Boston Beer Company's Acquisition Of Traveler: A Craft Beer Revolution

The Boston Beer Company, founded in 1984, is an American brewery that has since its founding started several brands and completed mergers with other breweries. The company is the fourth-largest brewer in the United States and its products are available both within the country and internationally. The Boston Beer Company owns The Traveler Beer Company, a craft beer venture based in Burlington, Vermont, and launched in 2012. The Traveler Beer Company creates innovative Shandys, inspired by the European pub classic. The company was, however, discontinued mostly due to a lack of sales.

Traveler Beer Co. is owned by Boston Beer Co

The Traveler Beer Co. is known for its innovative Shandys, inspired by the European pub classic. Instead of mixing ale with lemonade or citrus soda, Traveler Beer uses American wheat ales and real fruit to elevate the recipe, resulting in a remarkably refreshing beverage. Their beers include the Aloha Pineapple Shandy, Curious Pumpkin Wheat Ale, and the Lucky Blackberry Shandy, among others.

The Boston Beer Company, founded in 1984 by James "Jim" Koch and Rhonda Kallman, is an American brewery that has successfully established itself as the fourth-largest brewer in the United States. With products available across the country and internationally, the company has expanded its portfolio by starting several brands and completing mergers, including the acquisition of Dogfish Head Brewery in 2019.

The initial beer offering from Boston Beer Company was named Samuel Adams after the Founding Father and American revolutionary patriot, Samuel Adams. Over the years, the company has introduced various brands and flavours, including Hardcore Cider, Twisted Tea, Angry Orchard hard cider, and Truly Hard Seltzer. They have also ventured into international markets, partnering with German brewery Bayerische Staatsbrauerei Weihenstephan to create Infinium, a new craft beer style.

Boston Beer Co. discontinued Traveler Beer Co. due to a lack of sales

The Boston Beer Company is an American brewery founded in 1984 by James "Jim" Koch and Rhonda Kallman. The company's first brand of beer was named Samuel Adams, after the Founding Father and American revolutionary patriot, Samuel Adams. Since its founding, Boston Beer has started several other brands, including The Traveler Beer Company, a craft beer venture based in Burlington, Vermont, which was launched in 2012.

The Traveler Beer Company focused on shandy variants, creating innovative Shandys inspired by the European pub classic. Instead of mixing ale with lemonade or citrus soda, Traveler Beer’s American wheat ales used real fruit, making for a remarkably refreshing beverage. Some of their offerings included the Aloha Pineapple Shandy, the Lucky Blackberry Shandy, the Time Shandy, and the Grapefruit Shandy.

However, despite the seemingly popular and diverse range of shandies, The Boston Beer Company discontinued Traveler Beer Co. due to a lack of sales. They also scaled back another of their brands, Coney Island Brewing, for the same reason. Boston Beer Co. changed direction, developing Truly into a huge brand, and this paid off, with Truly sales skyrocketing.

The decision to discontinue Traveler Beer Co. may also have been influenced by the departure of Alan Newman, the founder of Magic Hat, who was also involved in the creation of Traveler Beer Co. Newman was the face of Traveler, and once he left the beer industry a few years ago, it was probably the right time to pull the plug, as the brews and novelty of the beer were kind of his thing.

Traveler Beer Co. was part of the Alchemy + Science wing of brands within Boston Beer Co

Traveler Beer Co. was indeed part of the Alchemy + Science wing of brands within the Boston Beer Co. The Traveler Beer Company was founded in 2012 with the mission of combining the European Shandy tradition with American craft beer ingenuity to create the first American craft Shandy. Traveler Beer Co. was owned by Boston Beer Co., which discontinued Traveler's beers due to a lack of sales.

The Boston Beer Co. was founded in 1984 by James "Jim" Koch and Rhonda Kallman. The company's first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. Since its founding, Boston Beer has started several other brands, including Hardcore Cider, Twisted Tea, Angry Orchard hard cider, and Truly Spiked & Sparkling hard seltzer. In 2019, Boston Beer Co. completed a merger with Dogfish Head Brewery.

The Boston Beer Company is the fourth-largest brewer in the United States, with products available throughout the country and internationally. The company has a range of year-round and seasonal offerings, including the popular Samuel Adams Boston Lager, as well as various ciders, malt beverages, and hard seltzers.

The Traveler Beer Co. was one of the many brands owned by the Boston Beer Co. and operated under its Alchemy + Science wing. Traveler Beer Co. focused on creating unique Shandy variants, such as the Aloha Pineapple Shandy, Curious Pumpkin Wheat Ale, and the Lucky Blackberry Shandy. While the brand has since been discontinued, it showcased the innovation and diversity of the Boston Beer Co.'s portfolio.

Traveler Beer Co.'s Sam Adams beer was voted Best Beer in America in 1985

Traveler Beer Co. is a subsidiary of Boston Beer Co., which was founded in 1984 by James "Jim" Koch and Rhonda Kallman. The Boston Beer Company's first brand of beer was named Samuel Adams, after Founding Father Samuel Adams, an American revolutionary patriot.

In 1985, six weeks after its launch, Samuel Adams was voted "Best Beer in America" at the Great American Beer Festival, where it beat 93 national and regional beers. The full-bodied taste of this premium hand-crafted beer comes from the hops: Boston Beer Company employees travel to Bavaria each year to hand-select the best hops available for their Sam Adams beer.

The Boston Beer Company is the fourth-largest brewer in the United States, with products available throughout the country and internationally. The company has several other brands, including The Traveler Brewing Company, which focuses on shandy variants.

The Traveler Beer Company offers a range of American craft wheat ales, including the Aloha Pineapple Shandy, the Curious Pumpkin, the Lucky Blackberry Shandy, and the Time Shandy, among others.

Traveler Beer Co. was a craft beer venture based in Burlington, Vermont

The company focused on shandy variants, combining European shandy-inspired refreshment with American ingenuity to create fun and refreshing craft beers. Traveler Beer Co. aimed to expand what craft beers could be by adding new flavours and discovering old traditions. They found inspiration in the shandy tradition of Europe, bringing this unique style of beer to the American market. Shandies, they said, were different from the mainstream, fun, inviting, and social, and thanks to the finest ingredients, they tasted amazing.

The company was run by Alan Newman, founder of Magic Hat, and Jim Koch, the sixth-generation, first-born son to follow in his family's brewing footsteps. Newman was the face of Traveler Beer Co., and when he left the beer industry a few years ago, they shut down the company.

Some of the beers produced by Traveler Beer Co. included:

• Aloha Traveler Pineapple Shandy
• Curious Traveler Lemon Shandy
• Fuzzy Traveler Peach Shandy
• Jack-O Traveler Shandy
• Jolly Traveler Winter Shandy
• Lucky Traveler Blackberry Shandy
• Traveler Grapefruit Shandy

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