The popular Scottish brewery Innis & Gunn launched a limited-edition 50 Shades of Grey-themed beer called 50 Shades of Green in 2015. The beer, which was priced at £30 per 330ml bottle, was marketed as performance-enhancing due to the addition of aphrodisiacs such as ginseng, ginkgo biloba, and damiana. Only 200 bottles were produced, and they were available for pre-order on the brewer's website. While the beer was met with some criticism for its marketing, it sparked interesting conversations about the eroticization of products in relation to the 50 Shades of Grey franchise.
There are also other beers with similar names, such as 50 Shades of Earl Grey by Brouwerij Kees and M.I.A. Beer Co. These beers, however, do not appear to be directly related to the 50 Shades of Grey theme.
Characteristics | Values |
---|---|
Name | 50 Shades of Green |
Brewery | Innis & Gunn |
Type of Beer | Ale |
Price | £30 per 330ml bottle |
Number of Bottles Produced | 200 |
Ingredients | Ginseng, Ginkgo Biloba, Damiana, 50 different types of hops from around the world |
Place to Buy | Innis & Gunn's website |
Beer Name | 50 Shades of Earl Grey |
Brewery | Brouwerij Kees, M.I.A Beer Co. |
Type of Beer | IPA, Bitter-Extra Special/Strong (ESB) |
ABV | 7.1% |
Place to Buy | Beer shops, M.I.A Beer Company |
What You'll Learn
Innis & Gunn's 50 Shades Beer
Innis & Gunn, a Scottish craft beer company, launched a limited-edition ale called "50 Shades of Green" ahead of the film adaptation of Fifty Shades of Grey. The beer, priced at £30 per 330ml bottle, was infused with ginseng and other aphrodisiacs, including ginkgo biloba and damiana, which are believed to boost sexual potency and stimulate nerves.
The brewers claimed that the beer was performance-enhancing, perfect for couples wanting to try something new in the bedroom, inspired by the film. Innis & Gunn's CEO, Dougal Sharp, commented:
> "We had a lot of fun making this beer, doing things that have never been done before in brewing, much like couples all over Britain will be doing behind closed doors once they’ve seen the film."
The limited-edition beer blended 50 different types of hops from across the globe, including sorachi ace from Japan and pacific jade from New Zealand, both known for their lemongrass notes. The pale ale offered a "full body, intense flavour and seductively spicy aromas", with notes of grapefruit, lemongrass, and passion fruit. The palate delivered "rich and biscuit malt sweetness" and a lingering finish.
With only 200 bottles produced, the "50 Shades of Green" beer was available for pre-order on the Innis & Gunn website, attracting a range of reactions from intrigued to unimpressed.
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Brouwerij Kees' 50 Shades of Earl Grey
You can purchase 50 Shades of Earl Grey at the following locations:
- BrewDog Soho
- Cotteridge Wines & Tasting Rooms
- Mitra Alblasserdam
- Slijterij Wijnhuis Gerrit van den Bos
- Piet Pann
- OnTap
- Camping Yelloh Village les Mouettes
- Mul's Mansion
- Untappd at Home
The beer is also available at Beerdudes.club, which is located at Tolstraat 3, 5141 BT Waalwijk. The store is open on Fridays from 12:00 to 6:00 pm and on Saturdays from 11:00 am to 5:00 pm.
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M.I.A Beer Co.'s 50 Shades of Earl Grey
The beer was available at the M.I.A Beer Company, where it was served on tap. It was also available at Memorial Family Birthplace. However, according to Untappd, this beer is no longer being produced by the brewery.
There is another beer with the same name, "50 Shades of Earl Grey", brewed by Brouwerij Kees. It has an alcohol content of 7.1% and is an IPA. It is sold in 7 beer shops, including Het Huis van de Geuze, Melger’s Wijn & Dranken, and Cantina Brassicola Digitale.
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50 Shades Beer price
In 2015, Scottish craft beer company Innis & Gunn launched a limited-edition ale inspired by the theatrical release of the film adaptation of the book Fifty Shades of Grey. The beer, titled "50 Shades of Green", was priced at £30 (approximately $46) per 330ml bottle.
The high price of the beer can be attributed to its limited production, with only 200 bottles made. It was marketed as a "performance-enhancing" and "seductive" beverage, containing various aphrodisiacs such as ginseng, ginkgo biloba, and damiana, which are believed to boost sex drive and stimulate nerves. The beer also featured 50 different types of hops sourced from around the world.
The beer was available for pre-order on the Innis & Gunn website, and despite the brewery's confidence in its "cheeky" marketing, the release was met with a lukewarm response from consumers. Some critics deemed the marketing strategy as painful and derivative, with one commentator comparing it unfavourably to spam emails for "little blue pills".
Nevertheless, the limited-edition nature and unique flavour profile of "50 Shades of Green" beer made it a novel offering for beer enthusiasts and fans of the Fifty Shades of Grey franchise.
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50 Shades Beer availability
In 2015, in anticipation of the *Fifty Shades of Grey* film release, the Scottish craft beer company Innis & Gunn launched a limited-edition ale called "50 Shades of Green". The beer was marketed as "performance-enhancing" due to the addition of several aphrodisiacs, including ginseng, ginkgo biloba, and damiana. Only 200 bottles were produced, and they were sold for £30 (approximately $46) per 330ml bottle. The beer was available for pre-order on the Innis & Gunn website.
Since the initial release, it appears that Innis & Gunn has not produced or sold any more bottles of "50 Shades of Green". The beer is also not available from any third-party retailers. Therefore, it is unlikely that you will be able to purchase this beer anymore.
It is worth noting that there are other beers with similar names, such as "50 Shades of Earl Grey" by M.I.A. Beer Co. and Brouwerij Kees. These beers may be available from select retailers, but they are not associated with the *Fifty Shades of Grey* film or franchise.
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Frequently asked questions
50 Shades of Grey Beer was launched by the Scottish craft beer company Innis & Gunn. It was a limited edition ale and was available for pre-order on the brewer's website.
The beer was priced at £30 (about $46) per 330ml bottle.
Only 200 bottles of the beer were produced.
The beer was flavoured with aphrodisiac botanicals including ginseng, ginkgo biloba, and damiana. It also contained 50 different types of hops from around the world.
Yes, there is a beer called 50 Shades of Earl Grey by Brouwerij Kees and another with the same name by M.I.A. Beer Co.