Chicago Fire's Favorite Beer: What's Their Go-To Brew?

Chicago Fire, the NBC show, follows the lives of firefighters and paramedics working at the Chicago Fire Department. The show features several instances of the characters enjoying a drink at the end of a long day, and there are signs on the set of Molly's, a bar, for Millinac beer, named after the special effects coordinator. The show also features product placement for Lagunitas IPA, and Revolution Brewing, a Chicago-based brewery, is the official craft brewery of the Chicago Fire Football Club.

Signs for Millinac beer are shown on the set of Molly's

The NBC show Chicago Fire features the lives of firefighters and paramedics working at the Chicago Fire Department. In the show, the characters frequent a bar called Molly's, where they are often seen drinking beer. Although the specific beer they drink is not always clear, there are several signs for Millinac beer on the set of Molly's. Millinac beer is named after the show's special effects coordinator. In addition to Millinac, the characters have also been seen drinking Lagunitas IPA, and Revolution, Pipeworks, and Three Floyds beers, all of which are brewed in the Chicago area.

The presence of Millinac beer signs on the set of Molly's adds to the show's authenticity and helps to immerse the viewers in the world of Chicago Fire. It is a subtle detail that enhances the overall viewing experience and showcases the attention to detail put into the show's production design. The product placement of Millinac beer, along with other Chicago-area beers, also helps to establish a sense of place and reinforce the show's setting in Chicago.

While the show features a variety of beer brands, the prominence of Millinac beer signs at Molly's suggests that it may be a preferred beverage of choice for the characters. The use of product placement in this manner can help to create a subtle association between the beer brand and the show, potentially influencing viewers' beverage choices in real life. It is a form of advertising that integrates products or brands into a show's setting or storyline, often in a more subtle and organic way than traditional commercials.

The product placement of beer on Chicago Fire is an example of how television shows can be used as a marketing tool for brands. By featuring specific products or displaying brand logos and signage, companies can increase brand exposure and create a subtle association between the product and the show's characters or themes. This type of advertising can be especially effective when the products are organically woven into the show's narrative, as it is done with the Millinac beer signs at Molly's.

Overall, the signs for Millinac beer on the set of Molly's in Chicago Fire serve multiple purposes. They contribute to the show's authenticity, enhance the viewing experience, and showcase the attention to detail in the production design. Additionally, the product placement of beer brands, including Millinac, can influence viewers' beverage choices and create a subtle association between the brand and the show. This type of advertising has become commonplace in television shows and can be an effective marketing strategy for companies looking to increase brand exposure.

Cases of Lagunitas IPA are consumed by the cast

The cast of Chicago Fire consumes cases of Lagunitas IPA, as evidenced by the product placement on the show. In one instance, viewers noticed the cast carrying around cases of the beer. In another instance, the closing scene showed a character using an iPhone and drinking Lagunitas IPA. This blatant product placement has been noted by viewers, who also spotted signs for Millinac beer, named after the special effects coordinator, on the set of Molly's.

Lagunitas IPA is not the only craft beer that has been featured on Chicago Fire. Revolution and Three Floyds beers have also made appearances on the show. However, Lagunitas IPA seems to be a consistent choice, with cases being consumed by the cast on multiple occasions.

While some viewers may find the product placement distracting, others appreciate the inclusion of Chicago-area beers, as it adds a sense of authenticity to the show. Lagunitas IPA is a popular craft beer choice in the region, and its appearance on Chicago Fire can be seen as a nod to the city's rich brewing history.

The consumption of Lagunitas IPA by the cast of Chicago Fire is a reflection of the show's attention to detail and commitment to showcasing local brands. It also adds a layer of realism to the scenes set in Molly's, as it is a beer that patrons of the bar might realistically choose to order.

The partnership between Lagunitas IPA and Chicago Fire is a win-win for both parties. The show benefits from the authenticity and local flavour that the beer provides, while the brewery gains exposure to a wide audience and strengthens its association with the city of Chicago.

