The Magic Of Bottoms-Up Draft Beer: How Does It Work?

Bottoms Up is a draft beer dispenser that fills beer glasses from the bottom. The device was invented by Josh Springer, replacing the standard beer tower and handle. The Bottoms Up glass has a hole in the bottom with a metal ring that is sealed with a magnet. When the cup is placed on the dispenser, the magnet is lifted, and beer is injected to the right level automatically. The magnet then falls back into place, sealing the liquid inside. This system improves the speed of service, provides a wow factor, and increases revenue.

Bottoms Up fills beer glasses from the bottom using magnets

Bottoms Up is a draft beer dispenser that fills beer glasses from the bottom. The inventor of the device and CEO of Bottoms Up Draft Beer Systems, Josh Springer, conceived of the idea in 2008 and had a functioning prototype four days later. The Bottoms Up system works with traditional draft beer systems, replacing the standard beer tower and handle.

The key to the Bottoms Up system is a magnetic disc that sits on the inside of the bottom of the glass. The glass has a hole in the bottom with a metal ring that is sealed by the magnet. When the glass is placed on the dispenser platform, the magnets are lifted away, and beer is poured without leakage. Once the glass is filled to a pre-programmed level, the magnet falls back into place, sealing the liquid inside. This process is much faster than traditional overhead dispensing, and the magnet ensures that the beer is contained within the glass without spilling.

The Bottoms Up system offers several benefits over traditional draft beer dispensing. Firstly, it increases efficiency and speed of service, allowing bartenders to multitask while beers are being poured. Secondly, it eliminates user error and spillage, resulting in less beer being wasted. Finally, the magnets at the bottom of the glasses can be customised with branding, promotional offers, or other novelty features that can be collected and traded by customers.

While the Bottoms Up system offers increased efficiency and novelty, there are also some drawbacks to consider. The system requires specially made cups, glasses, and magnets, which can be more expensive than conventional alternatives. Additionally, the magnets are designed for single use and must be replaced with each pour, resulting in higher costs and more waste compared to traditional keg dispensers.

It's faster than traditional taps, with less waste

The Bottoms Up draft beer dispenser is a device that replaces the standard beer tower and handle. It fills beer glasses from the bottom, using a magnetic disc that sits inside the bottom of the glass. When the glass is placed on the dispenser platform, the magnets are lifted, allowing the beer to flow without leaking. This system is faster than traditional taps because it eliminates the need for servers to monitor the pour and ensures that the beer is dispensed properly without overflowing. With Bottoms Up, a single server with four taps can fill up to 44 pints per minute, significantly reducing waiting times for customers and increasing revenue for businesses.

The Bottoms Up system also reduces waste by eliminating user error and ensuring that more beer ends up in the glass and not down the drain. The precise dispensing technology ensures that the beer is poured to a pre-programmed level, optimising the amount of beer dispensed and minimising spillage. This not only reduces waste but also increases profitability for businesses.

In addition to speed and waste reduction, the Bottoms Up system offers other advantages over traditional taps. It allows for multitasking, as servers can take card payments, wipe surfaces, or pour other drinks while the beer is being dispensed. The system also improves hygiene, as it does not require a long spout or nozzle that can come into contact with the beer and potentially transfer stale beer from previous pours into the new glass.

While the Bottoms Up system offers increased efficiency and speed, it also comes with some considerations. There are upfront costs associated with the system, as well as ongoing expenses for specialised cups, glasses, and magnets. However, many businesses have reported significant increases in sales and revenue, with some claiming to have paid off the system in less than a year. Overall, the Bottoms Up draft beer system provides a unique and innovative solution for businesses seeking to improve the speed and efficiency of their beer dispensing operations while also reducing waste.

It's hands-free, improving hygiene and multitasking

The Bottoms Up draft beer dispenser is a hands-free system, offering improved hygiene and multitasking capabilities for bar staff. The device fills beer glasses from the bottom, using a magnetic disc that sits inside the glass on its underside. When the glass is placed on the dispenser platform, the magnets are lifted, allowing the beer to be poured without leakage. This innovative system has several advantages over traditional beer taps.

Firstly, it improves hygiene. With traditional taps, the nozzle comes into direct contact with the beer and can become coated with residue, which may be unhygienic. The Bottoms Up system eliminates this issue by completely removing the need for a nozzle. This feature is particularly relevant in a post-COVID world, where consumers are increasingly conscious of cleanliness and sanitation.

