In 2020, Molson Coors and Yuengling entered a joint partnership to bring Yuengling beer to Wisconsin. However, it is unclear if and when Yuengling will be available in Wisconsin as the company has not provided a timeline for this expansion. As of 2024, Yuengling is distributed in 26 states across the US, mostly east of the Mississippi River. Those who live in states where Yuengling is not distributed can purchase it online and have it delivered to their doorstep.
Characteristics | Values |
---|---|
Can you buy Yuengling beer in Wisconsin? | No, but it can be purchased online and shipped to Wisconsin. |
Where is Yuengling beer sold? | 26 states across the US, mostly east of the Mississippi River. |
What type of beer is Yuengling? | Lager, light lager, pilsner, black and tan. |
What You'll Learn
Yuengling's joint partnership with Molson Coors to bring beer to Wisconsin
In 2020, Yuengling and Molson Coors entered a joint partnership to bring Yuengling beer to Wisconsin. This marked the first time in its 191-year history that the storied Pennsylvania brewery would be available in the Western United States.
The agreement created a path for Yuengling's national expansion and presented an opportunity for Molson Coors to boost revenues as it navigated declining beer sales. Chicago-based Molson Coors has seven US breweries in states including Colorado, California, and Wisconsin. By leveraging Molson Coors' network of breweries, Yuengling could overcome logistical challenges and expand its distribution channels in the Midwest and West.
The joint venture aimed to brew and sell Yuengling beer in these new markets, while D.G. Yuengling would remain a family-owned company, overseeing expansion within its existing markets and any new ones added in the Northeast. The official launch was planned for a year after the announcement, with the exact details of the rollout to be determined in the coming months.
The partnership brought together three iconic brewing families: Yuengling, Coors, and Molson, reflecting a shared commitment to quality and tradition. While the full terms of the 50-50 joint venture were not disclosed, the expansion was expected to make a lot of Yuengling fans in the West happy, as they would no longer have to pack their brews in checked luggage or car trunks when travelling.
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Yuengling's limited distribution and slow expansion
Yuengling, America's oldest brewery, has taken a slow and methodical approach to its expansion since its establishment in 1829. The company has traditionally been limited to the East Coast of the United States, with its flagship lager and other beers distributed in 22 states, mostly east of the Mississippi River. This limited distribution has been partly due to logistics, as Yuengling only has two breweries in Pennsylvania and one in Florida.
In recent years, Yuengling has expanded its distribution to new states, including Texas, Oklahoma, Missouri, Kansas, and West Virginia. However, the company's expansion has been slow and deliberate, with a focus on maintaining its family-owned roots and steady growth. In 2020, Yuengling entered into a joint partnership with Molson Coors to bring its beers to Wisconsin, marking the first time the brewery expanded west in its nearly two-century history. This partnership provides Yuengling with a path to national expansion, allowing its beers to reach new markets through Molson Coors' network of breweries.
Despite its slow expansion, Yuengling has experienced fluctuations in sales and brand recognition in new markets. For example, Yuengling's sales in Texas, the country's second-largest beer market, have slowed considerably since its debut in the state. The company has faced challenges in building brand recognition, particularly among Latinx residents, who make up 40% of Texas' population. Additionally, Yuengling has had to navigate supply chain issues and adjust its marketing strategies to cater to new consumer demographics.
Yuengling's deliberate expansion strategy, while ensuring steady growth and family ownership, has also resulted in limited distribution across the United States. The company's slow and methodical approach to expansion has created a sense of exclusivity for the brand, with consumers in states without distribution having to go out of their way to purchase the beer. This limited availability has fostered a dedicated customer base that values Yuengling's unique position between "craft beer" and "big beer."
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Buying Yuengling beer online
Yuengling is America's oldest brewery, and its beer is famous for its rich amber colour and medium-bodied flavour. The beer is not distributed west of the Mississippi, but it is possible to buy it online and have it delivered to your doorstep.
Where to Buy Yuengling Beer Online
There are a few online retailers that sell Yuengling beer, including:
- Givethembeer.com
- Abcpackage.com
- Luekensliquors.com
What to Expect When Buying Yuengling Beer Online
When buying Yuengling beer online, you can expect to receive a package containing either 6, 12, 18, or 24 cans or bottles of the beer. The beer will likely be shipped in a protective gift box, and you may have the option to include a personal message with your purchase.
Shipping and Delivery
Most online retailers offer ground shipping for a flat rate of around $15 to $20, and express shipping is usually also available for an additional cost. The shipping time will depend on the state and carrier, but it typically takes 2-7 business days for delivery. Someone 21 years of age or older must be available to sign for the delivery and present a valid photo ID.
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The taste of Yuengling beer
In 2020, Molson Coors and Yuengling entered a joint partnership to bring the beer to Wisconsin. While some Wisconsinites are excited about the prospect of Yuengling finally being available in their state, others are less enthused, arguing that there are better locally made beers.
Yuengling is America's oldest brewery, with a history dating back to 1829. The beer is known for its rich amber colour and medium-bodied flavour. It has a subtle sweetness, with hints of caramel, honey, yeast, and apple. It is described as a smooth, easy-drinking lager with a crisp taste. Some have likened it to a Vienna lager, while others have compared it to Budweiser, Coors, or Miller. It is often regarded as a better, yet affordable option for beer lovers.
However, opinions on the taste of Yuengling vary. Some find it unremarkable, describing it as "just beer" or "nothing special." Others note that it is a step above the typical American adjunct lager, with a slightly darker colour and a hint of sweetness. Some have also pointed out that the canned version tastes different from the bottled version, with the latter being sweeter.
Yuengling has a dedicated following, particularly in the eastern United States, where it is more widely available. For those in regions where it is not distributed, such as west of the Mississippi, the option to order it online provides an opportunity to sample this historic American lager.
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Yuengling's political affiliations
In 2016, Yuengling's CEO, Dick Yuengling, endorsed Donald Trump's presidential campaign. Yuengling hosted Eric Trump on a tour of the brewery, during which he allegedly said, "Our guys are behind your father. We need him in there." This sparked a backlash, with drinkers boycotting the brand and drinkers and politicians alike condemning Yuengling's support of Trump's "anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality agenda".
Despite the boycott, Yuengling claimed that the controversy did not affect sales. Yuengling's response to the boycott was:
> "We survived Prohibition. We survived two world wars, when you couldn’t get any grain. We’ll be fine."
Yuengling has also been linked to other presidents. In 1933, the company celebrated the end of Prohibition by shipping a truckload of "Winner Beer" to President Franklin D. Roosevelt. In 2010, Barack Obama claimed that Yuengling was his favourite beer.
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Frequently asked questions
Yes, you can buy Yuengling beer in Wisconsin. In 2020, Molson Coors and Yuengling entered a joint partnership to bring the beer to Wisconsin.
No, Yuengling beer is not available in all states. It is mostly available in states east of the Mississippi River.
Yuengling is a family-owned and operated brewery that values the quality of its beer over expansion. The company is constrained by production capacity and does not have the brewing capacity to distribute nationwide.
Yes, you can buy Yuengling beer online and have it delivered to your doorstep, even if it is not available in your area.
Some other popular beers in Wisconsin include Spotted Cow, New Glarus, and Leinies Wisconsin Amber Lager.