Japanese Beer Drinkers: How Do They Stay Slim?

Drinking plays a significant role in Japanese society, with alcohol serving as a social lubricant in both personal and professional spheres. Beer is the most popular alcoholic drink in Japan, and it's often consumed during social gatherings. However, the portion sizes are smaller than in some other countries, and the focus is mainly on standard lagers. So, while the Japanese do consume beer, the amount they drink may not be excessive, and it's balanced with other drinks and food, helping to prevent excessive intoxication. Additionally, the drinking culture in Japan is evolving, with a growing emphasis on maintaining a healthy work-life balance and creating inclusive socialising options that don't revolve around alcohol.

Japanese drinking culture

Japan's drinking culture is a blend of tradition and modernity, deeply rooted in social and business interactions. The country offers a diverse range of alcoholic beverages, each with its unique flavours and cultural significance. Here is an overview of Japanese drinking culture, including popular beverages, etiquette, and evolving attitudes.

Popular Alcoholic Beverages in Japan

Beer is the most popular alcoholic drink in Japan, with major brands such as Kirin, Asahi, and Sapporo. Due to taxation issues, beer-like beverages such as happoshu and new-genre beer have emerged, containing less or no malt to be taxed less and sold at lower prices.

Nihonshu, commonly known as sake outside Japan, is a strong rice wine brewed with rice, water, and koji mold, resulting in an alcohol content of around 15%. Legend has it that nihonshu was once produced by chewing and spitting out rice grains to initiate the fermentation process.

Shochu is a distilled spirit made from various ingredients like sweet potatoes, barley, or rice, with an alcohol content of 20-40%. It is often mixed with water, juice, or tea.

Japanese whisky has gained international acclaim, with brands like Suntory and Nikka leading the way.

Umeshu is a sweet plum wine, popular among those who prefer fruitier drinks.

Drinking Etiquette in Japan

• It is customary to pour drinks for others rather than serving yourself. This is a sign of respect and camaraderie.
• Before drinking, it is common to raise a toast, "kampai" (cheers), while making eye contact with others.
• It is polite to refuse drinks or nurse your drink slowly if you know your limits.
• Drinking is often accompanied by eating, which helps pace alcohol consumption and prevents excessive intoxication.
• In group settings, it is common to split the bill equally, regardless of individual consumption.
• While being drunk in public is generally tolerated, being labelled an alcoholic carries a significant stigma in Japanese society.

Evolving Attitudes and Health Concerns

Japan's drinking culture is gradually transforming, reflecting broader societal changes. Overall alcohol consumption is decreasing, especially among younger, health-conscious generations. There is a growing emphasis on maintaining a healthy work-life balance, and some companies actively discourage excessive after-work drinking.

There is also a push for diversity and inclusion, creating inclusive socialising options that don't revolve around alcohol. Alternative team-building activities that don't involve drinking, such as sports events or cultural outings, are being explored.

The Japanese government has implemented initiatives to address alcohol-related health issues, including public education campaigns and stricter drunk driving laws. The rise of non-alcoholic alternatives, such as alcohol-free beers and cocktails, allows individuals to participate in social drinking customs without consuming alcohol.

Beer consumption

Beer is the most popular alcoholic drink in Japan. The major brands include Kirin, Asahi, and Sapporo. Typically, beer is served as a starter at social gatherings. Due to taxation issues, several types of beer-like beverages have emerged in recent years, including happoshu and new-genre beer. These drinks are taxed less because they contain less or no malt, and can therefore be sold at lower prices.

In Japan, drinking plays an important role in society and business. Drinking parties, typically held at restaurants and izakaya, are a common activity used to strengthen social and business ties. The concept of nomikai, or "drinking party", is a cornerstone of Japanese social and professional life. These gatherings serve as informal venues for colleagues and friends to bond outside of formal settings. Nomikai often begins with a toast of "kampai!" (cheers) and involves sharing food and drinks over several hours.

While beer is a popular drink in Japan, the overall alcohol consumption in the country has been decreasing, particularly among younger generations who are more health-conscious and less inclined to view heavy drinking as a social necessity. There is also a growing emphasis on maintaining a healthy work-life balance, with some companies actively discouraging excessive after-work drinking sessions.

Calorie intake

Firstly, portion sizes in Japan are typically smaller than in some other countries. A standard serving of beer in Japan is around 200-300ml for a medium and 500-700ml for a large, which is less than the volume of a pint. Drinking smaller amounts of beer naturally reduces the calorie intake associated with this beverage.

Secondly, drinking culture in Japan is often accompanied by eating. It is customary to share food and drinks over several hours during social gatherings or "nomikai". This practice of consuming alcohol with food helps to pace alcohol consumption and prevent excessive drinking. Eating before or while drinking alcohol can also help to reduce the absorption of alcohol and slow the rise in blood glucose levels, thereby reducing the amount of alcohol-related weight gain.

Additionally, the type of snacks consumed during drinking sessions can impact calorie intake. Deep-fried foods, which are commonly consumed alongside alcohol in some cultures, are less prevalent in Japanese drinking culture. Instead, high-protein, low-fat snacks such as chicken breast, fillet, internal organs, and tofu are often preferred. These foods can help increase satiety without contributing excessive calories or fat.

