Beer Consumption In Cameroon: How Much Do They Drink?

Cameroon has a thriving beer market, with Cameroonians consuming over one billion bottles of beer annually. Beer is deeply ingrained in the country's culture and is often associated with socialising and community bonding. The average volume of beer per person in Cameroon is expected to reach 26.58 litres by 2024, with the market growing due to changing customer preferences, local circumstances, and macroeconomic factors. Cameroonians' preference for beer as their alcoholic beverage of choice has contributed to the market growth, with beer seen as a more affordable option compared to wine. The country's young population and increasing disposable income have also fuelled the demand for beer.

Cameroonians drink over one billion bottles of beer annually

Cameroonians consume over one billion bottles of beer annually, with 660 million litres of imported beer consumed in 2015 alone. This equates to each of the 20 million citizens drinking at least 33 litres of beer per year, or around 50 bottles of 0.65-litre beer. Beer is deeply ingrained in Cameroonian culture, often associated with socialising and community bonding. This is reflected in the country's abundance of bars, with 6,000 registered in the city of Yaoundé alone in 2013.

The Cameroonian beer market has experienced significant growth in recent years, driven by changing customer preferences and local circumstances. Beer is the alcoholic beverage of choice for the majority of Cameroonians due to its affordability, availability, and cultural significance. It is seen as a social drink, often consumed during gatherings and celebrations. The younger population, in particular, has shown an increasing interest in beer, contributing to the market's expansion.

Craft beer, produced by small-scale independent breweries, has gained popularity in Cameroon, mirroring the global craft beer movement. Consumers seek unique and high-quality products, leading to a growing demand for more diverse beer options. Additionally, flavoured beers, such as fruit-infused or spiced varieties, have become increasingly popular, aligning with the global shift towards flavoured alcoholic beverages.

The presence of international beer brands in Cameroon has also contributed to the growth of the market. These brands have leveraged their global reputation and marketing strategies to capture a significant market share, resulting in a diverse range of products available to consumers. The Cameroonian beer market is expected to continue its upward trajectory, with revenue projected to reach US$1,845.0 million in 2024 and volume at home expected to amount to 861.6 million litres by 2028.

Beer is the most affordable alcoholic drink in Cameroon

Beer is the alcoholic drink of choice for Cameroonians. This is due to several factors, including its affordability, availability, and cultural significance. Beer is often consumed during social gatherings and celebrations, and its consumption is deeply ingrained in the country's culture.

Cameroon's beer market has experienced significant growth in recent years, driven by changing customer preferences and local circumstances. Beer is seen as a more affordable alcoholic beverage option in Cameroon, and this has contributed to its popularity. The average revenue per capita for beer in Cameroon is expected to be US$62.77 in 2024, with the market volume reaching 861.6 million litres by 2028.

The country's young population has shown an increasing interest in beer, contributing to the market's growth. The rise in demand for craft beer and flavoured beers, such as tangy, citrusy lagers and creamy stouts, has also played a role in the expanding beer market. Additionally, Cameroon's stable economic growth and increasing disposable income have allowed more people to afford beer, further fuelling its demand.

The beer market in Cameroon is diverse, with a range of international and local brands available to consumers. Some of the popular beer brands in Cameroon include Mutzig, 33 Export, Harp Premium, Beaufort, Castel Beer, Isenbeck Premium, and Kadji Beer Blonde. These beers offer unique and aromatic flavours, catering to the preferences of locals and visitors alike.

In conclusion, beer is the most affordable alcoholic drink in Cameroon due to its relatively low cost, availability, and cultural significance. The country's growing beer market and changing consumer preferences contribute to its popularity, making it the alcoholic beverage of choice for many Cameroonians.

Cameroon's beer market is influenced by local social norms

Cameroon's beer market is heavily influenced by local social norms, which have contributed to the beverage's cultural significance in the country. Beer is deeply ingrained in Cameroonian culture and is often consumed during social gatherings and celebrations, fostering a sense of community bonding. This social aspect of beer consumption has played a pivotal role in driving the demand for beer in Cameroon.

