Letterkenny Beer: What's Their Brew Of Choice?

In the Canadian TV series Letterkenny, the characters are often seen drinking Puppers Premium Lager, a light golden lager with a grainy and bready aroma. Puppers is a real-life beer brand inspired by the show and produced by Mill Street Brewery in Toronto, Ontario, Canada. Previously, it was brewed by Stack Brewing and Labatt Brewing, both based in Sudbury, Ontario. Unfortunately, Puppers Beer is not available in the United States. In addition to Puppers, the Hicks and hockey players in Letterkenny frequently consume a fictional brand of Canadian whisky called Gus N' Bru, which is yet to become a reality.

Puppers Premium Lager is Letterkenny's official beer

Puppers Premium Lager is the official beer of Letterkenny, the award-winning CraveTV comedy series. Puppers was originally released by Stack Brewing in 2017 as a limited edition, and is now brewed and distributed by Mill Street Brewery in Toronto, Ontario.

Puppers is a light golden lager with a 4% ABV. It is straw-coloured, medium-bodied, with a thin white head, a floral hop aroma, and a crisp finish. It has been described as "bready" and "slightly grainy and yeasty", with "a grainy and bready-like aroma with slightly spicy hop notes".

The beer was featured on the show in brown bottles, but is now sold in cans. The can label reads:

> "People, persons, peasants, pheasants. We proudly present a palate pleasing potion for pals parched proper. Pert'near the whole population'll be pilin'up to partake promptly... so pitter-patter, partner. Who’s a good beer? Puppers. Perfect."

Puppers Premium Lager is available for purchase in Canada at the Mill Street Brewery, the LCBO, the Beer Store, and Sobey's in and around Ontario. Unfortunately, Puppers Beer is not available in the United States.

Puppers is a light, golden lager with a grainy aroma

In the Canadian TV series Letterkenny, the characters are often seen drinking Puppers Beer, a golden lager. Puppers is a light, premium lager with a 4% ABV. It is described as having a grainy aroma and a bready, slightly spicy flavour with notes of malt and hops. The beer is a perfect golden colour and has a thin white head.

Puppers Beer was first introduced in season 2 of the series and was named in season 3. It is brewed and sold by Mill Street Brewery in Toronto, Ontario, and was previously made by Stack Brewing and Labatt Brewing, both out of Sudbury, Ontario. Puppers is available for purchase in Canada at various liquor stores and breweries, including the Mill Street Brewery, LCBO stores, the Beer Store, and Sobey's.

The beer has gained popularity among fans of the show, and its limited releases have been celebrated with events and promotions. For example, fans were invited to bring their dogs for a photo portrait to be printed on a personalised Puppers can. In addition to Puppers Beer, another fictional alcohol brand from the show, Gus N' Bru whisky, was also launched in collaboration with Copperhead Distillery.

Puppers Beer is an integral part of the Letterkenny series, with the characters frequently enjoying it at the bar or during their adventures. It has become a cultural icon for fans, who can now enjoy the official beer of Letterkenny and immerse themselves in the world of the show.

The fictional whisky Gus N' Bru is the preferred liquor of the Hicks on Letterkenny

In the Canadian TV series Letterkenny, the Hicks' preferred liquor is the fictional whisky brand Gus N' Bru (or Gus N' Bruno). It was introduced in the very first episode, with Gail pouring shots for the Hicks when they come into MoDean's, then taking a swig of it herself. The bottle is displayed so that the label is clearly visible.

Gus N' Bru is a staple in the town of Letterkenny, with the Hicks and hockey players frequently seen drinking it. It is sold in different sizes and varieties, including Gus N' Bru Gold, which is served at Wayne and Katy's Christmas party. The whisky is described as having a velvety finish and is said to be sure to thrill, thump and throttle.

While the fictional whisky is a popular drink on the show, it is not available for purchase by fans. However, in May 2018, a "pup-up" shop in Toronto offered samples of Gus N' Bruno whisky, and there were plans for distribution through the LCBO, but these seem to have been scrapped.

In addition to the fictional whisky, the beer brand Puppers Premium Lager, featured on the show, has been released to the public in collaboration with Stack Brewing.

Carling Ice is the discount Canadian beer brand featured on the show

In the Canadian TV series Letterkenny, the main characters are often seen drinking beer. While the specific beer brand consumed by the characters is not always clear, one brand that has been featured on the show is Carling, specifically Carling Ice. Carling is a discount brand of Canadian beer. The variety consumed on the show can be identified by its black label.

Carling Ice is a discount beer brand owned by Carling, a British brewery founded in London, England, in 1840. The brand has a long history in Canada, with a presence in the country dating back to the early 20th century. Carling Ice is a popular variety of Carling beer, known for its smooth taste and easy drinkability. It is positioned as an affordable and accessible option for consumers, fitting the description of a "discount Canadian beer brand."

The appearance of Carling Ice on Letterkenny aligns with the show's setting and target audience. The show is set in a small rural town in Ontario, Canada, and often depicts the lives of its residents, including their drinking culture. By featuring a familiar and affordable Canadian beer brand, the show creates a sense of authenticity and relatability for its Canadian viewers.

The choice of Carling Ice as the beer brand of choice for the characters in Letterkenny adds a layer of realism to the show. It reflects the preferences and purchasing power of small-town residents, who may opt for more affordable options when it comes to their beverage choices. Additionally, the brand's Canadian origins further reinforce the show's connection to Canadian culture and identity.

Carling Ice's presence on Letterkenny has likely contributed to its popularity among viewers. Fans of the show may be inclined to try the beer brand out of curiosity or a desire to emulate their favourite characters. This phenomenon, known as the "beer effect," showcases the influence of television shows and movies on consumer behaviour, particularly in the beverage industry.

In conclusion, Carling Ice, as a discount Canadian beer brand, plays a notable role in the TV series Letterkenny. Its inclusion in the show adds authenticity to the characters' drinking habits and provides a sense of familiarity for Canadian viewers. The brand's appearance on the show also highlights the impact of product placement in shaping consumer preferences and behaviours.

Carling is a non-fictional, decent discount beer

In the Canadian TV series Letterkenny, the character's drink of choice is a fictional Canadian whisky called Gus N' Bru. However, the beer they drink is not fictional. The discount beer brand they drink is called Carling, and judging by the black label, it is specifically Carling Ice.

Carling is also available in Ireland, although the version sold there is reportedly dreadful. This may be due to differences in the product for different markets, as the Carling sold in Canada is described as having a black label, while the Irish market version may be different.

Carling is a well-known and widely available beer brand, which makes it a realistic choice for the characters in Letterkenny to drink. It is a good example of a discount beer that is still enjoyable to drink, and its availability in Canada and beyond makes it a convenient choice for the show.

In summary, Carling is a real, affordable, and decent-quality beer that is widely available, making it a fitting choice for the characters in Letterkenny to enjoy.

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