Ted Lasso's Beer Choice: A Character-Defining Drink

In the TV show *Ted Lasso*, the titular character and Coach Beard are often seen drinking beer at The Crown & Anchor, a pub that becomes Lasso's home base. The specific beers they drink are not always clear, but one brand that has been featured is Darsteiner, a lager that sponsors Jamie. In one episode, Coach Beard passes Ted a pint, and they tap their glasses on the bench they're sitting on after clinking glasses, possibly as a tribute to their long friendship. Fans of the show have also speculated about the types of beer the characters drink, with some guessing lager, Carling, Fuller's London Pride, or Neck Oil.

The Crown & Anchor pub

The Crown & Anchor is a quintessential English pub and a central location in Ted Lasso. It is where Ted, the manager of AFC Richmond, first meets the bartender, Mae, a die-hard AFC Richmond fan and a maternal figure to the pub's regulars. The pub is also frequented by a trio of friends, Baz, Jeremy, and Paul, who consider The Crown & Anchor their second home, where they play darts and watch football matches.

The pub is located in Richmond, and its exterior is adorned with lush pink potted flowers hanging over the windows, paved sidewalks, picnic tables, and a pair of classic red telephone booths. The interior is equally charming, with soft carpets, dark wooden walls, and low yellow lights, creating a warm and inviting atmosphere.

The Crown & Anchor serves as more than just a drinking establishment; it is a place of comfort, community, and egalitarianism. It is where Ted, a misfit struggling to adjust to English culture, finds acceptance and a sense of belonging. The pub is also a strategic hub for Ted and Coach Beard, where they gather the team and devise game plans.

While the specific beers consumed at The Crown & Anchor are not always clear, fans of the show have speculated about the types of beer on offer. Some suggest lager, Carling, or Fuller's London Pride, while others mention Neck Oil, a beer that can be found at The Prince's Head, the real-life pub that serves as The Crown & Anchor's filming location.

The Crown & Anchor is more than just a fictional pub; it embodies the endearing tribute to English pub culture that has captivated viewers of Ted Lasso worldwide.

Jamie's Darsteiner sponsorship

In the popular series Ted Lasso, Jamie Tartt, a star striker for AFC Richmond, signs a sponsorship deal with Darsteiner, a brand of lager. The partnership is launched at a press conference, where Jamie behaves erratically, ignoring cues from Keeley, who is trying to help him promote the beer effectively. Instead, he opts for a more eccentric approach, at one point placing a bottle on his forehead to emulate a "brewnicorn" and referring to the beer as his "brewby," treating the bottle like a baby.

The event is attended by Rebecca, who watches as Keeley's attempts to guide Jamie fall flat. It is at this moment that Rebecca offers Keeley a job in branding and promoting the other players of AFC Richmond. This momentous occasion not only marks a new chapter in Jamie's career but also presents an opportunity for Keeley to showcase her skills in a new role.

The Darsteiner sponsorship deal is a pivotal moment in the show, highlighting the importance of endorsements and brand partnerships in the world of football. It also showcases the potential pitfalls of such agreements, as Jamie's unconventional behavior during the press conference could reflect on both himself and the brand he represents.

While the specific terms of the sponsorship are not disclosed, it is likely that Jamie receives financial compensation and exclusive promotional rights to Darsteiner lager as part of the deal. This arrangement is common in professional sports, where athletes' fame and influence can be leveraged to promote products, enhancing their public image and providing additional revenue streams.

The inclusion of the Darsteiner sponsorship in Ted Lasso provides a glimpse into the business side of football, demonstrating how athletes can monetize their fame beyond their performance on the field. It also adds a layer of realism to the show, reflecting the commercial aspects that are prevalent in modern-day sports.

Neck Oil

Some fans of Ted Lasso have speculated that Neck Oil is the beer of choice for the characters in the show, specifically at The Crown & Anchor pub, also known as The Prince's Head. While it is unclear if this is the exact beer they drink, it is known to be available at the real-life pub that The Crown & Anchor is based on.

Lager

In the TV show Ted Lasso, lager is a common drink of choice for several characters. In one scene, Coach Beard walks into view carrying two pints of lager and hands one to Ted, before sitting down next to him and clinking glasses.

In the United Kingdom, the term "lager" commonly refers to pale lagers derived from the Pilsner style. Pilsner, a more heavily hopped pale lager, is often known simply as "Pils". Other types of lager include Bock, Märzen, and Schwarzbier.

The most common lagers in worldwide production are pale lagers, which typically have a mild flavour and are recommended to be served refrigerated.

Bitters

The Crown & Anchor pub, where Ted Lasso and his team frequently hang out, is a quintessential English pub. With its dark wooden walls, low yellow lights, and soft carpet, it embodies the comforting and intimate atmosphere that is characteristic of English pub culture. The pub is not only a place for drinking beer and playing darts but also serves as a home base for the team, where they strategize and bond.

In one scene, Coach Beard passes Ted a pint, and they clink glasses before tapping them on the bench they are sitting on. This tradition of tapping glasses on a surface, often a bar or a table, is believed to show respect for the establishment and is sometimes done as a toast to absent friends or loved ones.

While the specific beer brand is not confirmed, the setting and context suggest that bitters is a likely choice for the characters in Ted Lasso. This choice of beer adds to the show's tribute to English pub culture and the unique charm it brings to the series.

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