Secondly, the hands-free Bottoms Up system enables bar staff to multitask. Pre-programmed pouring technology ensures that glasses will never overflow, freeing up staff to take card payments, clean surfaces, or prepare other drinks simultaneously. This not only improves staff efficiency but also enhances the customer experience by reducing waiting times.

Additionally, the Bottoms Up system is faster than traditional taps. While it typically takes around ten seconds to pour one pint using a standard tap, the Bottoms Up dispenser can fill up to 44 pints per minute, significantly increasing the output of bartenders. This increased speed of service not only improves customer satisfaction but also helps to boost revenue.

The Bottoms Up system also reduces waste by eliminating user error, ensuring that more beer ends up in the glass and less is spilled or poured down the drain. This feature, combined with the increased pouring speed, can result in substantial cost savings for businesses.

It's ideal for high-volume pouring in stadiums

The Bottoms Up draft beer dispenser is ideal for high-volume pouring in stadiums. The system fills beer glasses from the bottom, using a magnetic disc that sits on the inside of the bottom of the glass. This disc is temporarily displaced during the filling process and flips back into position to seal the hole at the end of the pour. This innovative technology ensures faster pouring, improved hygiene, and unique marketing opportunities.

The Bottoms Up system is particularly well-suited for stadiums, where food and beer are sold at walk-up concessions. The speed and efficiency of the Bottoms Up dispenser can significantly reduce waiting times for customers, improving the overall experience. With a traditional tap, it takes approximately ten seconds to pour one pint, and servers must constantly monitor the pour to prevent overflow. In contrast, the Bottoms Up system can fill a typical pint in just six seconds, and the pre-programmed pouring technology eliminates the risk of overflow, allowing bartenders to multitask and serve customers more efficiently.

The Bottoms Up system also offers improved hygiene, which is especially important in high-volume settings like stadiums. Traditional taps use a long spout or nozzle that can transfer stale beer residue from one glass to another, potentially leading to unhygienic conditions. On the other hand, the Bottoms Up system does not require a nozzle, as the beer is dispensed directly into the glass from the bottom, reducing the risk of cross-contamination.

In addition to the functional benefits, the Bottoms Up system provides unique marketing opportunities. The magnets used in the system can be customised with branding, slogans, pictures, or promotional offers. Customers can collect and trade these magnets, creating a fun and interactive experience that can enhance their visit to the stadium. The magnets can serve as portable advertising, reminding customers of their enjoyable experience and encouraging repeat visits.

Overall, the Bottoms Up draft beer dispenser offers increased speed, efficiency, and hygiene, making it an ideal solution for high-volume pouring in stadiums. The system not only improves the customer experience but also provides opportunities for creative marketing and enhanced revenue through increased sales and reduced waste.

The magnets can be customised for advertising

The Bottoms Up draft beer dispenser is a unique and innovative product that revolutionises the way beer is poured. By filling glasses from the bottom, the system offers increased efficiency and speed of service, reducing the time and effort typically required for pouring beer.

The key to the Bottoms Up system's success is the magnetic disc that sits inside the bottom of the glass. This disc is not just functional but also presents a valuable advertising opportunity. The magnets can be customised for advertising, allowing businesses to showcase their creativity and promote their brand or specific promotions effectively. With custom logos or promotional messages, the magnets become a unique and eye-catching form of advertising that enhances the overall beer-drinking experience.

The customisable magnets provide a one-of-a-kind advertising space that goes beyond traditional seals. Businesses can choose to personalise the magnets with their unique designs, making their beer service stand out from the competition. Whether it's a logo, a promotional message, or a creative graphic, the magnets offer a unique way to engage customers and reinforce brand identity.

In addition to its advertising potential, the Bottoms Up system also offers practical benefits. The magnetic disc plays a crucial role in the filling process, temporarily displacing during filling and then sealing the hole once the pour is complete. This innovative design ensures a smooth and efficient beer-filling process, reducing spillage and user error.

The Bottoms Up draft beer system is particularly well-suited for high-volume pouring establishments such as stadiums and sports bars, where efficiency and speed are essential. With the customisable magnets, these venues can further enhance their brand presence and create a memorable experience for their customers. Whether it's a local sports team logo or a special event promotion, the magnets can be tailored to match the atmosphere and engage patrons.

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