Beer Drinking On Yellowstone: What's Their Favorite Brew?

The characters in the TV series Yellowstone have been shown drinking a variety of alcoholic beverages, including bourbon, whiskey, vodka, and beer. The show has also featured product placements for various alcohol brands, including Coors Banquet Beer, which was featured prominently in the show's fifth season as part of an exclusive partnership with the show's network, Paramount.

Coors Banquet Beer is the official beer of Yellowstone

The collaboration makes sense given the shared Western heritage of the two brands. Coors Banquet has been brewed exclusively in Golden, Colorado since 1873. Yellowstone, meanwhile, is set in Montana and features the Dutton family, who own the largest ranch in the state, the Yellowstone Dutton Ranch. The show's plot revolves around the family drama at the ranch and the bordering Broken Rock Indian Reservation, national park, and developers.

The partnership with Yellowstone is expected to boost Coors Banquet's brand awareness and sales. The show is a massive hit, with the season 4 finale ranking as the most-watched entertainment release telecast since 2017, attracting more viewers than a competing pro-football game. Coors Banquet has already seen significant growth despite a decline in beer consumption among the general population. The beer has become one of the fastest-growing in the country, and its sales have increased further since the partnership with Yellowstone began.

Coors Banquet has been featured on Yellowstone since 2018, but the new deal makes the partnership official and exclusive. The beer's iconic stubby bottles and yellow jacket cans will be prominently displayed throughout the show's episodes. The integration of Coors Banquet into the show is a natural fit, with the beer's Western roots aligning seamlessly with the show's setting and themes.

Characters drink Budweiser in earlier seasons

In the popular neo-Western series Yellowstone, the characters' drink of choice appears to change over time. While the show revolves around the Dutton family, owners of the largest ranch in Montana, and their family drama, the beverages consumed vary across seasons.

In the earlier seasons of Yellowstone, Budweiser seems to be the beer of choice for the ranch hands. This is evident from various sources, including a Reddit thread and a VinePair article, which specifically mention the presence of Budweiser in Season 1. However, as the show progresses, there is a noticeable shift in the characters' beverage preferences.

By Season 4, Budweiser's presence seems to have faded, and a new beer starts to make its way into the narrative—Coors Banquet. Coors Banquet, also known as "Yellow Jackets" due to its iconic yellow jacket cans, becomes an exclusive partner of the show for its fifth season. This partnership is a strategic marketing move by Molson Coors, aiming to boost brand awareness and sales by integrating their product into the highly popular series.

The choice of Coors Banquet as a partner for Yellowstone is a natural fit, as the beer has strong Western roots, being born and brewed in Golden, Colorado, in 1873. The collaboration not only enhances the authenticity of the show's setting but also provides a unique opportunity for the beer brand to reach a wide audience.

While the characters' drink choices may evolve over the seasons, one thing remains clear—the popularity of Yellowstone and its impact on beverage trends. From Budweiser in the earlier seasons to the exclusive partnership with Coors Banquet in Season 5, the show has undoubtedly influenced viewers' beverage preferences, showcasing the power of product placement in television shows.

Beth drinks vodka, usually Tito's

In the TV series Yellowstone, the character Beth, played by Kelly Reilly, is known to enjoy a drink, and her alcoholic beverage of choice is vodka, usually opting for the Tito's Handmade Vodka variety. In fact, in season 5, episode 4, "Horses in Heaven", Beth is seen enjoying a Tito's.

Beth's preference for vodka, specifically Tito's, is a notable aspect of her character. In one instance, she is seen drinking it straight up, showcasing her no-nonsense attitude. This aligns with a viewer's comment that "Beth is a tough biddy".

Tito's Handmade Vodka is a popular vodka brand that originated in Austin, Texas, in the mid-1990s. The company takes pride in its handcrafted approach, using old-fashioned pot stills and taste-testing every batch to ensure quality.

The placement of Tito's Vodka in Yellowstone is an example of product placement, with viewers speculating that the brand may have paid for the exposure. This is a common occurrence in the series, with other alcoholic beverages like Coors Banquet Beer, Buffalo Trace, Jim Beam, and Bulleit Bourbon also making frequent appearances.

While Beth's drink of choice is typically vodka, there are instances where she branches out. In later seasons, she is known to order a martini, specifically a vodka martini with Tito's, instead of the traditional gin. This variation on a classic cocktail suits her character, as she is not one to conform to expectations.

John Dutton drinks bourbon and whiskey

John Dutton, the main character on Yellowstone, is a whiskey and bourbon man. While the show does a good job of obscuring alcohol labels, fans have spotted John drinking Bulleit Frontier Whiskey. In one scene, John's daughter Beth offers him a bottle of Weller 12-Year Bourbon, which he accepts. In another scene, John and his co-star Rip Wheeler are seen drinking Crown, served neat.

John Dutton's drink of choice is often whiskey, and he is frequently shown with a glass in his hand during night scenes. While the labels on the bottles are fake, fans and experts have deduced that it is most likely Bulleit Frontier Whiskey. This is a fitting choice for John's character, as Yellowstone is set on a ranch in Montana, and Bulleit is a frontier whiskey.

In one notable scene in the season five premiere, John is riding in an SUV with Beth and his son Jamie. To ease the tension, Beth offers her father a bottle of whiskey from her purse. The whiskey happens to be Weller 12-Year Bourbon, a highly sought-after bourbon that is both a hidden gem and a major bargain. Before its resurgence, this whiskey could be easily found on shelves for around $20 a bottle. Now, it fetches several hundred dollars from resellers and is challenging to find.

In addition to Bulleit and Weller, John has also been seen drinking other bourbons and whiskeys. In one scene, he drinks whiskey with the governor, from a bottle with a label reading "Weatherford Hill" and the initials "WH". However, this is believed to be a fake label, as no one has been able to find a whiskey brand with this name.

While John Dutton's drink of choice may vary between whiskey and bourbon, one thing is clear: he has a taste for fine liquor.

Other characters drink Crown, neat

While the characters of the Yellowstone TV series are often seen drinking Coors Banquet Beer, other characters have been shown drinking Crown, served neat. In Season 5, Episode 5, after Beth and Summer's fight, Rip and John are seen drinking Crown, served without any mixer.

Yellowstone, starring Kevin Costner, is a neo-Western series that follows the Dutton family, owners of the largest ranch in Montana, the Yellowstone Dutton Ranch. The show is known for its dramatic storylines and has a huge following. The show has also gained attention for its prominent placement of alcohol, with characters frequently drinking beer, bourbon, whiskey, and vodka.

Coors Banquet Beer, in particular, has been featured as the exclusive beer of the show since Season 5. The partnership between the beer brand and the TV series has been a successful marketing strategy, with Coors Banquet Beer experiencing significant growth in brand awareness and sales. The brand's western roots and connection to the show's setting have likely contributed to its popularity with viewers.

However, other alcoholic beverages have also made appearances on the show. For example, in addition to Crown, characters have been seen drinking Buffalo Trace, Jim Beam, Bulleit Bourbon, and Tito's Vodka. Beth, one of the characters, is known for her preference for martinis, specifically made with Tito's Vodka.

The integration of alcohol into the show reflects the cultural norms and traditions of the region and adds to the overall atmosphere and appeal of the series.

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