The alcohol beverage industry is heavily regulated when it comes to promotional items, with a detailed framework of state and federal laws governing what can be given away to consumers. Despite this, promotional items are a great way to market your brand and create a positive impression of your company. From custom-designed products to specialty stores, there are many options for beer promotional items. These include custom-branded items such as umbrellas, tents, chalkboards, coasters, and bottle openers, as well as items like custom printed growlers, sunglasses, hats, cups, and mugs. When creating promotional products, it is important to keep in mind your brand identity, project/product objective, budget, and timeline.
Characteristics | Values |
---|---|
Items | Apparel, caps, bags, umbrellas, tents, coasters, bottle openers, mugs, cups, glasses, growlers, keyrings, stickers, balloons, pens, etc. |
Customization | Branded, custom-designed, custom-printed, custom-coloured |
Purpose | Giveaways, events, displays, gift shops, e-commerce stores, festivals, grand openings, etc. |
Budget | Appreciation gifts under $5, $8, $15, $25 |
Legal considerations | State and federal laws and regulations; tied-house and trade practice regulations; consumer advertising specialties; retailer advertising specialties |
What You'll Learn
Custom-designed promotional products
Custom Branded Patio Umbrellas and Outdoor Tents/Canopies:
Create a relaxing atmosphere for your customers by providing shade and comfort with custom-branded patio umbrellas and outdoor tents/canopies. These items can be designed with your brand colours, logo, and messaging, making them a great way to promote your beer brand at outdoor events, beer gardens, or restaurant patios.
Custom Branded Chalkboards, Back Bar Products, and Beer Trays/Serving Trays:
Chalkboards can be used to display drink menus, specials, or creative beer-related quotes. Custom-branded back bar products, such as speed rails, bottle displays, and bar mats, can also enhance the visibility of your brand behind the bar. Beer trays and serving trays with your logo add a touch of brand elegance for waitstaff serving drinks to customers.
Custom Branded Beer Buckets, Bar Openers, and Coasters:
Beer buckets, bar openers, and coasters are essential bar tools that can be custom-designed to showcase your brand. Beer buckets, perfect for serving bottled or canned beers, can be printed with your logo or brand colours. Bar openers, from simple bottle openers to multi-functional tools, can be custom-designed to be unique and memorable. Coasters, an essential item on any bar or table, provide an excellent opportunity to display your logo or brand message.
Custom Branded Clocks, Bottle Neckers, and Hang Tags:
Custom-designed clocks with your brand logo or colours can be a unique and functional promotional item. Bottle neckers and hang tags attached to beer bottles or cans provide additional branding real estate and can be designed with creative messaging or brand colours to make your products stand out on retail shelves.
Custom Printed Paper Items, Decals, and Window Clings:
From beer menus to promotional flyers, custom-printed paper items can effectively communicate your brand message and specials. Decals and window clings can be designed with your logo or brand artwork, allowing you to decorate windows, mirrors, or other surfaces with your brand identity.
These are just a few ideas to consider when creating custom-designed promotional products for your beer brand. Remember to keep your brand identity and objectives in mind when selecting promotional items, and don't be afraid to get creative to leave a lasting impression on your customers!
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Branded apparel and headwear
Custom-branded apparel and headwear are a great way to increase brand recognition and create a profitable revenue stream. They are also an effective way to get the attention of distributors, retail accounts, and consumers. Branded apparel and headwear can include items such as custom sweatshirts, hats, and other merchandise.
When creating branded apparel and headwear, it is important to consider your brand identity and the message you want to convey. Consult with a professional to effectively brainstorm promotional products that align with your brand. You can also utilise services such as design, product sourcing, e-commerce, and fulfillment to create unique products that represent your brand.
Additionally, it is essential to be aware of the regulations surrounding promotional items in the alcohol beverage industry. These regulations can vary depending on the state and country, so it is advisable to familiarise yourself with the specific laws and guidelines in your region.