Revolution Brewing is the official craft brewery of Chicago Fire FC

The beer's recipe was developed with the question, "What kind of beer do we want to drink while watching a match?" in mind. It is an American Pale Ale, a lower-ABV cousin of the India Pale Ale, with a refreshing, thirst-quenching finish. Brewmaster Jim Cibak brought new-school El Dorado, Citra, Nelson Sauvin, and Cryo Mosaic hops to the classic style, along with hazy IPA yeast, resulting in a beer with tropical citrus notes and a soft, smooth palate.

The can design showcases the fans and supporter culture, with a focus on the club's biggest fans, known for their flag-waving, drum-beating, and chant-screaming presence. Revolution Brewing wanted to highlight the loyal supporters who have been a constant for the team, even as players come and go, stadiums change, and kits evolve. Hazy Pitch joins Fist City and Rev Pils in Revolution Brewing's City Series lineup of year-round beers exclusive to the Chicago area.

Revolution Brewing is the largest independently owned brewery in Illinois, and their success is partly due to their popular Anti-Hero India Pale Ale. This ale has a crisp West Coast style, balancing fruity, heavy citrus, and pine notes with a touch of caramel and toffee sweetness. The comic book-themed names and graphics on their beers have inspired the creation of Revolution Brewing's own comic book universe, featuring a character named "Galaxy-Hero," who has been present at the Chicago Comics and Entertainment Expo since 2016.

Chicago Fire FC's official beer is Hazy Pitch by Revolution Brewing

Chicago Fire FC has a lot to celebrate. Not only did the team win the MLS Cup and U.S. Open Cup in their debut season in 1997, but they also have their own official beer: Hazy Pitch by Revolution Brewing.

Revolution Brewing is the official craft brewery of Chicago Fire FC. The Chicago-based brewery created Hazy Pitch, a hazy pale ale, to mark its partnership with the Major League Soccer club. The beer is a year-round offering that features the team's crest and colors.

Hazy Pitch is a refreshing and tropical beer with a striking finish. It's easy to drink, with a soft and smooth palate, but also nuanced enough to be enjoyed outside of matchday. The beer has tropical citrus notes and is crafted with El Dorado, Citra, Nelson Sauvin, and Cryo Mosaic hops, along with the same Hazy IPA yeast used in Revolution Brewing's double dry-hopped IPAs.

The name "Hazy Pitch" is a clever combination of soccer terminology and brewing terminology. The "pitch" refers to the field where soccer is played, while "hazy" describes the beer's appearance and also calls back to one of the most famous goals in Chicago Fire history. The beer's design showcases the fans and supporter culture, with a focus on the flag-waving, drum-beating, chant-screaming presence of the club's biggest fans.

In addition to Hazy Pitch, Revolution Brewing also offers Fist City and Rev Pils in their City Series lineup of year-round beers exclusive to the Chicago area. The brewery is known for its comic book-themed beer names and graphics, as well as its success as the largest independently owned brewery in Illinois.

Chicago Fire also serves Coors Light

Chicago Fire, the NBC show, follows the lives of firefighters and paramedics working at the Chicago Fire Department. While the show features a variety of beers, one notable brand that has been spotted on screen is Lagunitas IPA. In addition to this, signs for Millinac beer, named after the special effects coordinator, can be spotted on the set of Molly's.

Coors Light is often the drink of choice for the characters after a long day of fighting fires and saving lives. It provides a well-deserved moment of relaxation and camaraderie. The beer's easy-drinking nature makes it a perfect choice for winding down and toasting to another successful day at the firehouse.

In addition to Coors Light, Chicago Fire offers a rotating selection of craft beers, ensuring there is something for every taste. This includes a range of local Chicago brews, such as Revolution Brewing's Anti-Hero India Pale Ale and Goose Island Beer Co.'s Bourbon County Stout. The show also features some prominent product placement, showcasing popular beer brands such as Lagunitas IPA and Revolution Brewing.

The partnership between Revolution Brewing and Chicago Fire FC further emphasizes the importance of craft beer to the show and its audience. Revolution Brewing created Hazy Pitch, a year-round Hazy Pale Ale featuring the team's crest and colors. This official craft beer of Chicago Fire FC combines the passions of soccer fans and brewers, offering a refreshing and tropical drinking experience.

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