucky, and southward through Georgia. The brand has also expanded into new territories, including Texas, Oklahoma, Missouri, and Kansas, showcasing its widespread appeal and the demand for its products across the country.
Yuengling's longevity and family-owned status contribute to its popularity. Established in 1829, it is the oldest operating brewing company in the US, with a rich history that includes surviving Prohibition by producing "near beers" and celebrating the repeal with a shipment of Winner Beer to the White House. The company's anti-union beliefs and political affiliations have sparked boycotts, but Yuengling remains a prominent and well-loved brand in the US beer market.
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Kentucky's beer distribution
The rollout in Kentucky will be handled by four wholesalers: Kentucky Eagle Inc., River City Distributing Inc., Clark Distributing Co. Inc., and Stagnaro Distributing. These distributors will be responsible for getting Yuengling products into the hands of retailers and, ultimately, consumers across the state. Kentucky Eagle Inc., for example, distributes beer to central and southern Kentucky, while also distributing wine and spirits statewide.
This expansion into Kentucky is a significant development for Yuengling, as it marks the 22nd state in which the brewery will be distributed. It also underscores the importance of effective beer distribution in Kentucky, which plays a crucial role in ensuring that consumers have access to a diverse range of beer brands and products.
Beer distribution in Kentucky is a well-established industry, with companies like Beer House Distributors and Kentucky Eagle having years of experience in the market. These distributors work closely with retailers and suppliers to offer a wide range of beer options, from craft beer to kombucha and everything in between. With the addition of Yuengling to the mix, Kentucky's beer distribution landscape is set to become even more dynamic and diverse.
The arrival of Yuengling in Kentucky is expected to be a welcome development for beer lovers in the state, who will no longer have to cross borders to purchase their favourite brew. It also highlights the strategic nature of distribution decisions, as Yuengling's expansion into surrounding states like Indiana, Ohio, and Tennessee likely contributed to the demand for their products in Kentucky.
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Yuengling's history
D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. The company is headquartered in Pottsville, Pennsylvania, and is still run by the Yuengling family.
German brewer David Gottlieb Jüngling, the founder of Yuengling, immigrated to the United States in 1828 from Aldingen, near Stuttgart, in the Kingdom of Württemberg. He anglicized his surname from Jüngling to Yuengling and started the "Eagle Brewery" on Centre Street in Pottsville in 1829. The name "Eagle Brewery" was symbolic of the American eagle, and the bird remains the company's emblem to this day.
The original brewery burned down in a fire in 1831, and the company relocated to W. Mahantongo Street at 5th Street, its current location. The Eagle Brewery changed its name to "D. G. Yuengling and Son" in 1873 when Frederick Yuengling, David's second son, joined his father as a partner. David's eldest son, David Jr., had previously left the Eagle Brewery to establish the James River Steam Brewery in Richmond, Virginia.
During the Prohibition era, Yuengling survived by producing "near beers" with a 0.5% alcohol content. The company also ran a dairy that produced ice cream and opened dance halls in Philadelphia, Baltimore, and New York City. In 1933, when Prohibition was repealed, Yuengling introduced its Winner Beer to celebrate and shipped a truckload to the White House for President Roosevelt.
In 1985, the Pennsylvanian brewery was listed on the National Register of Historic Places as the oldest in the United States. In 1987, the brewery reintroduced an amber lager that had not been made in decades, taking advantage of a spike in the popularity of heavier-style beers. This lager became its flagship brand, accounting for 80% of production and much of its rapid growth.
Yuengling experienced an increase in sales after renewed interest in history due to the United States Bicentennial in 1976. In 1985, Richard L. ("Dick") Yuengling Jr. took over as the 5th-generation company president and set out ambitious plans to expand the business. Under Dick's leadership, Yuengling has grown from a small regional brand to a unique entity, increasing its production and capturing the attention of consumers looking for a unique top-quality brew from a small brewer.
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Kentucky's beer laws
As of 2018, Yuengling beer was available to purchase in Kentucky. The brand's expansion into the state was announced by Dick Yuengling, president and owner of D.G. Yuengling & Son, Inc., who stated that "The expansion into the great state of Kentucky is long overdue".
The alcohol laws of Kentucky, which govern the sale and consumption of alcoholic beverages, create a patchwork of counties that are either "dry" (prohibiting all sales of alcoholic beverages), "wet" (permitting full retail sales under a state license), or "moist" (occupying a middle ground between the two). The state's alcohol laws have been described as a "maze of obscure statutory language" by a justice of the Kentucky Supreme Court, and as "confusing at best" by the general counsel of the Kentucky Office of Alcoholic Beverage Control.
One example of the confusing nature of Kentucky's beer laws is the regulation of wine sales. Wine can be purchased in a pharmacy but not in a supermarket. This law dates back to Prohibition, when prescriptions for alcohol could be obtained at pharmacies. After Prohibition ended, sales of alcohol in grocery stores were prohibited because it was believed that minors were more likely to frequent those businesses than pharmacies. Today, while grocery stores can hold wine and spirits licenses, they must provide a separate entrance for the sale of these beverages and minors are not permitted to work in these areas. In contrast, beer can be sold in the main shopping area of grocery stores.
Another inconsistency in Kentucky's beer laws relates to the legal ages for buying and selling alcoholic beverages. The legal age for purchasing alcohol in Kentucky is 21, as in all U.S. states. However, the legal age for selling or serving alcoholic beverages in a licensed establishment is 20.
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Frequently asked questions
Yes, Yuengling beer is available in Kentucky.
Yuengling beer became available in Kentucky on March 5, 2018.
Yuengling beer is available at restaurants, bars, beer distributors, grocery stores, and convenience stores in Kentucky.
The brand's most popular offerings, including Lager, Light Lager, and Black & Tan, are available in Kentucky.
Yes, Yuengling beer is available in multiple states across the US, including Indiana, Ohio, Tennessee, Virginia, West Virginia, Missouri, Kansas, and Oklahoma.