Overall, investing in custom-branded apparel and headwear can be a powerful marketing strategy to promote your brand and create a lasting impression on your customers.
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Promotional products for events, displays, and giveaways
When it comes to promotional products for events, displays, and giveaways, there are a plethora of options to choose from. Here are some ideas to get you started:
Custom Branded Items:
- Umbrellas: Custom branded patio umbrellas are a great way to promote your brand at outdoor events and festivals. They provide shade for your customers while also displaying your logo or brand message.
- Outdoor Tents and Canopies: For larger events, custom branded tents and canopies can be a great way to create a dedicated space for your brand. They offer protection from the elements while also serving as a visual focal point.
- Chalkboards: Custom branded chalkboards can be used to display menus, promotions, or other relevant information at events and in retail spaces. They add a touch of charm while also promoting your brand.
- Bar Openers, Coasters, and Beer Buckets: These items are perfect for bars, restaurants, and breweries. They are functional and can be easily branded, making them effective promotional tools.
Drinkware and Glassware:
- Beer Steins and Mugs: Customized beer steins and mugs are a classic choice for promotional items. They can be made from various materials, such as glass, ceramic, or plastic, and can be printed or engraved with your logo.
- Pint Glasses: Pint glasses are a versatile option for promotions, as they can be used for a variety of beverages. They offer a large surface area for branding and can be used at events or given away as gifts.
- Bottle Openers: Bottle openers are a practical and inexpensive promotional item. They can be customized with your logo or brand colours and are sure to be used by your customers.
- Koozies and Can Coolers: These items are perfect for keeping beverages cool and can be easily branded. They are ideal for outdoor events and can be offered as giveaways or sold as merchandise.
Creative and Unique Items:
- Bottle Glorifiers: These are collectible items that can be customized to display beers in unique ways. They make great premium gifts for beer enthusiasts and can be used to showcase your brand in an innovative way.
- Inflatable Beer Buckets: Perfect for summer promotions, these buckets keep drinks cool and can be easily stored and transported. They offer a large surface area for branding and are sure to catch customers' attention.
- LED/Neon Trays: Add a cool edge to your promotions with LED or neon trays. These trays are perfect for use at night and can be branded with your company name or logo to catch people's attention.
- Caps with Bottle Openers: Combining shade with functionality, these caps are ideal for outdoor events and sports matches. They not only protect your customers from the sun but also provide a handy way to open their bottles.
These are just a few examples of the many promotional products available for events, displays, and giveaways. When choosing promotional items, consider your brand identity, project objectives, budget, and timeline to ensure you select items that best represent your brand and effectively reach your target audience.
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Custom beer handles
Custom beer tap handles are a great way to promote your brand and make it stand out. The design of the tap handle can be an important part of your brand identity and help to capture the attention of customers.
There are a variety of companies that offer custom beer tap handle services, with different options available depending on your budget and requirements. Some companies offer a collaborative design process, where they work with you to bring your ideas to life, while others provide templates that you can customise with your logo and text. You can also choose from different materials such as wood, metal, ceramic, and poly-resin urethane, each offering unique advantages in terms of design and production.
When designing a custom beer tap handle, it's important to consider your brand and vision. The design and material will dictate the best production method. For example, routing clean-finished wood will be a different process than molding poly-resin urethane, which can create detailed figural designs. Injection moulding is also an option for producing beer tap handles when higher volumes are required.
Some companies offer additional custom bar products to complement your tap handles, such as tasting trays, beer flights, and chalkboards. You can also choose from different customisation options, including chalkboard, laser-engraved, or full-colour designs.
When ordering custom beer tap handles, it's important to consider the minimum order quantities, which can vary depending on the manufacturer. Some companies offer complimentary tap design services and quantity discounts. Ensure you review the production times to align with your project timeline.
