Twilight's Beer: What Brand Does Charlie Drink?

In the movie Twilight, Charlie Swan, the protagonist's father, drinks Rainier Beer, which he refers to as Vitamin R. There are several scenes in the movie that show Charlie drinking the beer, including one where Bella offers him another beer, calling it one of his favourites.

Charlie Swan's beer of choice in Twilight is Rainier Beer

In the movie Twilight, Charlie Swan's beer of choice is Rainier Beer, also known as "Vitamin R" to locals. In the film, there are at least three scenes depicting Charlie's affinity for the beer. In one scene, he is shown getting back from the store with two 6-packs of Rainier "tall boys," and in another, he is seen drinking a can of Rainier Beer while listening to Bella talk. There is even a moment where Bella offers her dad another one of his "favourites," referring to the beer.

Rainier Beer is a Northwest-born and brewed beer. The Stroh Brewing Company has been serving the Georgetown area of Seattle for over a century. After prohibition ended, the owners installed a giant, red "R" neon sign, which later became a local landmark. The brand rose to popularity in the '80s, producing quirky and well-loved advertisements. Rainier Beer was sold to the Pabst Brewing Company in 1999, and the famous "R" sign was taken down.

The inclusion of Rainier Beer in Twilight is an example of product placement. Pabst Brewing Co. likely gave Summit Entertainment permission to use the beer in the film and may have agreed on financial arrangements. The use of a locally-brewed and nationally recognised beer from the Northwest region aligns with the setting of the film.

He refers to it as Vitamin R

In the movie Twilight, Charlie Swan, the protagonist's dad, has a drink of choice: Rainier Beer, which he refers to as "Vitamin R".

Rainier Beer is a Northwest-born and brewed beer. The Stroh Brewing Company has been serving the Georgetown area of Seattle for over a century. After the end of prohibition, the brewery installed a giant, red "R" neon sign that later became a local landmark. In the 1980s, at the height of Rainier Beer's popularity, the brand produced some of the region's most quirky and well-loved advertising. The brewery became the fourth largest in the world. However, in 1999, Rainier Beer was sold to Pabst Brewing Company and the famous "R" sign was taken down.

In the movie, there are at least three scenes that show Charlie's affinity for the beer. In one scene, he is shown getting back from the store with two 6-packs of Rainier "tall boys". In another, he is seen drinking a can of Rainier Beer while listening to Bella talk. There is even a scene where Bella offers her dad another beer, saying something like, "Here dad, have another one of your favorites".

Pabst Brewing Co. owns Rainier Beer

The Pabst Brewing Company is an American company that was founded in 1844 by Jacob Best. By 1889, the company was named after Frederick Pabst. The company is headquartered in San Antonio, Texas, and outsources the brewing of over two dozen brands of beer and malt liquor. These include its flagship Pabst Blue Ribbon, as well as brands from defunct breweries.

In the late 1990s, Rainier Brewing Company, which was originally established in Seattle, Washington, in 1884, was sold to Pabst. Rainier Beer, which remains popular in the Pacific Northwest, is now brewed by Pabst in Irwindale, California. Rainier's Seattle brewery was closed by Pabst in 1999 and sold, but the beer continues to be sold by Pabst.

Rainier Beer was featured in the 2008 film Twilight, where the character Charlie Swan, the protagonist's father, referred to the beer as "Vitamin R". The beer was shown in several scenes, including one where Charlie's daughter offers him another beer, saying, "Here dad, have another one of your favourites".

Pabst Brewing Co. has not invested in advertising for over 20 years, and Rainier Beer is hard to find in stores and restaurants these days. However, the use of Rainier Beer in Twilight may be considered an example of guerrilla PR, honouring the Northwest region by using a locally-brewed beer as a prop.

Rainier Beer is hard to find in stores and restaurants these days

In the movie Twilight, Charlie Swan, the father of protagonist Bella, drinks Rainier Beer, which he refers to as "Vitamin R". In one scene, Bella even offers her father another "of his favourites", in reference to the beer.

Rainier Beer is a Northwest-born beer, brewed in Seattle, Washington. The Stroh Brewing Company, which produced Rainier Beer, slaked local thirsts in the Georgetown area of Seattle for over a century. After the end of prohibition, the owners of the brewery installed a giant, red "R" neon sign, visible from I-5, that later became a local landmark. In the 1980s, the height of Rainier Beer's popularity, the brand produced some of the region's quirkiest and popular advertising. The brewery became the fourth largest in the world. However, in 1999, Rainier Beer was sold to Pabst Brewing Company and soon after the famous "R" sign was taken down.

Today, it is hard to find Rainier Beer in stores and restaurants. Many establishments no longer stock it. Rainier Beer was featured in Twilight as an example of local product placement, honouring the Northwest region where the film was set. However, it is unclear whether Pabst Brewing Co. intended to revamp the brand name of Rainier Beer or simply use it as a prop.

The inclusion of Rainier Beer in Twilight may have been an example of "guerrilla PR" by Pabst Brewing Co. or director Catherine Hardwicke. While the company had not invested in advertising in over 20 years, the product placement in the film may have been an attempt to boost sales or raise brand awareness. However, it is worth noting that Rainier Beer was not incorporated into the Twilight books, written by Stephenie Meyer.

Rainier Beer is a Northwest-born and brewed beer

In the movie Twilight, Charlie Swan, the father of protagonist Bella, drinks Rainier Beer, which he refers to as "Vitamin R". Stroh Brewing Company has been brewing this beer in the Northwest, specifically in the Georgetown area of Seattle, for over a century. Rainier Beer is deeply rooted in the Northwest region, where it has been slaking local thirsts since the end of prohibition. The brewery's giant, red "R" neon sign, visible from I-5, became a local landmark.

The 1980s marked the peak of Rainier Beer's popularity, with the brand producing some of the region's most creative and well-loved advertising campaigns. During this time, Rainier Beer rose to become the fourth-largest brewery in the world. However, in 1999, Rainier Beer was sold to Pabst Brewing Company, and the iconic "R" sign was taken down.

Despite its long history and local recognition, Rainier Beer can be challenging to find these days. Many stores and restaurants no longer stock it, and it is even harder to come by outside of the Northwest region. Nonetheless, its inclusion in the Twilight film series, set in the Northwest, is a testament to its enduring legacy and cultural significance in that part of the country.

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