Target has been selling alcohol in its stores since 1996, and currently offers beer, wine, and liquor in about 1,400 of its 1,800 stores across the US. The availability of alcoholic products varies by store and may not be eligible for same-day delivery or pickup services in some locations. Target's store hours were extended to 11 pm in 2009, but alcohol sales are only permitted until 10 pm. Target has strict policies in place to promote the responsible consumption of alcohol, including ID checks for customers who appear to be under 30 years old and a limit of two alcoholic beverages per person, per transaction.
Characteristics | Values |
---|---|
Alcohol availability | Availability varies by store |
Alcohol sales hours | Until 10 pm |
Age restriction | All guests purchasing alcohol who appear to be less than 30 years old must present a valid ID |
Number of alcoholic beverages sold per transaction | 2 |
Alcohol sales on Sundays | Yes |
What You'll Learn
Target's Nicollet Mall liquor store
Target has a store on Nicollet Mall in Minneapolis, Minnesota, which sells a range of products, including clothes, lawn and patio, baby gear, electronics, groceries, toys, games, shoes, and sporting goods. The store also has a liquor store, which is located at 900 Nicollet Mall (9th Street & Nicollet Mall), where you can buy beer, wine, and spirits.
The Target Circle™ membership programme offers same-day delivery on orders above $35, although alcohol availability varies by store and may not be eligible for same-day delivery or pickup services in some locations.
Target has a range of policies in place to promote the responsible consumption of alcoholic beverages. These include requesting valid ID from guests who appear to be under 30 years old, refusing sales to intoxicated guests, and limiting purchases to two alcoholic beverages per person, per transaction. Management also reserves the right to refuse alcohol sales at its discretion and to cut off sales at any time.
Outside alcoholic beverages are not permitted inside the Target Center, and any violation of this policy may result in ejection, arrest, or ticket revocation. All guests must dispose of alcoholic beverages before exiting the arena.
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Target's alcohol policies
Target has expanded its adult beverage category, which now includes wine, beer, and spirits, available for pickup and delivery. This service is available in 29 states across the country, and for same-day delivery where local laws allow.
Target promotes the responsible consumption of alcoholic beverages and has several policies in place to ensure this. These policies include:
- All guests purchasing alcohol who appear to be less than 30 years old must present a valid ID.
- No alcohol will be sold to guests who appear to be intoxicated.
- There is a limit of two alcoholic beverages per person, per transaction.
- Management reserves the right to cut off alcohol sales at its discretion and refuse the sale of alcohol to any guest.
- Guests passing alcohol to minors will be ejected and may be arrested.
- Guests possessing alcohol without proof of being at least 21 years old may be ejected.
- Outside alcoholic beverages may not be brought into Target Center.
Alcohol availability varies by store and may not be eligible for same-day delivery or pickup services in some locations.
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Alcohol availability
Target's store hours were extended to 11 p.m. in 2009, but their current conditional use permit only allows alcohol sales until 10 p.m. Alcohol sales are also subject to state and local regulations, such as the previous ban on Sunday liquor sales in Minnesota.
Target Center, home of the Minnesota Timberwolves, has specific alcohol policies for guests attending events at the arena. These policies include ID requirements for guests under 30, a limit of two alcoholic beverages per person per transaction, and prohibitions on passing alcohol to minors and bringing outside alcohol into the arena.
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Target's Sunday alcohol sales
Target has been selling alcohol in its stores since 1996, offering beer, wine, and liquor in about 1,400 of its 1,800 stores across the nation. In 2016, Target's grocery sales were sliding while its alcohol sales were booming, with adult beverages being the company's fastest-growing division. In response, the company planned to expand its alcohol business in over 300 stores, adding more shelf space, remodeling some departments, and pursuing new liquor licenses.
Craft beer, in particular, has been a successful product for Target, especially as the retailer has localized its assortments in various parts of the country. A couple of years ago, it created a new job at headquarters for a regional beer buyer. Additionally, individual store managers have been given more control in adjusting their store's beer lineup to cater to their customers' tastes.
Target's Nicollet Mall liquor store in Minneapolis, Minnesota, opened on a Friday in 2017 to coincide with the state's new law allowing Sunday liquor sales. The store boasts a large beer, wine, and liquor selection, with about 2,000 different items, about half of which are wine. It is the eighth Target Wine & Spirits shop in Minnesota, where the retailer has 75 big-box stores. The liquor stores have separate entrances to comply with state laws.
Target's store hours were extended to 11 p.m. in 2009, but their current conditional use permit only allows alcohol sales until 10 p.m.
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Target's expansion of adult beverage business
Target has been expanding its adult beverage business, with alcoholic drinks now available for order pickup, drive-up, and same-day delivery at stores across the country. This includes beer, wine, liquor, and hard seltzers and canned cocktails. The retailer has also introduced a new private-label line of pre-mixed cocktails, Casa Cantina, which includes Classic Margarita, Strawberry Margarita, and Piña Colada varieties.
The expansion of Target's adult beverage category is part of a strategic decision to focus more heavily on in-demand items like food and beverages to cushion the blow of inflation on its profit margins. According to Rick Gomez, executive vice president, and chief food and beverage officer, the expansion is a "natural next step" in investing in products and services that guests love, making wine, beer, and spirits available for pickup and delivery.
Target's adult beverage selection is now available in 29 states across the country, with over 1,200 stores offering pickup or drive-up options and more than 600 stores offering same-day delivery through Shipt. The retailer aims to make it easier and faster for customers to get what they need, using their preferred fulfillment option.
To purchase adult beverages from Target, customers can follow a few simple steps. They can use the Target app or Target.com to find the desired adult beverage item and select their preferred pickup or delivery option. After verifying their date of birth and completing the checkout process, their order will be ready for pickup or delivery. Upon arrival or delivery, customers will be asked to present their 21+ ID to complete the transaction.
Target's expansion of its adult beverage business provides customers with greater convenience and accessibility to a wide range of alcoholic beverages, all while maintaining a strong focus on responsible consumption and adhering to local laws and regulations.
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Frequently asked questions
Target's store hours go up to 11 pm, but alcohol sales are only allowed until 10 pm.
Yes, all guests purchasing alcohol who appear to be less than 30 years old must present a valid ID.
Yes, Target sells beer on Sundays.
No, many retail outlet chains do not permit alcohol purchases on gift cards.