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Bottle openers
- Keychains
- Credit card-shaped
- Business card-shaped
- Coasters
- Magnets
- Speed bottle openers
- Can cooler bottle openers
You can customise your bottle openers with screen printing, full-colour logo imprinting, etching, or laser engraving.
- Aluminium Bottle Opener Key Tag — as low as $0.71 per item
- Stainless Credit Card Bottle Opener — as low as $1.14 per item
- Plastic Bottle Opener — as low as $0.79 per item
- Aluminium Bottle and Can Opener Key Ring — as low as $0.71 per item
- Bottle Opener Key Light — as low as $0.84 per item
- Double Stout Bottle Opener — as low as $1.22 per item
- Bartender's Bottle Opener — as low as $1.45 per item
- Large Wood Bottle Opener — as low as $5 per item
- Solid Electronic Lighter with Bottle Opener — as low as $1.76 per item
- Football Bottle Opener — as low as $1.92 per item
- Large Vinyl Coated Stainless Bottle Opener — as low as $3.26 per item
- Paddle Style Powder Coated Steel Bottle Opener — as low as $3.27 per item
- Verdugo Bottle Opener — as low as $4.03 per item
- Standard Lighter with Bottle Opener — as low as $0.71 per item
- Aluminum Bottle Opener with Key Ring — as low as $0.61 per item
- Credit Card Bottle Opener — as low as $0.66 per item
- Cannabis Leaf Bottle Opener Keychain — as low as $0.55 per item
- Clawpop Bottle Opener Magnet Clip — as low as $1.14 per item
- Credit Card Powder Coated Bottle Opener — as low as $1.43 per item
- Bartender's Vinyl Bottle Opener — as low as $1.28 per item
- Magnetic Bamboo Bottle Opener — as low as $2.25 per item
- Lorenzo Bottle/Can Opener — as low as $2.25 per item
- Bottle Opener KOOZIE — as low as $1.07 per item
- Credit Card Brushed Gold Bottle Opener — as low as $1.43 per item
- Pinot Bamboo Corkscrew Wine Bottle Opener Multi-Tool — as low as $11.60 per item
- Nite Ize S-Biner AHHH Bottle Opener — as low as $4.27 per item
- Crab Bottle Opener Keychain — as low as $1.81 per item
- Rectangle Metal Bottle Opener with Magnet — as low as $0.52 per item
- Aluminum Bottle/Can Opener — as low as $0.50 per item
- Oval Aluminum Bottle Opener — as low as $0.64 per item
- Fish Opener Key Chain — as low as $0.64 per item
- Helmet Bottle Opener — as low as $0.50 per item
- Bottle Opener & LED Light — as low as $0.79 per item
- Baseball Bottle Opener — as low as $1.22 per item
- VersaPrint Standard Bottle Opener Lighter — as low as $0.71 per item
- Dog Tag Bottle Opener Keytag — as low as $0.79 per item
- Bottle Opener Wallet Size — as low as $1.76 per item
- Domed Bottle Opener & LED Light- Full Color — as low as $0.84 per item
- Simple Life Wood Bottle Opener — as low as $2.28 per item
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Frequently asked questions
Beer promotional items include custom-branded umbrellas, tents, chalkboards, bar products, beer trays, serving trays, beer buckets, bottle openers, coasters, clocks, bottle neckers, hang tags, printed paper items, decals, window clings, vehicle wraps, promotional apparel, and headwear.
Promotions Now, Custom Beer Handles, and Bagmasters are companies that offer beer promotional items.
Beer promotional items can be purchased for various occasions, such as brewery grand openings, beer festivals, gift shop items, e-commerce stores, and craft beer festivals.
You can typically order beer promotional items online or by phone. The process usually involves reviewing and troubleshooting your order, receiving an order acknowledgment, and approving a final art proof before production.
Yes, it is common for companies to offer free samples of beer promotional items to businesses or organizations. You can request samples by contacting the company or through their website.