Thor's Beer Choice In Avengers: What's His Favorite Brew?

In Avengers: Endgame, Thor is seen drinking two types of beer: Tropicalia IPA and Athena Berliner Weisse. These are both craft beers from the Georgia-based brewery, Creature Comforts. The inclusion of these beers in the film is a result of the production crew's fondness for the local brews, with the directors, Joe and Anthony Russo, also becoming fans of the Tropicalia IPA. The beers feature in significant moments for Thor's character, with Rocket Raccoon using the promise of beer to convince Thor to return to the Avengers HQ.

Thor's beer of choice in Avengers: Endgame is from the Creature Comforts Brewing Co

In Avengers: Endgame, Thor is seen drinking two different craft beers from the Creature Comforts Brewing Co. based in Athens, Georgia. The first is the Athena Berliner-Style Weisse beer, which he drinks from a can at the Avengers' headquarters. The second is the Tropicalia IPA, which Thor drinks after Rocket Raccoon tempts him back to the Avengers HQ by promising him beer.

The inclusion of these craft beers in the film was the result of a grassroots movement among the production crew, many of whom were based in Georgia and had become fans of the local brew. The popularity of the Tropicalia IPA, in particular, reached the directors, Joe and Anthony Russo, who decided to put a nod to the Georgia brewery in the film. The Marvel team reached out to Creature Comforts, requesting beers and a t-shirt, which eventually made their way into the film.

The appearance of these craft beers in a blockbuster film was a significant moment for the craft beer community, who saw it as a win for small, independent breweries. Creature Comforts CEO, Chris Herron, expressed his gratitude that Marvel chose to feature a craft beer and a Georgia beer in the movie. He also noted that it was a surreal experience to see Thor, the God of Thunder, drinking one of their beers on the big screen.

The beers from Creature Comforts Brewing Co. were not the only drinks that Thor enjoyed in the film. He was also seen drinking a bottle of Innis & Gunn.

The two craft beers Thor drinks are Athena and Tropicalia

In Marvel's "Avengers: Endgame", Thor, the God of Thunder, is seen enjoying two types of craft beer: Athena and Tropicalia. Both beers are from Creature Comforts, a small Georgia craft brewery located in Athens, Georgia.

Athena, a Berliner-Style Weisse beer, is the first beer spotted in the movie. In the film's early scenes, Thor can be seen drinking Athena at a table in the Avengers' headquarters. This moment was teased in the trailer for the film, much to the delight of fans.

The second beer, Tropicalia, an IPA, makes an appearance later in the film. After Thor kills Thanos, he realizes that nothing can be done to bring back the people they lost. The story then jumps ahead five years, and we see that Thor has been wallowing in his failure, spending his days drinking beer, eating junk food, and playing video games. It is at this point that Rocket Raccoon tries to motivate Thor by offering him beer. Thor asks, "What kind of beer?" and the next time we see him, he is drinking a can of Tropicalia.

The inclusion of these craft beers in the movie was not a coincidence. With Marvel having production studios in Atlanta, some of the crew members took a liking to the local brews from Creature Comforts, especially the Tropicalia IPA, which had gained a cult-like status among Georgia beer lovers. The directors, Joe and Anthony Russo, were fascinated by the production team's enthusiasm for the beer and decided to include it in the film.

The appearance of Creature Comforts beers in "Avengers: Endgame" was a big win for the small, independent brewery and for craft beer enthusiasts everywhere. Chris Herron, the CEO of Creature Comforts, expressed his gratitude, saying, "We are extremely grateful they chose a craft beer – a Georgia beer – to appear in the movie."

Marvel chose to feature craft beer in Avengers: Endgame

Marvel's decision to feature craft beer in Avengers: Endgame was a significant moment for the craft beer community and a clever marketing strategy. The craft beers featured in the film were Athena, a Berliner-Style Weisse beer, and Tropicalia, an IPA, both from Creature Comforts Brewing Co., a small, independently-owned Georgia craft brewery.

