Thor's Beer Choice In Endgame: What And Why?

In Avengers: Endgame, Thor, played by Chris Hemsworth, is seen drinking two different craft beers from Creature Comforts, an Athens-based brewery. In one scene, Thor is seen with a can of Athena Berliner Weisse, and in another, he is bribed with a Tropicália IPA. Thor also sports a Tropicália T-shirt in the film. The inclusion of these craft beers in the film is a result of the production crew becoming fans of the brewery while shooting in Atlanta, Georgia.

Thor's beer of choice in Avengers: Endgame was from an Athens-based brewery

Thor's love of beer is well-known to fans of the Marvel Cinematic Universe. In Avengers: Endgame, his drink of choice is from an Athens-based brewery called Creature Comforts. The God of Thunder is seen drinking their beer in several scenes.

In one scene, Thor, played by Chris Hemsworth, is seen with a can of Athena, a Berliner Weisse beer. In another scene, Thor is bribed to leave New Asgard with a Tropicália, an India Pale Ale (IPA) also produced by Creature Comforts. In fact, Thor's love for the beer is so well-established that he even sports a Tropicália T-shirt in the film.

The inclusion of Creature Comforts beer in the film came about due to the efforts of the production staff of the Avengers series. While shooting in Atlanta in 2017, some of the production assistants became fans of the local brew and it wasn't long before the directors, Joe and Anthony Russo, got wind of it.

The brewery, which has been in business for five years, garnered its place in the film after sending beer and merchandise to the production team. Creature Comforts CEO, Chris Herron, said that seeing Thor hold a can of their beer was an unforgettable moment.

The appearance of Creature Comforts beer in Avengers: Endgame is a testament to the craft beer community and a win for small, local businesses.

The specific beers were Athena and Tropicália

In Avengers: Endgame, Thor, played by Chris Hemsworth, is seen drinking two different beers from the same brewery. The specific beers were Athena and Tropicália, both brewed by Creature Comforts, an Athens-based brewery.

In one scene, Thor is seen with a can of Athena, a Berliner Weisse beer, while in another, he is bribed with a Tropicália, an India Pale Ale (IPA). The inclusion of these beers in the film was not a coincidence, as the Marvel production team shot the movie in Atlanta, Georgia, where Creature Comforts is based. Some of the production assistants became fans of the local brew, and the directors, Joe and Anthony Russo, decided to include it in the film.

The appearance of Creature Comforts beers in Avengers: Endgame was a significant moment for craft beer enthusiasts. It was seen as a win for small, regional craft breweries, as Marvel and Disney could have easily chosen a larger, more mainstream beer brand for the film. The brewery did not pay for the placement and did not receive any payment, which made the moment even more special for craft beer lovers.

The CEO of Creature Comforts, Chris Herron, said that seeing Thor hold a can of their beer was an unforgettable moment. The brewery even rented out an auditorium for its staff to watch Avengers: Endgame together, and they all wore their Tropicália t-shirts to celebrate the occasion.

Thor is bribed with a beer to leave New Asgard

Thor, the God of Thunder, is known for his love of beer. This is evident in several scenes from Marvel's "Avengers: Endgame", where Thor is seen enjoying a drink. In one particular scene, Thor is bribed with a beer to leave New Asgard.

The beer in question is a Tropicália IPA from Creature Comforts, an Athens-based brewery. This craft beer is known for its unique flavour and has gained a dedicated following, including some of the ""Avengers" production staff who were shooting in Atlanta in 2017. The production assistants' enthusiasm for the beer eventually reached directors Joe and Anthony Russo, who decided to include it in the film.

In the movie, Thor's character has undergone a noticeable evolution, and his affinity for beer plays a role in this transformation. After Thor kills Thanos, he realises that he is unable to bring back the people they lost. The story then jumps forward five years, and we find that Thor has been wallowing in self-pity, spending his days drinking beer, eating junk food, and playing video games. He has gained a beer belly and rarely leaves his house, except to replenish his beer supply.

It is during this low point in Thor's life that Rocket Raccoon and Bruce Banner travel to New Asgard in Norway to bring him back to the Avengers HQ. Rocket convinces Thor to return by promising him beer on the ship. Thor's interest is piqued, and he asks, "What kind of beer?" The movie then cuts to Thor back at the Avengers facility, drinking a can of Tropicália.

The inclusion of this specific beer in the film is significant, as it is a nod to the local craft beer community and a win for the "little guys" in the industry. The creators of Creature Comforts were thrilled to see their beer in the hands of Thor, and it left an unforgettable impression on them. This moment also resonated with craft beer enthusiasts, who saw it as a high-five moment for the entire craft beer community.

Thor sports a Tropicália t-shirt in the film

Thor's character in Avengers: Endgame sees him drinking beer and sporting a t-shirt featuring one of his favourite brews. The film showcases two beers from the Creature Comforts brewery, based in Athens, Georgia. The first is the Athena Berliner-Style Weisse beer, which Thor is seen drinking from a can. The second is the Tropicália India Pale Ale (IPA), which is used to bribe Thor's character back to the Avengers HQ.

The Tropicália beer features heavily in the film, with Thor even wearing a t-shirt with the beer's branding on it. The t-shirt is a nod to the popularity of the beer, which had caused an "infamous" shortage in the state capital of Georgia. The inclusion of the beer in the film was also a result of its popularity with the production staff, who were filming in Atlanta in 2017. The crew's enjoyment of the beer eventually reached directors Joe and Anthony Russo, who decided to include it in the film.

The Tropicália t-shirt worn by Thor is not the only piece of merchandise from the Creature Comforts brewery to appear in the film. Fans also spotted the distinctive Athena can in the trailer for Avengers: Endgame. The inclusion of these beers in the film has led to increased interest in the Creature Comforts brewery, with fans of the film and craft beer enthusiasts keen to try Thor's favourite brew.

The appearance of the Tropicália t-shirt in the film is a fun detail that showcases the character's love of beer and the popularity of the Creature Comforts brewery. It also adds a layer of realism to the film, as it reflects the actual drinking preferences of the production staff. Overall, the inclusion of the t-shirt is a clever way to incorporate a real-world detail into the fictional world of the Avengers.

The beer brand featured in the film did not pay for product placement

In Avengers: Endgame, Thor, played by Chris Hemsworth, is seen drinking a can of Athena Berliner Weisse beer and a Tropicália India Pale Ale (IPA) from Creature Comforts, a craft brewery based in Athens, Georgia.

The inclusion of Creature Comforts beer in the film was not a paid product placement. According to Creature Comforts CEO, Chris Herron, the brewery's place in the film came about organically when production assistants for the "Avengers" series became fans of its beer while shooting in Atlanta in 2017. The assistants shared the beer with the directors, Joe and Anthony Russo, who decided to include it in the film as a nod to the Georgia brewery.

Product placement is a form of advertising where brands pay to have their products featured in movies or television programs. While Avengers: Endgame did feature several paid product placements from major brands such as Audi, Ford, and Coca-Cola, the inclusion of Creature Comforts beer was not one of them.

The unexpected appearance of their beer in the film generated excitement for Creature Comforts, with fans of the brewery thrilled to spot the distinctive Athena can and the Tropicalia IPA in the film and its trailer. This type of exposure can be highly valuable for brands, as it increases their recognition among consumers, potentially influencing their purchasing decisions.

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