Johnny's Cobra Kai Beer Of Choice: A Fan's Guide

In the Netflix series Cobra Kai, Johnny Lawrence, played by William Zabka, is almost always drinking Coors Banquet Beer. In fact, it's his favourite drink. The prominent placement of the beer in the series has led to a boost in sales for the brand, with volume sales up more than 5% and dollar sales up 6.6% according to IRI store data. Coors Banquet has been organically and prominently featured in Cobra Kai, with the brand confirming that there is no formal relationship with the show.

Johnny Lawrence's character drinks Coors Banquet Beer in Cobra Kai

Johnny Lawrence, played by William Zabka, is a fan of Coors Banquet Beer in Cobra Kai. In almost every episode, his character is seen drinking the beer, whether it be from a can or a bottle. It is his drink of choice, and he sticks to it even when drinking with his former enemy, Daniel LaRusso, who opts for a martini.

The choice of beer for the character is fitting, given its prominence in some '80s action movies, which were likely to be favourites of Johnny's. The beer was first brewed in Colorado in 1873 and has a cult following. Its appearance in Cobra Kai has brought it to a new generation of viewers.

The prominent placement of the beer in the show has also had a real-world impact, with sales of Coors Banquet Beer increasing. However, despite his character's affinity for the beer, Zabka himself has not actually tried it, as the beer on set is actually water or iced tea.

The beer brand even launched a promotion called "Seek The Banquets", where viewers could win a year's supply of Coors Banquet Beer by counting the number of times it appeared in season four.

Coors Banquet Beer sales increased due to Cobra Kai

Coors Banquet Beer has seen a significant boost in sales, and it's all thanks to its prominent role in the hit Netflix series Cobra Kai. The beer has become almost synonymous with the character of Johnny Lawrence, played by William Zabka, who is rarely seen on-screen without his trusty can or bottle of Coors Banquet.

The series, which follows the characters from the classic '80s film The Karate Kid thirty years later, has been a massive success for Netflix. With over 41 million households tuning into season three, the show has provided an unexpected but welcome marketing opportunity for Coors Banquet. According to IRI store data, volume sales of Coors Banquet are up more than 5%, and dollar sales have increased by 6.6%.

Nigel Jones, the marketing manager for the brand, expressed his excitement at the positive and organic momentum behind the sales increase. The timing of the sales bump coincides with the release of Cobra Kai season three on Netflix, with Jones acknowledging the brand placement as one of the more surprising yet amazing things about the show. While there is no official tie-in between Molson Coors and Netflix, the brand has certainly benefited from its recurring role in the series.

The beer's exposure on Cobra Kai has brought it to a whole new generation of drinkers. Stephanie Clanfield, marketing manager for Coors Banquet, noted that the brand has been organically and prominently featured in the show since its debut in 2018. The writers' decision to make Coors Banquet Johnny Lawrence's favorite beer has resulted in a recurring role for the beer, with fans eagerly counting the number of appearances it makes in each season.

The prominent placement of Coors Banquet in Cobra Kai has not gone unnoticed by viewers, with some even speculating about a potential sponsorship deal. However, both Zabka and the show's writers have confirmed that the brand's inclusion is not a paid product placement but rather a natural fit for the character. The beer's association with the show and its characters has created a unique connection with fans, leading to increased sales and a renewed interest in the brand.

Coors Banquet Beer is featured in almost every Cobra Kai episode

The prominent placement of the beer in the series has led to increased sales and Google searches for the product. According to marketing manager for the brand, Nigel Jones, "It's been really exciting to see a lot of the positive and organic momentum on Banquet this year". Jones also mentions that the brand placement in the show was completely organic and that they "never really knew how it ended up on the show".

The beer's exposure on Cobra Kai is introducing it to a whole new generation, with Jones adding that "Coors Banquet is going to continue to be a bigger part of culture. And in many ways, that’s happening organically". The brand has also capitalised on its role in the series by launching a promotion called "Seek The Banquets", where viewers are invited to count the number of times the beer makes an appearance in season four for the chance to win a year's supply of Coors Banquet.

While the beer's appearance in the series may seem like a product placement deal, it is, in fact, organic. Stephanie Clanfield, marketing manager for Coors Banquet, confirms this, stating that "the brand does not have a formal relationship with the show. But we love that the writers are fans of the brand". Clanfield also points out that the brand has received increased exposure due to its role in the series, with over 41 million viewers for season three, resulting in more than 170 million impressions among viewers 21 and over.

Coors Banquet Beer is an 1873 brew from Colorado

In the Netflix series Cobra Kai, Johnny Lawrence, played by William Zabka, is almost always drinking Coors Banquet Beer. In fact, it's his absolute favourite beverage. In pretty much every single episode, Johnny hits the Coors Banquet Beer pretty hard. He drinks it from cans, and he drinks it from bottles. He drinks it at work, he drinks it out in the world, and he drinks it when he's out to dinner on a date. He drinks it everywhere.

The brand's appearance in Cobra Kai is organic and not the result of a product placement deal. However, it has undoubtedly had an impact, with sales of Coors Banquet Beer experiencing a boost. This is likely due to the beer's prominent role in the life of the fictional California sensei, as well as the show's huge popularity. More than 41 million households tuned into season three when it debuted in January, and Coors Banquet volume sales are up more than 5%.

The beer's exposure on Cobra Kai is bringing it to a whole new generation, and it's safe to say that Coors Banquet Beer is now firmly on the cultural map.

Coors is not a sponsor of Cobra Kai

While Johnny Lawrence, played by William Zabka, is often seen drinking Coors Banquet Beer in Cobra Kai, the brand is not a sponsor of the show.

In fact, the inclusion of the beer brand in the series is entirely organic. Nigel Jones, the marketing manager for the brand, said that they “never really knew how it ended up on the show." Despite this, the brand has certainly benefited from its prominent placement in the series. Cobra Kai's third season attracted over 41 million viewers, and Coors Banquet volume sales are up by more than 5%, with dollar sales up by 6.6%.

Stephanie Clanfield, marketing manager for Coors Banquet, also acknowledged the brand's organic and prominent inclusion in the series, stating that they "love that the writers are fans of the brand." She also highlighted the increased Google searches and sales during the premiere week of season four, further emphasizing the positive impact of the brand's appearance in Cobra Kai.

The organic nature of the brand's inclusion in the series is further supported by Zabka himself, who joked that he "should be getting paid by Coors for all of this." He also mentioned that the choice of beer for his character is an "avant-garde, off-the-grid" one, fitting the character's personality and backstory.

While Coors Banquet Beer is not an official sponsor of Cobra Kai, its frequent appearance in the series has undoubtedly created a strong association between the two, with the brand capitalizing on this through promotions and contests that engage fans of the show.

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