Craft Beer Revolution: Modern Tastes, Trends, And Consumer Preferences

Beer consumers are increasingly looking for low and non-alcoholic beer alternatives. Consumer research shows that 44 percent of global consumers state they have reduced their intake of beer in the last 12 months, with 59 percent saying they have reduced beer to better their health and 57 percent saying they have reduced beer due to financial reasons. 52 percent of global consumers say that they are most likely to drink beer when pairing with a meal, with 75 percent saying they drink beer at home or someone else’s house compared to only 45 percent who say they drink beer out of the home.

Moderate consumption

Beer consumers are increasingly looking to moderate consumption and make beer consumption a 'healthier occasion'. Consumer research from FMCG Gurus showed that 44 percent of global consumers state they have reduced their intake of beer in the last 12 months. The key reasons for this are health and financial issues. 59 percent said they have reduced beer to better their health and 57 percent say they have reduced beer due to financial reasons. 25 percent of global consumers are concerned that beer drinking habits will have an impact on their health.

Market trends within the beer industry is witnessing something of a resurgence when it comes to low and non-alcoholic beer alternatives. 52 percent of global consumers say that they are most likely to drink beer when pairing with a meal. 75 percent say they drink beer at home or someone else’s house compared to only 45 percent who say they drink beer out of the home.

Beer drinkers are also looking to moderate consumption and make beer consumption a 'healthier occasion'. Natural claims are also seen as important when buying beer. 61 percent of global consumers find natural claims appealing.

Beer consumers are increasingly looking to moderate consumption and make beer consumption a 'healthier occasion'. Consumer research from FMCG Gurus showed that 44 percent of global consumers state they have reduced their intake of beer in the last 12 months. The key reasons for this are health and financial issues. 59 percent said they have reduced beer to better their health and 57 percent say they have reduced beer due to financial reasons. 25 percent of global consumers are concerned that beer drinking habits will have an impact on their health.

Beer consumers are increasingly looking to moderate consumption and make beer consumption a 'healthier occasion'. Consumer research from FMCG Gurus showed that 44 percent of global consumers state they have reduced their intake of beer in the last 12 months. The key reasons for this are health and financial issues. 59 percent said they have reduced beer to better their health and 57 percent say they have reduced beer due to financial reasons. 25 percent of global consumers are concerned that beer drinking habits will have an impact on their health.

Healthier options

Beer consumers are increasingly looking for healthier options when it comes to their favourite beverage. Market trends show that older consumers are more health-conscious and are looking to reduce their beer intake to stay healthier for longer. Younger adults are also taking a more responsible approach to alcohol consumption, which has led to a resurgence in low and non-alcoholic beer alternatives.

Consumer Insights show that 44% of global consumers have reduced their beer intake in the last 12 months, with health and financial issues being the key reasons. 59% of consumers have reduced beer consumption to better their health, while 57% have reduced it due to financial reasons. 25% of global consumers are concerned that their beer-drinking habits will have a negative impact on their health.

Beer consumers are also looking for functional ingredients in their beer. 51% of consumers are interested in high-protein claims, while 40% would like to see probiotics. However, there is an attitude and behaviour gap when it comes to functional claims; those consumers who are interested in such products are not making conscious efforts to seek them out.

Natural claims are also important to beer consumers. 61% of global consumers find natural claims appealing when it comes to Lager.

Beer consumers are increasingly looking for healthier options when it comes to their favourite beverage. With a focus on reducing consumption, functional ingredients, and natural claims, the beer industry is responding to the needs of its consumers.

Natural ingredients

Beer consumers are increasingly looking for natural ingredients in their beer. FMCG Gurus Consumer Insights show that 61% of global consumers find natural claims appealing when it comes to Lager.

Beer consumers are also looking for natural ingredients as they are interested in functional ingredients. 51% of global consumers say they would be interested in high protein claims and 40% of global consumers say they would like to see probiotics.

Beer consumers are also looking for natural ingredients as they are adopting a more responsible approach to drink. Market trends within the beer industry is witnessing something of a resurgence when it comes to low and non-alcoholic beer alternatives.

Unique taste profiles

Beer consumers are increasingly looking for unique taste profiles and variety. This is particularly true for Experimenters, who make up 25% of beer consumers. These people have a passion for beer and are less price-sensitive, gravitating towards craft brews.

Experimenters are willing to try new and unique flavours, and they appreciate the artistry that goes into creating different beer styles. They are also more open to functional ingredients and natural claims, with 51% expressing interest in high protein claims and 40% in probiotics.

The resurgence of low and non-alcoholic beer alternatives has also opened up new possibilities for beer consumers. This trend allows Experimenters to explore different flavours and styles without compromising their health or financial well-being.

Additionally, the popularity of food and beer pairings has further emphasised the importance of unique taste profiles. Consumers are increasingly seeking beers that complement their meals, creating memorable and enjoyable experiences.

In summary, beer consumers, especially Experimenters, are embracing unique taste profiles and variety. They are willing to explore new flavours, functional ingredients, and natural claims, and they appreciate the artistry behind different beer styles. The trend towards low and non-alcoholic alternatives also provides an opportunity for consumers to experiment with different beers without compromising their health or financial goals.

Social occasions

Beer is a social drink, and 38% of beer consumers are Loyalists, the largest segment of beer drinkers. These core beer drinkers tend to imbibe on-premise and socialise around beer and sports.

Experimenters make up 15% of beer consumers. These passionate beer drinkers are less price-sensitive and seek unique taste profiles and variety, often gravitating towards craft brews.

Trend Seekers, making up 12% of beer consumers, are interested in creating memorable events around social occasions. Food and beer pairings are a popular way for this group to connect.

Lagers are the most popular form of beer, with 73% of consumers choosing this option. 52% of global consumers say that they are most likely to drink beer when pairing with a meal.

Beer is a social drink, and 38% of beer consumers are Loyalists, the largest segment of beer drinkers. These core beer drinkers tend to imbibe on-premise and socialise around beer and sports.

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