India has historically prohibited most alcoholic drinks, with alcohol only consumed at important traditional events and by elderly men (and, in rare cases, elderly women). However, Indians have recently adopted Western drinking culture, and alcohol consumption has increased. Beer is the most popular alcoholic drink in the world, and India's craft beer market has gone from burgeoning in 2014-2015 to booming in 2022. While beer has several health benefits, such as antioxidants and vitamins, and is safer than spirits due to its low ABV, excessive consumption can be harmful. Illicit alcohol is also a problem in India, with hundreds of people dying from consuming it every year.
What You'll Learn
Beer is safe in moderation, but too much causes damage
India has seen a revolution in its beerscape in recent years, with the Indian craft beer market booming and an increasing number of options to choose from. Beer is the most popular alcoholic drink in the world and is likely the oldest one in history. It is more nutritious than most other alcoholic drinks because it has antioxidants, as well as small amounts of protein, vitamin B, iron, calcium, phosphates, and fibre. Beer also has several other benefits—it can be good for the heart, can reduce the risk of stroke and heart disease, and can help prevent kidney stones. It can also lower bad cholesterol, strengthen bones, and mildly improve memory and cognitive function.
However, it is important to remember that too much of anything is bad for you. While beer has its benefits, drinking it in excess can cause irreparable damage. The ideal daily dose of beer is between 300 and 450 millilitres, depending on individual weight and age. It is recommended not to exceed this amount. The latest studies promoted by organisations like the WHO suggest that the ideal scenario is to not consume alcohol at all.
In India, drinking culture has traditionally prohibited most alcoholic drinks, with alcohol only consumed at important traditional events and by elderly men, and rarely, elderly women. However, Indians have now adopted the Western culture of drinking, with alcohol consumption increasing and becoming a habit for almost every person. This has led to the growth of the economy, with the government collecting large amounts of taxes on alcohol, which are used to improve other sectors.
While beer is safe in moderation, excessive consumption can cause harm and lead to negative consequences for health, relationships, and social life. It is important to drink mindfully and in moderation, savouring your drink and never going overboard.
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Beer has benefits, including antioxidants and vitamins
India has traditionally prohibited most alcoholic drinks, reserving them for important events and considering them off-limits for women and underage males. However, Indians have recently adopted a more relaxed attitude toward drinking, with alcohol becoming a habit for almost every person. This shift has contributed to the growth of the Indian economy, with traditional alcoholic drinks being the most popular and sought-after.
Beer, one of the oldest beverages globally, is widely consumed in India and offers several health benefits when consumed in moderation. Beer is a rich source of vitamins, minerals, and antioxidants, and its potential health benefits are supported by research.
Firstly, beer contributes to our daily nutrient intake. It contains more protein and B vitamins than wine, and its antioxidant content is equivalent. The barley and hops used in beer production contain flavonoids, providing unique health benefits. Beer also contains significant amounts of silicon, which can help prevent osteoporosis.
Secondly, beer may lower your risk of developing diabetes. Studies have shown that men who drank between one and six beers per week had a 21% lower risk of diabetes. Additionally, light amounts of alcohol can help reduce the risk of developing diabetes and improve blood sugar control for those already living with the condition.
Thirdly, moderate beer consumption may lead to improved heart health. Research suggests that consuming one to two beers a day may lower the risk of heart disease, with beer being as effective as wine in improving general heart health at comparable alcohol levels. Furthermore, men who have suffered a heart attack and drink beer in moderation are 42% less likely to die from heart disease.
Lastly, beer may help strengthen bones. Early research indicates that moderate beer consumption may increase bone density, particularly in men and postmenopausal women. This benefit may be attributed to the presence of silicon in beer, an essential mineral for bone formation.
While beer has potential health benefits, heavy consumption can lead to health problems. Excessive drinking can lead to addiction, reduced life expectancy, and an increased risk of liver disease. Therefore, moderation is critical to reaping the potential health benefits of beer.
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Beer is the most popular alcoholic drink in the world
Today, beer continues to be a social lubricant, with people gathering to drink and bond at bars, breweries, and sporting events. In fact, a recent study by the beer-advocacy group Campaign for Real Ale (CAMRA) found that having a regular watering hole improves social skills, which increases overall life satisfaction. Beer lovers tend to have a wider support system of close friends, making them more trusting of others and more engaged with their community.
Beer is also a global economic powerhouse. The global alcoholic beverages market size was valued at $1.62 trillion in 2021 and is projected to reach $2 trillion by 2031. Beer is the primary driver of this market, with North America and the Asia-Pacific region expected to dominate during the forecast period. Anheuser-Busch InBev Sa/NV, the largest alcohol company in the world in 2023, generated total sales of $57.79 billion.
While beer is beloved worldwide, different cultures have varying relationships with it. In India, for example, traditional culture prohibited most alcoholic drinks, reserving them for important events and elderly men (and, in rare cases, elderly women). However, in recent times, Indians have adopted a more Western drinking culture, with alcohol consumption becoming a habit for almost every person. This shift has had economic benefits, with the growth in alcohol consumption leading to the development of new beer companies and an increase in tax revenue for the government.