The choice to showcase craft beer in the movie was not a coincidence. Marvel and its parent company, Disney, strategically placed these beers in the hands of the superheroes, recognising the power of product placement and the value of supporting independent businesses. The inclusion of Creature Comforts' beers in the film was the result of a perfect storm of factors. Firstly, Georgia has become a popular filming location, known as the "Hollywood of the South," with Marvel having production studios in Atlanta. This proximity allowed members of the Avengers production team to discover and fall in love with the local brews from Creature Comforts, located in Athens, Georgia. The beers, particularly Tropicalia, gained a cult-like status among the crew, with production assistants eagerly awaiting deliveries and even chasing down trucks to get their hands on the coveted IPA.

This enthusiasm for the beer eventually caught the attention of the film's directors, Joe and Anthony Russo, who were fascinated by the crew's fervent fandom for a beer from an independent brewery. Recognising the power of this passion, similar to the dedicated fandom Marvel creates around its films, the directors decided to include the beers in the film. This decision was a deliberate choice to support a local, independent business rather than selling the placement to a larger corporation.

The inclusion of Creature Comforts' beers in Avengers: Endgame was a win for the craft beer community and a testament to the hard work of thousands of people in the industry. It showcased the power of craft beer enthusiasts and their ability to influence popular culture. The moment when Thor, played by Chris Hemsworth, asks about the type of beer available and is rewarded with a can of Tropicalia, was a memorable one for craft beer fans. It was a nod to the dedication and passion of the craft beer community and a celebration of their progress in gaining recognition for their beloved beverage.

The impact of this product placement extended beyond the film itself. Creature Comforts CEO, Chris Herron, described the excitement of seeing the beers in the movie and the positive reaction from fans in Athens and the craft beer community nationwide. The brewery also benefited from increased exposure, with fans eager to try the beers featured in the film, creating a lasting impact on the small business.

Thor is seen drinking beer in other Marvel films

Thor's love for beer is well-known and well-documented in the Marvel Cinematic Universe. In "Avengers: Endgame", Thor is seen drinking two different craft beers from Georgia's Creature Comforts brewery. The first is the Athena Berliner-Style Weisse beer, and the second is the Tropicalia IPA, which has achieved cult-like status.

Thor's drinking habits are not limited to "Avengers: Endgame", however. In "Thor: The Dark World", he is seen enjoying a celebratory ale with his best friends, the Warriors Three. And in "Thor: Ragnarok", he sips from a massive magical beer mug with Doctor Strange.

Thor's appreciation for beer continues in "Avengers: Infinity War" and "Endgame", both of which were filmed in Atlanta. Some of the crew members took a liking to the local brews from Creature Comforts, and this fondness eventually reached the directors, Joe and Anthony Russo. The directors were fascinated by the production team's enthusiasm for the beer and decided to include it in the film.

The inclusion of Creature Comforts beer in "Avengers: Endgame" was a strategic decision by Marvel Studios. By placing beers from an independently-owned small brewery in the hands of its superheroes, Marvel sent a message of support to the craft beer community. The brewery's CEO, Chris Herron, expressed his gratitude, stating that it was a win for craft beer and a nod to the dedicated fans in Georgia.

The Tropicalia beer was hard to find in 2016

In the Marvel film "Avengers: Endgame", Thor, played by Chris Hemsworth, is seen drinking a can of Tropicalia, an IPA produced by the small Georgia craft brewery, Creature Comforts Brewing Co. This is one of two craft beers that appear in the film, the other being Athena, a Berliner-Style Weisse beer, also from Creature Comforts.

Tropicalia was hard to find in 2016, with the brewery struggling to keep up with demand. The popularity of the beer had exploded, and it was difficult to find six-packs of the blue and orange cans. Fans of the beer would chase taps and cans, learning which grocery stores carried it, or obsessively monitored social media for news of new shipments. Some retailers would even stash the beer away on delivery days for their best customers.

The reason for the scarcity was the difficulty in sourcing hops, which are not easy to access in the beer world. Craft brewers face competition from multinational beer producers when it comes to acquiring premium hops, with the lion's share going to larger companies. This challenge is further compounded by acquisitions and mergers between global players in the beer industry, which can curb the craft beer movement by reducing access to raw materials and distribution channels.

Despite the challenges, local craft brewers like Creature Comforts remain passionate and creative in their pursuit of producing beloved beers like Tropicalia.

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