Stroh's beer is still available for purchase in certain areas, but its distribution is limited. The brand was first introduced in 1850 by Bernhard Stroh, an entrepreneur who emigrated from Germany to Detroit, where he began brewing beer from a family recipe. The company changed hands in 2000, and the Stroh's brand is now owned and marketed by Pabst Brewing Company, except in Canada, where it is owned by Sleeman Breweries. The beer is widely available at various retail outlets, including bars, restaurants, and grocery stores, and is known for its full-bodied taste and amber colour.
Characteristics | Values |
---|---|
Year of Introduction | 1850 |
Founder | Bernhard Stroh |
Brewery | Stroh Brewery Company |
Brewery Location | Detroit, Michigan |
Beer Type | Lager |
Beer Styles | Original, Light, Bohemian-Style Pilsner |
Alcohol Content | 4.5% ABV |
Beer Colour | Amber, Golden |
Taste | Full-Bodied, Pungent, Smooth |
Ingredients | Malted Barley, Hops, Water, Yeast |
Brewing Process | Longer Aging Process |
Distribution | Limited, Concentrated in Michigan and the Midwest |
Current Owner | Pabst Brewing Company |
Owner Location | Milwaukee |
What You'll Learn
Where to buy Stroh's beer
Stroh's Beer is still available for purchase. The Stroh's Beer website offers free shipping on orders over $75. The website also offers merchandise such as the Stroh's Racing Can Cooler, Stroh's Wall Pennant Flag, and Stroh's Trucker Hat.
Stroh's Beer can also be purchased online through Drizly, with delivery in under 60 minutes.
Stroh's Beer is also available at various local businesses. BeerMenus, for example, provides a map of local businesses that serve or carry the beer. However, it is important to note that the availability of Stroh's Beer may vary by location, and not all nearby places listed on BeerMenus may have it in stock. To find the most up-to-date information on where to purchase Stroh's Beer, it is recommended to check the Beer Locator on the official Stroh's Beer website or BeerMenus, which allows users to search for nearby locations that serve or sell the beer.
Additionally, some local businesses may not be listed on BeerMenus, so it is worth checking with your local establishments to inquire about the availability of Stroh's Beer.
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Stroh's beer history
The Stroh Brewery Company was a beer brewery in Detroit, Michigan. The Stroh family's story starts with an immigrant, Bernhard Stroh, who arrived in Detroit from Germany in 1850 with $150 and a family recipe for beer. He started brewing beer in his basement using copper kettles and sold his brews door-to-door in a wheelbarrow. Stroh's was a light and refreshing lager, a new take on the old Bohemian-style Pilsner.
By 1890, Bernhard's sons, Julius and Bernhard Jr., were shipping beer around the Great Lakes. Bernhard Jr. took charge of the brewery on his father's death, changing the name to the B. Stroh Brewing Company. With the introduction of pasteurization and refrigerated rail cars, the company was able to ship beer further afield, including to Florida and Massachusetts. In 1893, Stroh Bohemian Beer won a blue ribbon at the Columbian Exposition in Chicago.
The company continued to grow and change hands within the family, with Julius Stroh taking over in 1908 and introducing the European fire-brewing method. During Prohibition, Julius kept the business going by producing near beer, birch beer, soft drinks, malt products, ice cream, and ice. After Prohibition ended in 1933, the company continued to be passed down through the generations, with Gari Stroh, John Stroh, and Peter Stroh all taking turns at the helm.
Under Peter Stroh's leadership, the company began to target the national market, and by 1972, it had entered the top 10 breweries in the country. However, this expansion came at a cost, and the company took on heavy debt. In 1999, the company was sold off in parts, with the Pabst Brewing Company acquiring most of the Stroh brands.
Today, the Stroh's brand is owned and marketed by Pabst Brewing Company, except in Canada, where it is owned by Sleeman Breweries.