The country's vibrant bar scene further reinforces the social norms surrounding beer consumption. With 6,000 bars registered in the city of Yaoundé alone in 2013, Cameroonians have ample opportunities to socialise and enjoy a drink with friends. This dense concentration of bars creates a cultural atmosphere where beer is readily accessible and deeply woven into the social fabric.

The preference for beer as the alcoholic beverage of choice among Cameroonians is also influenced by factors such as affordability and availability. Beer is often seen as a more accessible and affordable option compared to other alcoholic drinks, making it a popular choice for consumers, especially the younger population. This shift in consumer preferences has led to a significant growth in the beer market, with an expected annual revenue increase of 4.75% from 2024 to 2028.

Additionally, the presence of both international and local beer brands in Cameroon has fostered competition and resulted in a diverse range of products. This diversity meets the varying preferences of Cameroonian consumers, who are increasingly interested in craft beers and flavoured beers, such as fruit-infused or spiced varieties. The demand for non-alcoholic beer is also on the rise due to increasing health consciousness among Cameroonians.

In conclusion, Cameroon's beer market is shaped by local social norms that position beer as a central element of social gatherings and community bonding. This cultural significance, combined with affordability, availability, and a diverse range of options, has contributed to the robust growth of the beer market in Cameroon.

The average beer consumption per capita in Cameroon was 23.4 litres in 2019

Cameroon has a thriving beer market, with Cameroonians consuming over one billion bottles of beer annually. Beer is deeply ingrained in the country's culture and is often associated with socialising and community bonding. This is reflected in the average beer consumption per capita, which was 23.4 litres in 2019. This figure represents a slight decrease of 2.54% from the previous year, according to Faostat.

Beer is the alcoholic beverage of choice for most Cameroonians due to its affordability, availability, and cultural significance. It is seen as a social drink, often consumed during gatherings and celebrations. The preference for beer over other alcoholic drinks, such as wine or whiskey, is also evident in the country. This preference has contributed to the growth of the beer market in Cameroon, with beer consumption per capita reaching an all-time high of 33.2 litres in 2016.

The popularity of beer in Cameroon can be attributed to various factors. Firstly, beer is relatively affordable compared to other alcoholic beverages. Frank Gustav Mbassi, a local, states that with 2,000 CFAF, he can drink two bottles of beer and even offer two more bottles to his friends. This affordability makes beer accessible to a larger portion of the population. Secondly, Cameroon has a growing number of young people entering the legal drinking age, expanding the consumer base for the beer market. Lastly, the presence of local and international beer brands in the country provides consumers with a diverse range of products to choose from, further driving the demand for beer.

The beer market in Cameroon is expected to continue its growth trajectory. Revenue in the beer market is projected to reach US$1,845.0 million in 2024, with an annual growth rate of 4.75% forecasted from 2024 to 2028. This growth can be attributed to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise in craft beer and flavoured beers, as well as the cultural significance of beer in Cameroon, are also expected to contribute to the market's expansion.

The most popular beers in Cameroon include Castel, 33 Export, and Guinness

Cameroonians drink over one billion bottles of beer every year, with the average Cameroonian consuming at least 33 litres of beer per year. This equates to around 50 bottles of 0.65-litre beer per person annually. The country's beer market has experienced significant growth in recent years, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors.

Guinness has a strong presence in Cameroon, with its Guinness Cameroun SA and Guinness Foreign Extra Stout being particularly popular. The Foreign Extra Stout, developed for global export, has a deep black body and a beige head. It offers elegant flavours of chocolate, coffee, cocoa, and roasted malt, with a velvety and creamy texture. Harp Premium, another product of Guinness Cameroun, is a triple-filtered premium pale lager with a transparent golden body and a nice-looking white head of bubbles. It has a sweet taste with a slightly bitter touch of sorghum and a distinct flavour profile.

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