Post Malone's Beer-Drinking: Paid Promotion Or Personal Preference?

Post Malone has been open about his past struggles with alcohol, and has discussed his drinking habits in several interviews. The rapper has also been seen drinking beer in many of his videos, leading some to speculate that he gets paid to drink beer. While there is no confirmation of this, Malone has been known to collaborate with beer companies, most notably Budweiser (Bud Light), which he has endorsed and promoted.

Post Malone's deal with Budweiser

Post Malone has been the face of Budweiser's Bud Light brand since 2017. The rapper has been a key influencer for the beer brand, with Malone himself professing his love for the beer. In return, Budweiser offered Malone a massive check, making their relationship official.

Malone has been featured in Bud Light's marketing campaigns, including an ad that aimed to 'find the best friendships'. The ad featured Malone asking, "How do you find out your friend is someone you can count on? They show up when you text. Me and Bud Light are going to test some friendships." The ad was launched shortly after it was announced that Malone would be joining the line-up for Bud Light's Dive Bar Tour in April 2018.

Malone has also been featured on limited-edition Bud Light cans, which were rolled out in markets across the US, including Salt Lake City, Denver, El Paso, Laredo, San Antonio, Austin, Dallas, Houston, and more. The can's design includes Malone's face and signature, along with a reimagined Bud Light icon inspired by his tattoos and Texas upbringing.

The partnership between Malone and Budweiser has been described as a perfect fit, with Malone embodying the target market for Bud Light. The deal has also been praised as a smart business move, as liquor deals tend to have huge margins and can result in significant profits.

Malone's drinking habits

Malone's drinking has been linked to his image and brand. His collaboration with Budweiser (Bud Light) has been a topic of debate, with some calling him a ""sellout" for partnering with a liquor company. However, others argue that the deal makes sense for Malone's brand and image. Malone has been seen drinking beer in various videos, and there are speculations that he gets paid every time he is seen drinking a beer in a video.

The rapper has credited his fiancée and fellow artist Justin Bieber for helping him through a "rough" period with alcohol. Malone acknowledged that he needed to be more responsible and that his struggles with alcohol were a symptom of low self-esteem. He expressed his desire to improve and be better every day.

Malone's alcohol struggles

Post Malone has been open about his struggles with alcohol. In a recent interview on the 'Call Her Daddy' podcast, he admitted that he used to drink because he was sad. Now, he says he drinks for shows and because he's happy. Malone also acknowledged that he gets shy and timid before performing and that he drinks to cope with those feelings and get his "liquid courage".

Malone's drinking has been a topic of discussion among fans, with some expressing concern about his alcohol consumption. In one instance, a viral TikTok video showed the artist acting erratically and falling over, leading to speculation that his behaviour was due to alcohol abuse. However, Malone addressed these concerns during a show in Memphis in 2020, stating that he was not on drugs and felt the best he had ever felt in his life.

The rapper's association with alcohol has also been commercially linked to his brand image. Malone has a deal with Budweiser (Bud Light), which has drawn some criticism from fans who view it as a sell-out move. However, others argue that the collaboration makes sense given Malone's image and target market demographic.

Despite his struggles, Malone has acknowledged the issue and expressed a willingness to work on his relationship with alcohol.

Malone's expansion on his deal with Budweiser

The deal is a smart business move, as the margins on liquor are huge, and Malone has been able to leverage his influence to promote the brand. This is a common strategy for rappers, with many having endorsed liquor brands, although these are usually hard liquors rather than beer.

Malone has been open about his struggles with alcohol, and some have questioned whether this deal is responsible, given his history. However, he has also stated that he is working on his relationship with alcohol and that he now drinks less and only when he is happy or to help him cope with shyness before shows.

Overall, the deal seems to be a good fit for both Malone and Budweiser, and it has likely been financially beneficial for both parties.

Malone's alcohol of choice

Malone has been open about his struggles with alcohol, admitting that he used to drink because he was sad. He has also said that he drinks to cope with shyness and timidity before performing. In an interview on Alex Cooper's 'Call Her Daddy' podcast, Malone stated that he is working on his relationship with alcohol. He has also credited his fiancée and his collaborators, including Justin Bieber, with helping him get his drinking under control.

Frequently asked questions