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The Stroh Brewery Company
In its early days, Stroh's beer was sold door-to-door from a wheelbarrow. Bernhard Stroh Jr. took over the business after his father's death, changing the name to the B. Stroh Brewing Company and introducing pasteurization and refrigerated rail cars, which allowed him to ship his beer across the country. In 1893, Stroh Bohemian Beer won a blue ribbon at the Columbian Exposition in Chicago. The company changed its name to The Stroh Brewery Company in 1902 and expanded through acquisitions, including the purchase of the neighbouring Ruoff Brewery in 1905.
In 1908, Bernhard's brother Julius Stroh took the helm and introduced the European fire-brewing method, which used a direct flame to heat the copper kettles and bring out more of the beer's flavour. During Prohibition, the company, operating as The Stroh Products Company, produced near beer (beer with alcohol extracted), birch beer, soft drinks, and ice cream, among other things. After Prohibition ended in 1933, the company returned to brewing beer and continued to grow and expand under the leadership of various members of the Stroh family.
By the 1960s, the company began targeting the national market, introducing new products like Stroh Light and expanding its distribution network through acquisitions. In the 1980s, Stroh's became the third-largest brewing enterprise in America after acquiring the struggling Schlitz Brewing Company. However, it struggled to compete with larger brewers like Anheuser-Busch, Miller, and Coors, and eventually sold its labels to the Pabst Brewing Company and Miller Brewing Company in 1999. The company was dissolved in 2000, and some of its brands, including Stroh's, are now owned and marketed by Pabst.
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Pabst Brewing Company
Stroh's beer is an American-style lager first brewed by the Stroh Brewery Company in Detroit, Michigan, in 1850. The Stroh Brewery Company was acquired by Pabst Brewing Company in 1999.
The Pabst Brewing Company is an American company that dates its origins to a brewery founded in 1844 by Jacob Best. By 1889, the company was named after Frederick Pabst, a steamship captain and son-in-law of Jacob's son, Phillip Best. Pabst is headquartered in San Antonio, Texas, and has been owned by Blue Ribbon Partners, an investment platform led by American beer and beverage entrepreneur Eugene Kashper, since 2021.
Pabst outsources the brewing of over two dozen brands of beer and malt liquor, including its flagship Pabst Blue Ribbon, as well as brands from many defunct breweries. Pabst's other brands include Pabst Extra, Pabst Easy, Pabst Non-Alc, and Schlitz malt liquors, among others.
Pabst's mission has always been to "make a good beer at a fair price." The company values inclusivity, freedom, integrity, and passion, and aims to be true to itself and its customers. Pabst has a strong following and has seen success with its PBR brand, which has helped increase the company's gross margins, operating profit, and net revenue per barrel.
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Stroh's beer taste and appearance
Stroh's beer is a full-bodied American lager with a distinct and distinguished taste. It is brewed with American-grown Galena and Cascade hops, which are usually found only in craft brews. The result is a pungent and pleasing flavour that sets it apart from the usual lager taste profile, while maintaining a similar alcohol content.
Stroh's has a crystal clear golden appearance with a white head. It has a light malt presence, a gentle sweetness, and a light hop kick on the finish. It is described as having a "cracker-like aftertaste" and a smooth and creamy feeling carbonation.
The original Stroh's beer, first brewed in 1850 by Bernhard Stroh, was a light and refreshing lager. It was brewed in copper kettles in the basement of his Detroit home, using an old family recipe for Bohemian-style Pilsner. This beer was sold door-to-door and was said to be lighter than other lager beers available at the time.
Over the years, the Stroh Brewery Company introduced new products, including light beers and specialty brews, but it is unclear how these variations may have differed in taste and appearance from the original Stroh's beer.
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Frequently asked questions
Yes, Stroh's beer is still being produced and sold today.
Stroh's beer is widely available at a variety of retail outlets, including bars, restaurants, and grocery stores. It is also available online.
Stroh's beer is available in a number of different styles, including Stroh's Original, Stroh's Light, and Stroh's Bohemian-Style Pilsner.
The Stroh Brewery Company was taken over and broken up in 2000, but some of its brands, including Stroh's, continued to be made by the new owners.
The Stroh's brand is currently owned and marketed by the Pabst Brewing Company, except in Canada, where the Stroh brands are owned by Sleeman Breweries.