Tom Holland's Beer Habits: A Deep Dive

Tom Holland, the 28-year-old actor known for his role as Spider-Man, has recently opened up about his struggles with alcohol addiction. Holland, who has been sober since January 2022, described his journey to sobriety as the hardest thing he has ever done. In October 2024, he launched his own non-alcoholic beer brand, Bero, with three initial offerings: Noon Wheat, Kingston Golden Pils, and Edge Hill Hazy IPA. Holland's decision to create an alcohol-free beer brand stems from his desire to help others who are struggling with alcoholism and to promote a healthier lifestyle.

Tom Holland's non-alcoholic beer brand, Bero

Tom Holland, the 28-year-old Spider-Man star, has launched his own non-alcoholic beer brand, Bero, two years into his sobriety journey. Holland, who stopped drinking in January 2022, said that he wanted to create something that reflected his lifestyle and values. He hopes that Bero will help all kinds of drinkers feel enthusiastically and deliciously included.

Bero is personal to Holland, who has been open about his sobriety journey. He first realised he had a problem with alcohol when he found it difficult to go without a drink during a Dry January challenge. Holland said that he was drinking too much and that when he had one beer, he couldn't just have one. He decided to stop drinking and found the first year to be really difficult. He said that getting sober was the hardest thing he had ever done and that he was proud of his achievement.

Holland wanted to create a non-alcoholic beer that tasted great and didn't make those who choose not to drink alcohol feel left out. He worked with longtime beverage marketer John Herman to create three Bero drinks: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. The names of the drinks hold personal significance for Holland. Kingston Golden Pils is named after his hometown, Kingston Upon Thames, Edge Hill Hazy IPA is named after his primary school, and Noon Wheat is named after his dog.

The cans are gold and jewel-toned, intentionally avoiding the blue hue often associated with non-alcoholic beers. The cans also feature an emblem of a trout, a symbol that pays homage to Holland's hometown. Bero is currently available for purchase online and will be rolling out to Target stores nationwide in early 2025.

Holland's sobriety journey

Hollands' Sobriety Journey

The Start of Sobriety

Tom Holland, the 28-year-old Spider-Man star, has always been enthusiastic about his endeavours, whether it be dancing to Rhianna's "Umbrella" in fishnet stockings or acting in a West End theatre production. So, it was no surprise when he embraced the UK's drinking culture with similar gusto. However, Holland's relationship with alcohol took a turn when he decided to participate in a Dry January challenge in 2022.

Realisation and Challenges

Holland realised he had a drinking problem when he found it difficult to go without alcohol for the month of January. He recalled that all he could think about was having a drink, and he even checked the clock, wondering when it would be 12 o'clock. This realisation scared him, and one month turned into two, then three, and eventually, he decided to remain sober. Holland described the first several months as "tough," and he had to rely on his friends, who were big drinkers, for support. He also had to remove himself from situations that he felt would compromise his sobriety.

Positive Changes and Achievements

Holland noticed positive changes in his life as a result of his sobriety. He shared that he could sleep better and handle problems more effectively. Things that would normally set him off no longer bothered him as much. He also felt a sense of pride and achievement in maintaining his sobriety, calling it the "greatest achievement of his life."

Launch of Bero

In October 2024, nearly three years into his sobriety journey, Holland launched Bero, a non-alcoholic beer brand. He wanted to create something that reflected his lifestyle and values and believed that a non-alcoholic beer could help people like himself reintegrate into social environments where they might feel unwelcome. Holland hopes that Bero will help all kinds of drinkers feel included and enthusiastic. The brand currently offers three varieties of non-alcoholic beer: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, each with personal references to Holland's life.

Bero's three initial offerings

After almost three years of sobriety, actor Tom Holland has launched his own alcohol-free beer brand, Bero. The brand, which Holland co-created with longtime beverage marketer John Herman, initially offers three types of beer: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat.

