Hank Hill from the animated series *King of the Hill* is known to enjoy a beer, with his favorite brand being the fictional Alamo Beer. Hank Schrader from the series *Breaking Bad* is also a beer enthusiast, brewing his own German Lager, Schraderbräu.
Characteristics | Values |
---|---|
Brand Name | Alamo Beer |
Type of Beer | Lager |
Fictitious | Yes |
Beer Brand in the King of the Hill Universe | Yes |
Beer Brand in the Breaking Bad Universe | Schraderbräu |
Beer Brand in Real Life | Lone Star Beer, Budweiser, Schraderbräu |
What You'll Learn
Hank Hill's favourite beer is Alamo Beer
Hank Hill's favorite beer is Alamo Beer, a fictitious beer brand in the King of the Hill universe. While there is a real-life brewing company and trademarked beer brand with the same name, they are not affiliated with the show. In the show, Alamo Beer is depicted as a popular, market-leading beer brand, with Hank and his friends drinking it regularly.
Alamo Beer is referenced as the winner of the Munich Beer Festival of 1849 and its slogan is "From the lukewarm headwaters of the mighty Brazos River." The name is a direct reference to The Alamo Mission and The Battle of The Alamo. Despite its name, the brand in the show is a Delaware LLC.
In the Season 6 episode "Beer and Loathing," Hank boycotts Alamo Beer after discovering that a contaminated batch has caused vomiting and diarrhea. However, he eventually returns to the brand after the executives issue a recall and an apology. This episode also reveals the brand's mascot, Hops The Dog.
Alamo Beer is an integral part of the King of the Hill universe, often featured alongside other fictional brands like Mega Lo Mart, and it plays a significant role in the lives of the characters, especially Hank Hill.
In addition to Alamo Beer, there is also another fictional beer associated with a character named Hank. In the show Breaking Bad, Hank Schrader, the DEA agent brother-in-law of Walter White, brews his own beer called Schraderbräu. This beer has been brought to life by actor Dean Norris in collaboration with Figueroa Mountain Brewing Co., and it is available for purchase.
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Hank boycotts Alamo Beer after it makes him sick
Hank Hill's favorite beer is the fictional Alamo Beer, which is depicted in the show as a popular, market-leading brand. However, in Season 6, Episode 16 ("Beer and Loathing"), which aired on April 14, 2002, Hank boycotts Alamo Beer after drinking a batch that made him sick.
In the episode, Peggy Hill becomes a customer service representative for Alamo Beer during a statewide shortage in Texas. She is sworn to secrecy about the reason for the beer's sudden unavailability. However, she starts receiving frequent calls from customers experiencing nausea, vomiting, and diarrhea. Peggy eventually discovers that the beer is contaminated with soap from the brewing process, which is why it is not being sold in Texas.
Despite Peggy's attempts to keep the information from him, Hank finds out about the contamination and confronts the CEO of Alamo Beer, Conrad "Skip" Meinhofer IV. When Hank demands an apology, he is uncaringly cast aside. As a result, Hank boycotts Alamo Beer.
However, Peggy infiltrates the Alamo headquarters and replaces the executives' beer with the tainted batch, causing a mass recall and a contrite apology from the company. In the end, Hank returns to drinking Alamo Beer.
It is worth noting that while Alamo Beer is a fictional brand within the "King of the Hill" universe, there is a real-life brewing company and a trademarked beer brand named "ALAMO." However, these are not affiliated with the fictional brand from the show.
In addition, in the show "Breaking Bad," the character Hank Schrader, brews his own beer called Schraderbräu, which has been made into a real-life product by Sony Pictures and Figueroa Mountain Brewing Company.
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Hank Schrader's homebrew is called Schraderbräu
Hank Schrader, the DEA agent brother-in-law of Walter White, is a fan of home-brewing. His homebrew is called Schraderbräu. It is a German Lager, a Märzen to be precise, with 13 SRM, 26 units of bitterness, and 6.2% alcohol by volume. It is described as having a deep malty richness and a beautiful copper color.