Furthermore, the drinking culture in Japan is evolving, with a growing emphasis on maintaining a healthy work-life balance. There is a decreasing trend in overall alcohol consumption, particularly among younger generations who are more health-conscious. The rise of non-alcoholic alternatives and a growing acceptance of individuals choosing not to drink during social gatherings contribute to reduced calorie intake.

In conclusion, while beer consumption is prevalent in Japan, cultural and dietary habits may contribute to maintaining a healthy weight despite the drinking habits. Smaller portion sizes, the custom of consuming alcohol with food, healthier snack options, and a gradual shift towards healthier drinking habits can all play a role in preventing weight gain associated with alcohol consumption.

Non-alcoholic alternatives

Japan has a wide range of non-alcoholic drinks, which are becoming increasingly popular as people become more health-conscious. These drinks are a great alternative to beer and other alcoholic beverages and can be enjoyed at social gatherings and after a long day at work. Here are some of the top non-alcoholic alternatives in Japan:

Non-Alcoholic Beers

Non-alcoholic beers are a growing trend in Japan, with many people opting for these drinks to reduce their alcohol intake without compromising on taste. Some popular options include Kirin All Free, which is light and easy to drink, and Asahi Dry Zero, which is said to taste very similar to regular Asahi beer. These drinks are widely available in convenience stores and bars, making them easily accessible.

Choya Alcohol-Free Umeshu

Umeshu is a sweet, plum liqueur with a rich taste and an alcohol content of 15-20%. Choya offers an alcohol-free version that retains the delicious taste of the original drink without the side effects of alcohol. It is a perfect substitute for those who enjoy the flavour but want to avoid the alcohol content.

Royal Milk Tea

Royal Milk Tea is a blend of English tea, typically Assam or Darjeeling, brewed with milk and sweetened with honey or sugar. It can be enjoyed hot or cold and is a favourite among Japanese people throughout the year.

Bubble Tea

Originally from Taiwan, bubble tea has become extremely popular in Japan, especially among the younger generation. It is typically made with black, oolong, or jasmine tea, sweetened with sugar, and served with tapioca balls.

Flavoured Soy Milk

Soy milk is a popular alternative to dairy milk in Japan, and its popularity as a standalone beverage has soared in recent years. It is now available in various flavours, including banana, sakura, and matcha. There are even limited-edition flavours, such as pudding-flavoured soy milk!

Yakult

Yakult is a small but powerful probiotic drink that helps maintain a healthy stomach. It is so popular in Japan that it is delivered door-to-door and has a baseball team named after it. It comes in different flavours and is a favourite among people of all age groups.

Aloe Vera Drinks

The aloe vera plant, cultivated in Okinawa, is known for its health benefits and is believed to be one of the secrets to long life. Aloe vera juice and aloe yogurt drinks are now widely consumed in Japan and are considered a favourite among young Japanese students.

Calpis

Calpis is a unique, non-carbonated soft drink with a sweet and milky texture and a slightly sour aftertaste. It is based on an ancient Mongolian drink called airag and is enjoyed by people of all ages throughout Japan. There is also Calpis Soda, the carbonated version, for those who prefer fizzy drinks.

Pocari Sweat

Pocari Sweat is a non-carbonated isotonic sports drink that helps with hydration and replenishes important minerals and electrolytes. It is a favourite among athletes and sports enthusiasts and can be found in convenience stores across Japan.

These non-alcoholic alternatives offer a great way to enjoy the taste and culture of Japanese beverages without the health risks associated with alcohol consumption. They showcase the blend of traditional and modern aspects of Japan's drinking culture and provide options for those who choose not to drink alcohol.

Portion sizes

Japanese meals typically consist of a staple food like steamed rice or noodles, a soup, a main dish, and a few side dishes. This style of eating is often referred to as "washoku," which translates to "harmony of food." The focus is on savouring the natural flavours of the ingredients rather than masking them with heavy sauces or seasonings.

When it comes to drinking, the Japanese culture promotes responsible consumption. While beer and sake are commonly consumed during social gatherings, drinking in moderation is key. Overindulging can lead to weight gain, regardless of the type of alcohol. To maintain a healthy weight, it's important to be mindful of the total amount consumed and to pace yourself.

In addition, the Japanese have a custom of eating until they are only 80% full, which helps prevent overeating. This practice, known as "hara hachi bu," encourages individuals to stop eating before they feel completely full, which can aid in weight management.

Furthermore, the types of food commonly consumed in Japan also contribute to maintaining a healthy weight. The traditional Japanese diet is rich in nutrient-dense foods like fish, seafood, tofu, natto, seaweed, fruits, and vegetables, which are typically prepared in ways that preserve their nutritional value. These foods are naturally low in added sugars and fats, contributing to a lower calorie intake.

Snacking between meals is also uncommon in Japanese culture, which helps control overall calorie intake. Instead, meals are carefully planned to include a variety of dishes, ensuring a balanced and nutritious diet.

In conclusion, the Japanese approach to portion sizes and mindful eating plays a significant role in maintaining a healthy weight, even while enjoying alcoholic beverages like beer.

Frequently asked questions