Overall, beer is the most popular alcoholic drink globally due to its long history, social benefits, and economic impact. It brings people together, fosters community, and drives significant economic growth.
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Beer is the third most consumed beverage globally
Drinking culture in India has traditionally prohibited most alcoholic drinks. Alcohol was only consumed at important traditional events and was prohibited for women and underage males. However, Indians have since adopted the Western culture of drinking, with alcohol consumption becoming a habit for almost every person. Beer is one of the oldest beverages in the world, predating written language, and is the third most consumed beverage globally. It is more popular than wine and coffee, with only water and tea being consumed more. Beer is usually brewed from malted barley, but it can also be made from wheat, maize, or rice. The brewing process involves multiple stages, first converting the starches in the grain into sugars, then fermenting them with yeast to produce beer.
There are two main types of beer: lagers and ales, distinguished by the type of yeast used during fermentation. Lagers are made with yeast that ferments at lower temperatures and settles at the bottom, while ales use yeast that ferments at warmer temperatures and creates foam at the top. Beers are further categorized by style, considering factors such as colour, flavour, aroma, strength, ingredients, and production method. The Brewer's Association defines over 150 beer styles, with popular ones including pale ales, dark ales, pilsners, IPAs, porters, and stouts.
Beer is widely consumed across the globe, with countries from Asia, North and South America, and Europe among the top 10 consumers. However, when adjusted for population, a different trend emerges. The Czech Republic tops the list for per capita consumption, with beer being cheaper than bottled water and the birthplace of pilsner. Botswana, the only non-European country in the top 10, has high per capita consumption due to cultural, social, and economic factors.
In India, traditional alcoholic drinks are still popular, even with the introduction of modern brands. Rural areas have the highest consumption of traditional alcohol, and brewing has contributed to economic growth. India also has its unique traditional alcoholic drinks, such as a beer made from rice and herbs, known as Ranu tablets, which has a low alcohol content and is easy to make. Another popular drink is Apong, made from rice fermentation and commonly consumed in Assam and Pradesh.
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Beer is safer than spirits, which can cause blindness
Drinking in India has become a habit, with both alcoholic and non-alcoholic drinks being consumed, but with a preference for the former. Beer is one of the most popular alcoholic drinks in India, and some of the most consumed beers are traditionally made from rice and a combination of other herbs, rice fermentation, cashew nuts, and palm tree sap.
Beer is often considered to be safer than spirits, and this is true in some respects. Beer contains phenolic compounds, or antioxidants, mostly originating from barley malt, with hops contributing the rest. Spirits, on the other hand, often have fewer or no carbohydrates. Vodka, rum, whiskey, gin, and tequila in their pure form have no carbohydrates, which is beneficial for those trying to keep their blood sugar from spiking. However, when combined with a sugary mixer, such as juice or soda, spirits take on more calories and carbohydrates.
Beer and spirits have roughly the same health benefits, and it's important to consume either in moderation to reap these benefits. That being said, spirits have a higher concentration of alcohol, and it is easier to overconsume, leading to drunken behavior and negative health effects. Binge drinking, defined as when blood alcohol concentration (BAC) levels go above 0.08%, is highly dangerous and can lead to various health risks, including alcoholism, liver damage, and vomiting. Binge drinking is also associated with risky social behavior, such as belligerence, daredevil stunts, and promiscuity.
However, one important way in which beer is safer than spirits is in the risk of blindness. While drinking excessive amounts of beer can certainly damage your health, it is possible to go blind from drinking spirits, particularly moonshine or other homemade liquors. When consuming alcoholic beverages of the DIY variety, common sense should be your guide. The culprit for optic nerve damage is often methanol, a byproduct of alcohol distillation that forms in tiny, non-toxic amounts during regular distillation. Reputable distillers will discard the first few ounces of alcohol that contain methanol, but unscrupulous moonshiners may add methanol to their product to increase its potency. Just 10 milliliters of pure methanol can cause blindness, and a few ounces can even be lethal.
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Frequently asked questions
Beer is generally safe to drink in India, but it is important to be aware of the risks associated with alcohol consumption. While beer is typically low in alcohol content (4-6% ABV), it is still a form of alcohol and should be consumed in moderation. The ideal daily intake of beer is between 300 and 450 millilitres, depending on individual weight and age.
Excessive alcohol consumption can lead to irreparable damage to the body, including liver damage and an increased risk of stroke and heart disease. In addition, alcohol consumption can impair judgement and coordination, increasing the risk of accidents and injuries. It is important to drink in moderation and never go overboard.
The drinking culture in India has traditionally prohibited most alcoholic drinks, with consumption limited to important traditional events and elderly men (and rarely, elderly women). However, in recent years, India has seen a revolution in its beerscape, with a growing craft beer market and an increase in alcohol consumption, especially among men in the 40-64 age group. Despite the growing popularity of branded spirits, the consumption of illicit alcohol remains widespread, and deaths from illegally brewed liquor, known as "hooch", are common in India.