Beer Drinking In Yellowstone: What's Allowed?

The TV show Yellowstone features a lot of alcohol consumption, with the Duttons and ranch hands regularly drinking beer and whiskey. The show's most popular character, Rip Wheeler, is often seen drinking Coors Banquet Beer, also known as yellow jackets due to the golden label on the cans and bottles. Other characters, such as John and Beth Dutton, prefer whiskey, with Bulleit Bourbon being a popular choice. The show's collaboration with Coors Banquet Beer began in season 5, with the brand being featured frequently and heavily throughout the show.

Coors Banquet Beer, also known as Yellow Jackets, is the beer of choice for Rip Wheeler and other characters

Coors Banquet is a refreshing lager, brewed with Rocky Mountain water and striving for a "drinkable 'Mile High Taste'". The term "Yellow Jacket" comes from the yellow or golden label found on the can or bottle, and its resemblance to the colour of the North American wasp, the yellowjacket.

The beer is produced by Molson-Coors and has a 5% ABV and 15 IBU. It was first introduced to Americans in 1874 by Adolph Coors, although the name "Banquet Beer" wasn't made official until 1937. The name was given to the beer by Clear Creek Canyon miners, who would drink it in banquet halls or large tents.

Coors Banquet has been featured in other popular culture, including the movie Smokey and the Bandit, and the TV show Cobra Kai, where it is the drink of choice for Johnny Lawrence.

Other beers featured on the show include Coors Light, Jackfish, and Indian Cabins

The characters in Yellowstone are often seen drinking beer and bourbon. While the cans and bottles are familiar, the show does a good job of only showing part of the label in most scenes. The bourbon bottles, in particular, often have fake labels.

The beer of choice in almost all the bunkhouse scenes is Coors Banquet Beer, also known as "yellow jackets" due to the yellow colour of the label. This is the drink of choice for Rip Wheeler, one of the show's most popular characters. Other Coors products also feature in various scenes, likely due to a promotional contract with Molson Coors.

Jackfish and Indian Cabins are less well-known beers, and it is unclear why they were chosen to be featured on the show. It is possible that the show's creators wanted to showcase a variety of beers or that these beers were chosen for their aesthetic value or regional appropriateness.

John Dutton's drink of choice is whiskey, specifically Bulleit Bourbon

John Dutton, the stern patriarch of the Dutton family in the neo-Western drama Yellowstone, is known for his love of whiskey. Specifically, he prefers Bulleit Bourbon, a Kentucky straight bourbon whiskey produced at the Bulleit Distillery in Lebanon, Kentucky, as well as the Bulleit Distillery in Shelbyville, Kentucky. The brand is known for its high rye content and smooth, distinctive taste, aged for at least six years.

John's choice of whiskey aligns with his character as a rancher in Montana, where the show is set. While the bottles on the show often have fake labels, sharp-eyed viewers have identified the distinctive shape and label of Bulleit Bourbon in John's scenes.

John is not the only whiskey lover in the Dutton family, as his daughter Beth also shares his affinity for the spirit. Beth's drink of choice resembles Southern Comfort, a more affordable whiskey-based liqueur.

In addition to whiskey, beer is also a popular drink of choice in Yellowstone, with the ranch hands often unwinding with a cold beer at the end of a long day. The most prominent beer featured on the show is Coors Banquet, often referred to as "yellow jackets" due to its golden label and the colour's similarity to the yellowjacket wasp. Rip Wheeler, another popular character on the show, is frequently seen drinking this beer.

The prominence of Coors Banquet and other Coors products on Yellowstone is likely due to a promotional contract or paid partnership between the show and the Molson Coors company, a common practice in television and film.

Beth Dutton, like her father, is a fan of whiskey, but she also drinks beer, including Budweiser and Coors

Beth Dutton, like her father, is a fan of whiskey. In one scene, she offers her father, John Dutton, a bottle of Weller 12-Year Bourbon while riding in an SUV. She also drinks a whiskey that resembles Southern Comfort. However, Beth is not limited to whiskey and has also been known to drink beer, including Budweiser and Coors. In fact, in one of her most iconic scenes with Rip Wheeler in Season 3, she is seen drinking a Coors Banquet Beer. Coors Banquet Beers are often referred to as "yellow jackets" due to their golden-coloured label and are a popular drink of choice for many characters on the show, including Rip Wheeler and John Dutton.

Coors Banquet Beers, or "yellow jackets", are not the only beers from Molson Coors that feature in the show. Other beers from the company, such as Coors Light and potentially a Sol, can also be spotted in various scenes. This prominent product placement is likely due to a promotional contract between the show and Molson Coors, a common practice in TV and movies.

In addition to whiskey and beer, Beth Dutton has been known to pour herself a shot or four of Tito's Vodka.

The show's creators use fake labels for whiskey bottles to avoid using specific brands

Alcohol consumption is a prominent feature of the show Yellowstone, with the characters often seen drinking beer and bourbon. While the show does a good job of only showing parts of the labels, viewers have noticed that the beer of choice is usually Coors Banquet Beer, also known as "yellow jackets" due to its yellow label. This is likely due to a promotional contract with Molson Coors.

The whiskey bottles, on the other hand, often have fake labels. This is a common practice in TV and movies, where prop masters create fake labels to avoid using specific brands. For example, John Dutton's drink of choice is whiskey, and while the bottles are often papered with fake labels, viewers have identified them as likely being Bulleit Frontier Whiskey. Similarly, his daughter, Beth Dutton, is also shown drinking whiskey, and her bottles resemble Southern Comfort.

The use of fake labels for whiskey bottles allows the show's creators to avoid specific brand associations and maintain a level of neutrality. It also enables them to create labels that fit the context of the show, such as the frontier theme of Bulleit Whiskey for John Dutton's character.

In addition to whiskey, other alcohol brands featured on the show include Budweiser and Tito's Vodka. The use of alcohol in Yellowstone adds to the rugged and rustic appeal of the show, with the characters often seen enjoying a drink at the end of a long day.

Frequently asked questions