In the animated series *King of the Hill*, the characters are often seen drinking beer, with Hank Hill, the series' subject, being a notable fan of the beverage. In the show, the gang's beer of choice is usually a fictional brand called Alamo Beer, which is depicted as a popular and market-leading beer. In one episode, Peggy, Hank's wife, lands a job at Alamo Beer during a state-wide shortage of the beer in Texas. She signs a non-disclosure agreement and later discovers that the new batch of beer is contaminated, making everyone sick. When Hank finds out, he boycotts Alamo, but eventually returns to the brand after Peggy gets the executives to drink the tainted beer, leading to a mass recall.
Characteristics | Values |
---|---|
Beer brand | Alamo Beer |
Factual brand | ALAMO |
Beer type | Lager |
Beer can colour | Gold |
Beer can capacity | 24-pack |
Beer can capacity | 12-pack |
Drinking rate | 6 beers on a weekend |
Drinking rate | 2-3 beers after work |
What You'll Learn
Hank's favourite beer is Alamo Beer
Alamo Beer is the favourite beer of Hank Hill, the protagonist of the animated series King of the Hill. The brand is a fictional creation for the show, despite there being a real-life beer company with the same name. The beer is referenced as the winner of the Munich Beer Festival of 1849 and its slogan is "From the lukewarm headwaters of the mighty Brazos River".
In the episode "Beer and Loathing", Hank's wife Peggy gets a job at Alamo Beer as a customer service representative during a state-wide shortage of the beer in Texas. Peggy signs a non-disclosure agreement and discovers that the shortage is due to the beer being contaminated with soap, causing sickness. Despite this, Hank travels to Mexico to buy a new supply, which also turns out to be contaminated. After Peggy infiltrates the Alamo headquarters and gets the executives to drink the tainted beer, the company issues a recall and apology.
Alamo Beer is a popular, market-leading brand in the King of the Hill universe and is used to represent a major beer brand. It is also the longtime favourite beer of Hank and his friends, who are often seen drinking it. In fact, Hank boycotts the brand after his negative experience with the contaminated beer, but ultimately returns to it.
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Peggy works for Alamo Beer
在《*国王的荣耀*》的第六季中,佩吉为阿拉莫啤酒工作。这是一个虚构的啤酒品牌在节目内,尽管确实有一种名为Alamo的啤酒,该啤酒已注册商标并由同名section>同名的酿酒公司酿造。然而,这两个品牌没有关联。
佩吉在德克萨斯州发生州内短缺期间成为该啤酒公司的section>客户服务代表。她打电话给该公司西班牙语section>西班牙语客户服务热线,被告知她的西班牙语非常好,然后被聘为双语客户服务代理。她签署了保密协议,这意味着她不能透露该公司任何“秘密”。
在为阿拉莫啤酒工作期间,佩吉发现啤酒被污染,酿造过程中混入了肥皂,导致客户出现恶心、呕吐和腹泻。佩吉的丈夫汉克和他的朋友们前往墨西哥购买新供应的啤酒,他们也病了。佩吉最终违反了保密协议,告诉汉克啤酒被污染的真相。然后她潜入阿拉莫总部,让公司高管饮用被污染的啤酒,导致大规模召回和道歉。
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The beer is contaminated with soap
In the King of the Hill episode "Beer and Loathing", Peggy becomes a customer service representative for Alamo Beer, Hank's favorite brand. She is sworn to secrecy about the reason for the beer's sudden unavailability in the area. It is eventually revealed that the absence of the beer from shelves is due to a production error that caused soap to enter the bottling line, resulting in mass vomiting and diarrhea among consumers in Mexico.
The contamination of Alamo Beer with soap is a significant plot point in the episode. Peggy, bound by a non-disclosure agreement, refuses to tell her husband Hank why the beer is making people sick. Hank, determined to get to the bottom of the issue, travels to Mexico with his friends Dale, Bill, and Boomhauer to buy cases of the beer. However, they all end up getting sick from drinking the contaminated beer, except for Bill, who was the designated driver.
Upon realizing the true cause of their illness, Hank confronts the CEO of Alamo Beer, Conrad "Skip" Meinhofer IV, but is brushed off and threatened by the company's lawyers. Peggy, outraged by the company's lack of accountability, infiltrates the Alamo headquarters and replaces the executives' beer with the tainted batch, leading to a mass recall and a contrite apology from the company.
The incident highlights the importance of beer quality and consumer safety, even in a fictional setting, and showcases the lengths to which characters like Peggy and Hank are willing to go to protect their community from harm.
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Hank boycotts Alamo Beer
Hank Hill's favourite beer is the fictional Alamo Beer, a popular, mass-market brand in the King of the Hill universe. The brand is referenced as the winner of the Munich Beer Festival of 1849, and its slogan is "From the lukewarm headwaters of the mighty Brazos River".
In the Season 6 episode "Beer and Loathing", Hank discovers that his beloved beer is causing mass vomiting and diarrhoea in Mexico due to a production error that caused soap to enter the bottling line. Understandably, Hank is upset and boycotts Alamo, visiting the company headquarters to complain and demand an apology from the CEO, Conrad Meinhofer IV. However, he is cast aside.
Hank's boycott ends when Peggy infiltrates the Alamo headquarters and gets the executives to drink the tainted beer, causing a mass recall and a contrite apology. Hank's love for Alamo Beer is restored.
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The gang travels to Mexico for beer
In the "King of the Hill" episode "Beer and Loathing", the gang travels to Mexico in search of their favourite beer, Alamo Beer, after a state-wide shortage in Texas.
Peggy Hill, who has recently been hired as a customer service representative for Alamo Beer, discovers that the beer shortage is due to a batch of tainted beer that has been pulled from Texas and is now being sold in Mexico. She is sworn to secrecy about the reason for the beer's unavailability due to a non-disclosure agreement. However, her husband Hank and his friends, Dale, Bill, and Boomhauer, find out about the beer's availability in Mexico and decide to make the trip across the border.
During their trip, Bill, the designated driver, buys a bunch of bananas. The gang returns home with the beer, and soon Hank, Boomhauer, and Dale are all sick with vomiting and diarrhoea. Bill, who ate the most bananas, does not get sick until hours later, leading the gang to initially blame the bananas for their illness.
Eventually, Peggy reveals the truth about the tainted beer, and with her help, the CEO of Alamo Beer is forced to issue a recall for the contaminated batch.
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Frequently asked questions
The characters in 'King of the Hill' are often seen drinking a fictional beer called Alamo Beer.
Yes, Alamo Beer is a real trademarked beer brand, but it is not affiliated with the show.
In one episode, the characters are unable to buy Alamo Beer, so they try to pick a substitute, but they are unsuccessful. They eventually drive to Mexico to buy a new supply of Alamo Beer.
It is estimated that Hank drinks around 2-6 beers on an average weekday and a six-pack on the weekends.