Ash Williams' Favorite Beer: A Fan's Guide To Drinking Like Him

Ash Williams, the ageing lothario and star of the Evil Dead franchise, is known for his love of beer. In the Ash vs Evil Dead series, Williams is frequently seen drinking Shemp's Beer, an American beer brewing company owned by the Shemp family since 1937. The beer was introduced in the second season of the show and has since appeared in other expanded media. Williams' affinity for the beer is highlighted in the show's social media strategy for #InternationalBeerDay, where he is portrayed indulging in one of his favourite activities—drinking lots of Shemp's Beer.

Ash Williams' favourite beer is Shemp's Beer

Shemp's Beer was introduced in the second season of the television show Ash vs Evil Dead, but it has also appeared in other Evil Dead expanded media. In the show, Ash's home in Elk Grove and the floor of his Oldsmobile are frequently strewn with empty and full cans of Shemp's Beer.

The idea to include Shemp's Beer in Ash vs Evil Dead came from Bruce Campbell, who named it after his favourite member of The Three Stooges, Samuel "Shemp" Howard. Campbell had previously paid tribute to Howard in his 2008 film My Name Is Bruce, which featured a whisky bottle labelled "Shemp's Olde Time Bourbon Whiskey".

Shemp's Beer is also referenced in the Evil Dead: The Game, a PvPvE asymmetrical horror game based on the Evil Dead franchise. In the game, Shemp's Beer is referred to as "Shemp soda," likely due to restrictions on depicting alcohol use in video games.

Shemp's Beer is an American beer brewing company owned by the Shemp family

Shemp's Beer (often shortened to just "Shemp's") is an American beer brewing company owned and operated by the Shemp family since 1937. The company was founded in Michigan by Martin Shemp, who brewed his first batch in an old shed. The company's slogan is "America's Finest Premium Beer".

Shemp's Beer is a favourite of Ash Williams, the protagonist of the Evil Dead franchise. Empty and full cans of Shemp's can often be seen in areas Ash frequently spends time in, such as his home in Elk Grove and his Oldsmobile. Shemp's Beer was introduced in the second season of the television show Ash vs Evil Dead and has since appeared in other Evil Dead expanded media, including the Army of Darkness comic series and the Evil Dead video game.

The idea for Shemp's Beer in Ash vs Evil Dead came from Bruce Campbell, the actor who plays Ash Williams. The name was a direct homage to Campbell's favourite member of The Three Stooges: Samuel "Shemp" Howard. Campbell had previously named another beverage after Howard in his 2008 film My Name Is Bruce, in which a whisky bottle could be seen with the label "Shemp's Olde Time Bourbon Whiskey".

In the Evil Dead video game, Shemp's Beer was changed to Shemp's Soda, likely to avoid controversy surrounding the positive portrayal of alcohol use.

Shemp's Beer was created for the TV show Ash vs Evil Dead

Shemp's Beer, commonly shortened to just "Shemp's", is an American beer brand that was created for the TV show *Ash vs Evil Dead*. It is a favourite of the show's main character, Ash Williams, who has been known to indulge in drinking lots of Shemp's Beer. The beer brand first appeared in the show's second season but has since appeared in other *Evil Dead* expanded media.

Shemp's Beer is depicted as an American beer brewing company owned and operated by the Shemp family since 1937. According to the brief history printed on every can of their beer, the company was founded in 1937 by Martin Shemp, who made his first batch in an old shed somewhere in Michigan. The idea for Shemp's beer in *Ash vs Evil Dead* came from Bruce Campbell, where the name was a direct homage to Campbell's favourite member of The Three Stooges: Samuel "Shemp" Howard.

To promote the second season of *Ash vs Evil Dead*, a series of non-canon "in-universe" commercials were created, featuring several characters from the series advertising the fictional beer. On Twitter, the Starz marketing team also debuted a series of original #InternationalBeerDay commercials featuring Shemp's, "the official beer of bad decisions".

The beer was inspired by Bruce Campbell's favourite member of The Three Stooges

In the Ash vs Evil Dead series, Ash Williams is rarely seen without a can of Shemp's Beer in his hand. The fictional beer brand was inspired by Bruce Campbell's favourite member of The Three Stooges, Samuel "Shemp" Howard.

In fact, Campbell had previously named a beverage after Howard in his 2008 film My Name is Bruce, where a whisky bottle could be seen labelled "Shemp's Olde Time Bourbon Whiskey". Shemp's Beer first appeared in the second season of Ash vs Evil Dead, but has since appeared in other Evil Dead expanded media, including the Army of Darkness: Halloween Special one-shot comic.

A series of non-canon "in-universe" commercials were created to promote the second season of Ash vs Evil Dead, featuring several characters from the series advertising the fictional beer. The idea for Shemp's Beer came from Campbell himself, paying homage to his favourite member of the comedy trio.

Shemp's Beer is described as "America's Finest Premium Beer" and is owned and operated by the Shemp family, who brewed the first batch in an old shed in Michigan in 1937.

Shemp's Beer is the official beer of bad decisions

The beer, owned and operated by the Shemp family since 1937, first appeared in the second season of the Ash vs Evil Dead television show. It has since made its way into other Evil Dead expanded media. According to the history on the can, Martin Shemp founded the company and brewed his first batch in an old shed in Michigan.

Ash Williams could often be seen with full and empty cans of Shemp's Beer, whether at his home in Elk Grove or in his Oldsmobile. The beer also made an appearance when Ash was driving to confront Ruby for the final time.

To promote the second season of Ash vs Evil Dead, a series of non-canon "in-universe" commercials were created, featuring characters from the series advertising the fictional beer.

The idea for Shemp's Beer came from Bruce Campbell, who named it after his favourite member of The Three Stooges, Samuel "Shemp" Howard. Campbell also named a whisky after Howard in his 2008 film My Name Is Bruce.

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