The name Schraderbräu is a combination of Hank Schrader's surname and the German word "bräu", short for "Gebräu", which means brew. The name thus literally means "Schrader's brew".
Schraderbräu is a beer that comes straight out of Hank's garage. In one instance, Hank takes a day off work, claiming to be sick, to seal his home-brewed Schraderbräu bottles with bottle caps. However, his passion for brewing can sometimes get the better of him. On one occasion, he panics when he hears loud gunshot-like pops coming from inside his house. When he opens the door to his garage, he discovers that the loud noises were actually his Schraderbräu bottles exploding due to over-carbonation.
In March 2019, Sony Pictures announced that they had chosen the Figueroa Mountain Brewing Company to brew the beer, making it a reality. The company is an award-winning, family-owned and operated brewery in Buellton, California, specializing in world-class traditional and German-style lagers.
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Hank offers Schraderbräu as a prize in a fundraiser
Hank Schrader, the DEA agent from Breaking Bad, is a home brewer with a special Märzen lager called Schraderbräu. This fictional beer, which Hank brews in his garage, is described as having a deep malty richness and a beautiful copper colour.
In the show, Hank offers a six-pack of Schraderbräu as a prize in a fundraiser for his brother-in-law Walter White's cancer treatment. The beer is also featured in the episode "Breakage", where the bottles explode in Hank's garage due to over-carbonation.
In 2019, Sony Pictures brought the fictional beer to life by partnering with Figueroa Mountain Brewing Company to brew Schraderbräu. The beer, created by actor Dean Norris, who played Hank in the show, is described as a silky-smooth German lager with 6.2% alcohol by volume.
The release of the beer coincided with the launch of the Breaking Bad movie, El Camino, bringing fans of the show and craft beer enthusiasts alike a taste of Hank's iconic brew.
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Hank almost gets sued by Alamo Beer
Hank Hill, the protagonist of the animated series "King of the Hill", almost got sued by his favourite beer brand, Alamo Beer.
In the sixteenth episode of the sixth season, titled "Beer and Loathing", Hank and his friends discover that their local supermarket has run out of stock of Alamo Beer. Hank's wife, Peggy, decides to call the company's customer service line and, due to her Spanish-language skills, is offered a job as a bilingual customer service agent. Peggy accepts the job but is sworn to secrecy about the reason for the beer's sudden unavailability.
Hank and his friends, unable to find their beloved Alamo Beer, decide to drive to Mexico to buy a new supply. Unfortunately, they are unaware that the new batch of beer is contaminated with soap from the brewing process, which is causing nausea, vomiting, and diarrhea. Upon realising that the beer is tainted, Hank visits the Alamo headquarters to complain and demand an apology from the company's CEO, Conrad "Skip" Meinhofer IV. However, Hank is uncaringly cast aside and threatened with legal action for attempting to defame the company.
Determined to hold Alamo Beer accountable, Peggy infiltrates the Alamo headquarters and replaces the executives' beer with the tainted batch, causing a mass recall and a contrite apology from the company.
The episode "Beer and Loathing" highlights Hank's strong affinity for Alamo Beer and his willingness to stand up for what he believes in, even in the face of legal threats. It also showcases the lengths to which Peggy will go to support her husband and protect the people of Mexico from consuming contaminated beer.
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Frequently asked questions
Hank Schrader from Breaking Bad drinks a homebrew called Schraderbräu.
Schraderbräu is a homebrew beer lagered by Hank Schrader. It is a Märzen that measures at 13 SRM, 26 units of bitterness, and 6.2% alcohol by volume.
Hank Hill from King of the Hill drinks Alamo Beer.
Alamo Beer is a fictitious brand in the King of the Hill universe. However, there is an actual brewing company and a trademarked beer brand named "ALAMO", but the brands are not affiliated.