Budweiser's Philly Beer Treat: Who Got A Drink?

In 2018, Bud Light promised to buy beer for everyone in Philadelphia if the Eagles won the Super Bowl. The Eagles had odds of 50-1 at the time, but they went on to defeat the New England Patriots and win their first Super Bowl. Bud Light kept their promise, tweeting: Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom's favorite light lagers. The company offered free beer at 25 bars along the parade route, celebrating with Eagles fans.

Bud Light promised to buy beer for everyone in Philly if the Eagles won the Super Bowl

In 2018, Bud Light promised to buy beer for everyone in Philadelphia if the Eagles won Super Bowl LII. The beer company made the bet on Twitter in response to Eagles right tackle Lane Johnson's remarks during summer training camp. Johnson had said, "I have a lot to prove to this city. I think if we have a few big years and make the playoffs, if we win a Super Bowl, I'm giving out beer to everybody."

Bud Light then tweeted to Johnson, "Let's make a bet. Win it all and the party is on us. Deal?" Johnson replied, "This one's for you Philly!"

When the Eagles did win the Super Bowl, Bud Light made good on their promise. The company tweeted, "The @Eagles of Philadelphia have emerged victorious! Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom's favorite light lagers. #PhillyPhilly #DillyDilly."

Bud Light announced there would be 25 bars along the parade route where fans could get their free cold beverage. In a statement, the company said, "On the day of the parade, we invite all fans 21+ to join us in raising the Kingdom's favorite light lager in celebration of the big win. Look for Bud Light reps at multiple taverns along the parade route where we will buy fans one Bud Light. Congrats, Philadelphia! And please enjoy responsibly! Philly Philly!"

This was not the first time Bud Light had offered to buy beer for fans. In 2017, the company made a similar bet with then-Cleveland Browns left tackle Joe Thomas, promising free beer if the Browns ended their 1-15 season with a win. However, the Browns lost their final game, and no free beer was given out.

Lane Johnson vowed to 'give out beer to everyone' in Philly if the Eagles won the Super Bowl

Lane Johnson's Promise to Philly

In August 2017, Lane Johnson, the Philadelphia Eagles' right tackle, made a promise to the people of Philadelphia: "I have a lot to prove to this city. I think if we have a few big years and make the playoffs, if we win a Super Bowl, I'm giving out beer to everybody." Johnson's comments came after a difficult 2016 season for the Eagles, during which Johnson was suspended for 10 games due to violating the NFL's policy on performance-enhancing drugs.

Johnson's promise resonated with Eagles fans and soon caught the attention of Bud Light, an official sponsor of the NFL. Bud Light took to Twitter to offer a deal:

> ".@LaneJohnson65 Let's make a bet. Win it all and the party is on us. Deal?"

Johnson quickly accepted, tweeting back: "This one's on you, Philly!" With the Eagles considered underdogs at 50-1 odds to win the Super Bowl, it seemed like a safe bet for Bud Light. However, as the Eagles' success grew, the prospect of an Eagles victory became more likely, and the beer brand had to start planning how they would deliver on their promise.

The Super Bowl Victory

In 2018, the Philadelphia Eagles won Super Bowl LII, defeating the New England Patriots. This was a significant moment for the team and its fans, as it was their first Super Bowl victory. The win set off celebrations in the city, with fans taking to the streets and partaking in raucous festivities.

Bud Light's Beer Giveaway

True to their word, Bud Light followed through on their promise to Johnson and the city of Philadelphia. The brand partnered with Grandesign, an out-of-home media solutions company, to devise a plan to provide free beer to Eagles fans. With only 72 hours between the game and the Super Bowl parade, the logistics were challenging.

The plan was to provide 36 bars throughout the city, mostly along the parade route, with extra stocks of Bud Light. Brand ambassadors were stationed at these bars to check IDs and hand out tokens for a free beer. To encourage responsible celebration, Bud Light also partnered with Lyft to offer riders a $10 voucher for their next ride.

The event was a success, with an estimated 20,000 to 30,000 beers given away. The city was blanketed in the brand's signature blue, as fans took their complimentary cans outside to enjoy the parade. Bartender Moira Cahill, who worked at one of the participating bars, noted that patrons were excited about Bud Light's promise and eager to claim their free beer.

Lane Johnson's Contribution

Lane Johnson himself also intended to contribute to the beer giveaway, telling the media, "I really don't mind putting in my own money if we're going to a parade... I'll be a man of my word. It'll be fun." Johnson also clarified that he would be checking IDs to ensure no minors were served. While the final bill for the celebration would have been substantial, Johnson was right in his original assessment—he likely won't have to pay for a drink in Philadelphia again!