The first, Kingston Golden Pils, is a bold lager-style beer and a fresh take on the European Pils, named after Holland's hometown of Kingston Upon Thames. The second offering, Edge Hill Hazy IPA, is a tropical and hoppy New England-style IPA named after Holland's primary school. The third beer, Noon Wheat, is a crisp wheat beer with a citrus-like finish, named after Holland's beloved schnauzer, Noon.

In an interview, Holland shared that his decision to create an alcohol-free beer brand was influenced by his own struggles with alcohol addiction. He also wanted to help others who are going through a similar journey and provide an option for those who want to enjoy a beer without the alcohol content. Holland described the process of creating Bero as a passion project, and he and Herman worked tirelessly to perfect the taste and presentation of the beers.

Bero's cans feature a distinctive gold colour and an emblem of a trout, which is another reference to Holland's hometown. The brand offers a range of pack sizes, including single-flavour and variety packs, and is available for purchase and nationwide shipping through its website.

The inspiration behind the brand

Actor Tom Holland has launched Bero, a non-alcoholic beer brand, nearly three years into his sobriety journey. The 28-year-old, who stopped drinking in January 2022, described his first year of sobriety as "really difficult". Holland, who is known for his role as Spider-Man, said that he didn't realise how big a problem he had with alcohol until he gave it up. He initially quit drinking as part of a Dry January challenge and decided to continue his sobriety journey after finding it difficult to go without an alcoholic drink for a month.

Holland described himself as a big drinker and said that he would often drink and drink and drink when he was consuming alcohol. He also admitted that he was definitely addicted to alcohol and that giving it up was the "hardest thing" he had ever done. The actor felt that his sobriety journey was made more difficult by the huge drinking culture in the UK, where he is from. He found himself having to remove himself from social situations to avoid feeling "compromised".

It was this experience that inspired Holland to create Bero. He wanted to help people like himself, who felt that they couldn't "be social" without drinking, to reintegrate into social environments. Holland also wanted to create a non-alcoholic beer that tasted great, so that people who were sober could feel included and not have to compromise on taste. He said that his first year of sobriety would have been easier if he had had a product like Bero and he hopes that his non-alcoholic beer brand will help others on a similar path.

In addition to helping others, Holland also wanted to create something that reflected his new lifestyle and values. He felt passionate about promoting a healthier lifestyle and making a difference. The actor also wanted to pay forward the support he had received during his sobriety journey by sharing his story and creating a product that would help others feel included.

Holland's previous drinking habits

Tom Holland's previous drinking habits involved a lot of alcohol, to the point where he considered himself "addicted to alcohol". Holland himself has stated that he would often "drink and drink and drink and drink" when he was consuming alcohol, leading to him waking up with "a terrible headache" the next day. The actor decided to give up drinking in January 2022, after realizing he had a problem during a Dry January challenge. He described his first year of sobriety as "really difficult", and said that it was the hardest thing he had ever done.

During his appearance on the On Purpose podcast with Jay Shetty, Holland opened up about his struggles with alcohol and how it affected his social life. He said that he initially felt like he "couldn't be social" when he wasn't drinking, but eventually noticed a positive shift in his well-being. He also shared that he used to rely on alcohol to be able to enjoy himself at "work events". Holland also admitted that giving up drinking was scary and challenging at first, but with the support of his friends, he was able to stay sober.

In an interview with Food & Wine's Tinfoil Swans podcast, Holland revealed that he didn't realize how big of a problem he had with alcohol until he gave it up. He said that he was "so lucky" that his friends, who are big drinkers, were supportive of his decision to get sober. The actor also shared that he felt proud of himself for achieving the one-year milestone of sobriety and felt rid of the hooks that alcohol had on him.

Holland's decision to stop drinking was also influenced by his desire to promote a healthier lifestyle and help others who may be struggling with alcohol addiction. He has been open about his sobriety journey and has used his platform to raise awareness about the challenges of giving up alcohol. The actor has also turned his focus towards launching Bero, his own non-alcoholic beer brand, which he hopes will help all kinds of drinkers feel included and provide a delicious alternative to alcoholic beverages.

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