Hank Hill's Beer Of Choice: A Texas Brew

Hank Hill, the protagonist of the animated series *King of the Hill*, is known for drinking Alamo Beer, a fictitious brand within the show's universe. In the episode Beer and Loathing, Hank and his friends discover a shortage of Alamo Beer in their local supermarket, prompting them to travel to Mexico in search of a new supply. However, they unknowingly purchase contaminated beer, which leads to illness. Despite this incident, Alamo Beer remains Hank's preferred beer brand throughout the series.

Hank Hill's favourite beer is Alamo Beer

Alamo Beer is considered the favourite beer of the series' subject, Hank Hill, and is the beer that most of the characters are seen drinking. The brand is referenced as the winner of the Munich Beer Festival of 1849, and its slogan is "From the lukewarm headwaters of the mighty Brazos River". The name of the beer is a direct reference to The Alamo Mission defended during The Battle of The Alamo, which is also depicted in the series.

In the Season 6 Episode, "Beer and Loathing", Hank and his friends discover a shortage of Alamo Beer in their local supermarket. They learn that the shortage is due to a production error that caused soap to enter the bottling line, leading to mass vomiting and diarrhoea in Mexico. Despite this, Hank remains loyal to the brand, even boycotting it briefly before ultimately returning to it.

The King of the Hill Wiki page for Alamo Beer mentions that Hank Hill references the CEO/owner of the company as Conrad "Skip" Meinhofer IV, likely a reference to the CEO of Anheuser Busch at the time, August A Busch III.

Alamo Beer is used throughout the series to represent a major beer brand and is depicted as a popular beer and market leader. It is also shown to be a sponsor of various events, such as a football game in New Orleans.

In addition to Alamo Beer, other beer brands mentioned in the series include Hi Brau, an imported beer, and Mega Lo Mart, which is also used to represent a major beer brand.

The brand is fictional, but there is a real-life trademarked beer with the same name

In the animated series *King of the Hill*, Hank Hill's favourite beer is a fictional brand called Alamo Beer. The brand is referenced as the winner of the Munich Beer Festival of 1849, and its slogan is "From the lukewarm headwaters of the mighty Brazos River".

Despite being a fictional brand, there is a real-life trademarked beer with the same name, filed in 1994. The real-life brand is completely unaffiliated with the show, but it does have a brewery in San Antonio, Texas.

In the show, Hank and his friends are loyal to the Alamo brand, and in one episode, they even travel to Mexico to buy a new supply when they can't find it in their local supermarket. However, this batch is contaminated with soap, causing mass vomiting and diarrhoea. Hank boycotts the brand temporarily but returns to it after the executives are forced to issue a recall and an apology.

The in-universe beer is a reference to Lone Star Beer and Budweiser

In the fictional universe of King of the Hill, the character Hank Hill's favourite beer is Alamo Beer. This is a fictional beer brand, with no affiliation to the real-life beer brand of the same name. However, the in-universe beer is a reference to Lone Star Beer and Budweiser, both Adolphus Busch beers.

The fictional Alamo Beer is a popular beer and market leader in the show, and its brand is used to represent a major beer brand. Hank and his friends are loyal drinkers of Alamo Beer, and in one episode, they travel across the border to Mexico to get ahold of some.

The similarities between the fictional Alamo Beer and Lone Star Beer are evident in the brand names, as the "Alamo" name is a direct reference to The Alamo Mission defended during The Battle of The Alamo, which is also depicted in the series. This is similar to how Lone Star Beer takes its name from the "Lone Star State", the nickname of Texas, where King of the Hill is set.

Additionally, the fictional beer's slogan, referenced by Hank Hill as "From the lukewarm headwaters of the mighty Brazos River", evokes a sense of Texas pride and heritage, which is also a key element of Lone Star Beer's branding and marketing.

The connection between the fictional Alamo Beer and Budweiser, another popular American beer, is also notable. In the episode "Beer and Loathing", Hank references the CEO/owner of the fictional Alamo Beer company as Conrad "Skip" Meinhofer IV. This is likely a reference to August A. Busch III, the CEO of Anheuser-Busch at the time, the company that produces Budweiser.

The fictional Alamo Beer's depiction as a popular, widely consumed beer, its Texas connections, and the references to its CEO all point to it being inspired by and a parody of both Lone Star Beer and Budweiser.

In one episode, Hank boycotts Alamo Beer after it makes him sick

In the "King of the Hill" universe, Hank Hill's favourite beer is the fictitious brand Alamo Beer. However, in one episode, "Beer and Loathing", Hank boycotts Alamo Beer after it makes him sick.

In the episode, there is a state-wide shortage of Alamo Beer in Texas. Peggy Hill lands a job as a customer service agent at Alamo Beer after calling the company to enquire about the shortage and being told that she speaks Spanish extremely well. During her customer service calls, Peggy receives frequent complaints from customers experiencing nausea, vomiting, and diarrhoea. Peggy eventually discovers that the beer is contaminated with soap from the brewing process, which is the reason for the Texas sales drought.

Despite promising his wife he wouldn't, Hank reveals to his friends that the beer is available in Mexico, and they travel across the border to buy some. After drinking the beer, Hank and his friends become sick. Initially, Hank believes that some bananas they bought in Mexico were the cause of his illness, but he eventually realises it was the beer.

Hank pressures Peggy to tell him what she knows, and she reveals that the beer is tainted. When Hank confronts the CEO of Alamo Beer, he is threatened with legal action for attempting to defame the company. Peggy infiltrates the Alamo headquarters and replaces the executives' beer with the contaminated batch, causing a mass recall and apology.

Hank and the gang travel to Mexico to buy a new supply of Alamo Beer

Hank Hill's favourite beer is the fictional Alamo Beer, a popular beer and market leader in the King of the Hill universe. The brand is a direct reference to The Alamo Mission defended during The Battle of The Alamo. Its slogan is "From the lukewarm headwaters of the mighty Brazos River".

In the episode "Beer and Loathing", Hank and the gang—Dale, Bill, and Boomhauer—discover that there is no stock of Alamo in their local supermarket. After Peggy calls the Spanish-speaking customer services line, she lands a job as a bilingual customer service agent and learns that the shortage is due to a production error that has caused soap to enter the bottling line, contaminating the beer and causing mass vomiting and diarrhoea in Mexico.

When Peggy refuses to tell Hank the reason for the shortage, he travels with Dale, Bill, and Boomhauer to Mexico to buy a new supply of Alamo Beer. Bill is selected as the designated driver for the gang. They make it back home, where Hank, Boomhauer, and Dale all rush home and get sick from drinking the contaminated beer. Bill, who ate a lot of bananas on the trip, does not get sick until hours after they arrive home.

Hank eventually convinces Peggy to tell him what she knows, and she reveals that the beer is tainted. Peggy storms into her supervisor's office, angry that there is still no recall. The supervisor claims that Mexican Law could hold the distributors liable for selling contaminated beer, closing stores, and causing families to have less access to food. However, Peggy realises that the company does not want to get into legal trouble with the Mexican authorities.

Hank confronts the CEO of Alamo Beer, Conrad "Skip" Meinhofer IV, who meets him with a threat from his lawyers for attempting to defame the company with his "lies". Peggy infiltrates the Alamo headquarters and gets the executives of the company to drink the tainted beer, causing a mass recall and a contrite apology to be issued.

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