Bud Light responded to Lane Johnson's promise with a bet

In August 2017, Lane Johnson, an offensive lineman for the Philadelphia Eagles, made a promise to reporters:

> I have a lot to prove to this city. I think if we have a few big years and make the playoffs, if we win a Super Bowl, I’m giving out beer to everybody.

This quote went viral, and soon after, Bud Light responded with a bet. The beer company tweeted at Johnson:

> @LaneJohnson65 Let's make a bet. Win it all and the party is on us. Deal?

Johnson accepted the bet, tweeting back:

> This one's for you Philly!

The Eagles had never won a Super Bowl before, so it would be a long shot for Johnson to make good on his promise. However, Bud Light was committed to honouring the bet if the Eagles did, indeed, win it all. In a statement to CBS Philly, the company said:

> Bud Light has not forgotten about our commitment to Lane Johnson, the Eagles and the city of Philadelphia. We will be sharing plans soon, but in the interest of not jinxing the team ahead of their upcoming games, we are not going to unveil any plans at this time. We wish the Eagles the best of luck this weekend.

In the end, the Eagles did not win the Super Bowl, but Bud Light's offer of free beer generated a lot of positive publicity for the company.

The Eagles won the Super Bowl

The Philadelphia Eagles' Super Bowl win was a historic moment for the franchise and the city of Philadelphia. After the Eagles' victory, the city erupted in celebration, and among the many promises made to the team was one from Bud Light to buy beer for everyone in Philly.

The story began in August 2017, when Eagles offensive lineman Lane Johnson told ESPN, "I have a lot to prove to this city. I think if we have a few big years and make the playoffs, if we win a Super Bowl, I'm giving out beer to everybody." Bud Light caught wind of this and saw an opportunity. They responded to Johnson on Twitter with a bet: "Win it all and the party is on us. Deal?"

Fast forward to January 2018, and the Eagles had just thumped the Vikings in the NFC Championship Game, putting them one step away from the Super Bowl. Bud Light, staying true to their word, confirmed to CBS Philly that they had not forgotten their commitment: "Bud Light has not forgotten about our commitment to Lane Johnson, the Eagles, and the city of Philadelphia... We wish the Eagles the best of luck this weekend."

On February 4, 2018, the Eagles defeated the New England Patriots to win their first-ever Super Bowl. Bud Light, staying true to their word once again, took to Twitter to announce: "The @Eagles of Philadelphia have emerged victorious! Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom's favorite light lagers. #PhillyPhilly #DillyDilly."

The company further elaborated on their plans, stating that there would be 25 bars along the parade route where fans could get their free beer. They encouraged fans to use their "Eagle eyes" to scout out the locations. Bud Light also reminded fans to enjoy responsibly, as the city of Philadelphia has a legal drinking-age population of just over 1 million people.

The Eagles' Super Bowl victory was a momentous occasion, and Bud Light's promise of free beer only added to the excitement and celebration in Philadelphia. It was a sweet reward for a city that had passionately supported their team throughout the season.

Bud Light confirmed it would be providing free beer for the city of Philadelphia

Bud Light has confirmed it will be providing free beer for the city of Philadelphia after the Eagles won the Super Bowl. The company promised free drinks for everyone if the Eagles 'win it all.'

Bud Light's flippant Twitter bet was in response to remarks Eagles right tackle Lane Johnson made in summer training camp, before the season started. "I have a lot to prove to this city," Johnson said after an open practice in August. "I think if we have a few big years and make the playoffs, if we win a Super Bowl, I'm giving out beer to everybody."

Bud Light then chimed in, tweeting a link to Johnson's remarks and adding: "Let's make a bet. Win it all and the party is on us. Deal?"

The odds of the Eagles winning the championship were pegged at 50-1 at the time, but on Sunday night, the team defeated the New England Patriots to win their first Super Bowl.

Bud Light has now confirmed it will be making good on its promise. "The @Eagles of Philadelphia have emerged victorious! Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom's favorite light lagers," the company tweeted after the win.

The company said there would be 25 bars along the parade route where fans could get their free cold beverage. "Use your Eagle eyes to scout them out," Bud Light tweeted.

Philadelphia has a legal drinking-age population of about 1,060,000, according to Census data. The city's sports fans are notoriously passionate in their celebrations. Following the NFC Championship, police in Philadelphia greased the light poles in Crisco to prevent fans from climbing on them.

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