Butter Beer: Where To Buy The Carb-Loaded Treat

The Evil Genius Beer Company and Auntie Anne's have teamed up to create a unique Oktoberfest-style lager called Is Butter a Carb?. This limited-edition beer is brewed with German hops, malts, and, for the first time, fresh-baked Auntie Anne's soft pretzels. The result is a crisp, buttery brew with a rich malt backbone and a delicate hop character, available in nine states, including Pennsylvania, Ohio, and Connecticut. The name Is Butter a Carb? is a playful reference to the movie Mean Girls, and the beer is expected to evoke the feeling of celebrating Oktoberfest in Germany.

'Is Butter a Carb' beer is available in nine US states

Is Butter a Carb? is a new beer collaboration between Evil Genius Beer Co. and Auntie Anne's. The name of the beer is inspired by the famous 2004 comedy movie "Mean Girls". In the movie, Lindsay Lohan's Cady tells Rachel McAdams' weight-conscious Regina that butter is a carb.

The Oktoberfest-style lager is brewed with German hops, malts, and fresh-baked Auntie Anne’s pretzels. The beer is said to have a "rich malt backbone balanced by delicate hop character" and a prominent toasty flavor profile. It is 5.5% ABV and is available in cans for retailers and kegs for bars and restaurants.

Is Butter a Carb? is available in nine US states: Pennsylvania, Ohio, Connecticut, Michigan, New Jersey, Delaware, Massachusetts, Maryland, and Rhode Island. The beer hit the shelves in August 2022, and Evil Genius hosted a release party at its brewery in Philadelphia on August 18, 2022. The event was free and included games, music, an Auntie Anne's food truck, and more.

The beer is a collaboration between Auntie Anne's and Evil Genius Beer Company

The beer "Is Butter a Carb?" is a collaboration between Auntie Anne's and Evil Genius Beer Company. The name is inspired by a line from the 2004 comedy classic "Mean Girls", where Lindsay Lohan's character Cady tells the weight-conscious Regina, played by Rachel McAdams, that butter is a carb. It is an Oktoberfest-style lager brewed with German hops, malts, and fresh-baked Auntie Anne's pretzels. This is the first time the pretzel chain's iconic, buttery twists have been used as an ingredient in a beer. The result is a unique, crisp lager with a rich malt backbone, balanced by a delicate hop character and a prominent toasty flavour profile, rounded out with pleasant salinity.

Evil Genius co-founder Trevor Hayward said, "The only thing better than pretzels and beer is pretzels in beer. We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip." Auntie Anne's Director of Brand Marketing, Danika Brown, also commented on the collaboration, stating, "We can’t wait for fans of Auntie Anne’s and Evil Genius to get a taste of this fun collaboration. It was important to us to not only create a beer made with our iconic pretzels, but also a beer that could be enjoyed alongside our pretzels."

The limited-edition beer was released in time for Oktoberfest 2022 and is available in nine states: Pennsylvania, Ohio, Connecticut, Michigan, New Jersey, Delaware, Massachusetts, Maryland, and Rhode Island. It comes in cans for retailers and kegs for bars and restaurants, with a recommended price of $11.99 for a six-pack. To celebrate the launch, Evil Genius hosted an Oktoberfest party at its Philadelphia brewery on August 18, 2022, featuring the Auntie Anne's crew, a stein-hoisting competition, an Auntie Anne's food truck, and traditional German music.

The beer is an Oktoberfest-style lager

The lager is brewed with imported German hops and malts, as well as fresh-baked Auntie Anne's soft pretzels. This is the first time that Auntie Anne's pretzels have been used as an ingredient in a beer. The beer has a rich malt backbone balanced by a delicate hop character and features a prominent toasty flavour profile with a salty finish. Evil Genius co-founder Trevor Hayward said, "We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip."

The "Is Butter a Carb?" lager is 5.5% ABV and is available in cans for retailers and kegs for bars and restaurants. It is sold in nine states, including Pennsylvania, Ohio, Connecticut, and Michigan. The recommended price for a six-pack is around $11.99, although this may vary by state.

To celebrate the launch, Evil Genius hosted an Oktoberfest party at its Philadelphia brewery on August 18, 2022, which included the Auntie Anne's crew, a stein-hoisting competition, an Auntie Anne's food truck, Oktoberfest-style decor, and traditional German music.

The beer is 5.5% ABV and costs around $11.99 for a six-pack

The "Is Butter a Carb?" beer is a unique, limited-edition Oktoberfest-style lager. It is a collaboration between Auntie Anne's and Evil Genius Beer Company. The name of the beer is inspired by the famous 2004 comedy movie "Mean Girls". The beer is brewed with German hops, malt, and, for the first time, Auntie Anne's iconic, freshly baked soft pretzels. The result is a rich, malt-flavoured beer with a delicate hop character and a prominent toasty flavour profile.

The "Is Butter a Carb?" beer is 5.5% ABV and is available in cans at retailers and in kegs at bars and restaurants. The recommended price for a six-pack is around $11.99, although the price may vary by state. The beer is available in nine states, including Pennsylvania, Ohio, Connecticut, and Michigan.

Evil Genius Beer Company's co-founder, Trevor Hayward, said, "The only thing better than pretzels and beer is pretzels in beer. We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip." This fun collaboration is perfect for those who want to enjoy the taste of Oktoberfest in Germany without leaving home.

The release of the "Is Butter a Carb?" beer was celebrated with an Oktoberfest party at Evil Genius' brewery in Philadelphia on August 18, 2022. The event included the Auntie Anne's crew, a stein-hoisting competition, an Auntie Anne's food truck, Oktoberfest-style decor, food specials, and traditional German music.

The name 'Is Butter a Carb' is a reference to the film 'Mean Girls'

The name of the beer "Is Butter a Carb?" is a reference to the iconic 2004 comedy film "Mean Girls", starring Lindsay Lohan and Rachel McAdams. In the movie, Lohan's character, Cady, tells the weight-conscious Regina, played by McAdams, that butter is a carb. In reality, butter is not a carb—it's 100% fat—but this line has become a well-known and memorable part of the film's pop culture legacy.

The beer, a collaboration between Evil Genius Beer Co. and Auntie Anne's, is an Oktoberfest-style lager brewed with German hops and fresh-baked pretzels. The name "Is Butter a Carb?" is a playful nod to the film and adds a touch of humour to the beer's branding. It also ties into the theme of food and flavour, with the beer aiming to evoke the taste of warm pretzels with every sip.

The reference to "Mean Girls" in the beer's name is a clever marketing strategy, tapping into the film's enduring popularity and cultural impact. By evoking a specific scene and line from the movie, the beer creates a sense of familiarity and invites consumers to engage in the shared joke. This tongue-in-cheek reference adds a layer of fun and lightheartedness to the product, potentially appealing to fans of the film and those who appreciate a playful twist on traditional beer names.

The collaboration between Evil Genius Beer Co. and Auntie Anne's showcases the creative ways in which brands can come together to develop unique products that resonate with consumers. By drawing inspiration from popular culture, they have created a beer that not only offers a tasty drinking experience but also provides a fun and memorable brand association. This type of innovative branding and product development can help to engage new audiences, foster brand loyalty, and drive sales through the power of a shared cultural reference.

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