Pabst Blue Ribbon (PBR) has released a 99-pack of beer, aptly named the 99 Pabst. The pack includes three types of PBR: Original, Easy (a light lager), and Extra (with a higher ABV than the original). The case is approximately six to seven feet long and is available in select states in the US, including Texas, Massachusetts, Michigan, and California. It is also more widely available in Canada and has recently launched in Australia.
Characteristics | Values |
---|---|
Name | 99 Pabst, Pabst Blue Ribbon Family Pack |
Manufacturer | Pabst Brewing |
Beer Types | Original Pabst, Easy (light lager), Extra (higher ABV) |
Pack Size | 99 cans, 7-foot-long case, 2-metre-long slab |
Weight | 37 kgs |
Price | $59.99, $89.99, $175, $250 |
Availability | Select retailers in Arkansas, California, Colorado, Florida, Iowa, Massachusetts, Michigan, Minnesota, Montana, New York, Pennsylvania, South Carolina, Texas, Vermont, Wisconsin, Canada, Australia |
What You'll Learn
Pabst Blue Ribbon 99-pack in the US
In 2019, Pabst Blue Ribbon (PBR) released a 99-pack of beer, aptly named the 99 Pabst. The 99-pack contains three types of PBR: Original, Easy (a light lager), and Extra (which has a higher ABV than the original). The case is approximately seven feet long and is best carried by two people. The 99-pack costs around $175, which is a lot of money but not a lot when you consider you're getting almost 100 beers.
The 99-pack was initially released in Canada and one place in the US, MGM Wine & Spirits in Mankato, Minnesota, which quickly sold out. Following this, PBR released the 99-pack in 15 US states: Texas, Massachusetts, Michigan, Pennsylvania, Minnesota, Florida, New York, South Carolina, Montana, Vermont, California, Wisconsin, Iowa, Arkansas, and Colorado.
PBR has not released any more specific information about where to find the 99-pack in these states, so it's worth calling around your local distributors to see if they have it in stock.
PBR also released a 1,776-pack of beer, which was given to four different partners: Igloo Coolers, The Nine Club, comedian Ali Macofsky, and the Michigan emo band Hot Mulligan.
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Pabst Blue Ribbon 99-pack in Canada
Pabst Blue Ribbon (PBR) released a 99-pack of beer in 2017, and it's as impressive as it sounds. The pack, known as the "99 Pabst" or the "Pabst Blue Ribbon Family Pack", stands at about six or seven feet long and contains three types of PBR: Original, Easy (a light lager), and Extra (with a higher ABV than the original). It's definitely a two-person job to carry this monster variety pack!
In Canada, the 99-pack was initially only available in Quebec and retailed for $59.99. However, more recent reports suggest that the price has increased to around $175, which is still a bargain for almost 100 beers. While it may seem like a challenge to find a 6-foot box of beer, the pack is more widely available in Canada, so keep your eyes peeled!
To locate the 99-pack in your area, your best bet is to use the PBR finder on the Pabst Blue Ribbon website to find dealers near you and then call them to check if they have the 99-pack in stock. These packs tend to sell out fast, so you'll need to act quickly if you find one!
Unfortunately, as of 2020, some reports indicate that the only way to purchase the 99-pack in Milwaukee was to win it in a contest. So, if you're in Canada and spot the 99-pack, don't hesitate! Grab a friend and get ready for a summer of PBR, even if it's almost winter.
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Pabst Blue Ribbon 99-pack in Australia
Pabst Blue Ribbon (PBR) has released a 99-pack of beer in Australia, and it's a sight to behold. This behemoth of a beer pack, also known as the "99 Pabst", spans an impressive two metres in length and weighs a hefty 37 kg. That's enough beer to fill a small keg, and it will set you back a cool $250.
The 99-pack first made waves in the US in 2019, and Australians have been eagerly awaiting its arrival ever since. It's finally here, and it's sure to fuel your weekend get-togethers and holiday celebrations. The pack includes three types of PBR: Original, Easy (a light lager), and Extra (with a higher ABV than the original).
You can purchase the 99-pack at select retailers, including Craft Cartel and Tribe Breweries, who distribute Pabst in Australia. It's available for a limited time, so get your hands on one while you can. It's the perfect way to make a statement at your next party or gathering.
The 99-pack is not just a conversation starter; it's also a great value. With 99 cans of beer, you'll have more than enough to share with friends and family. So, what are you waiting for? Get your hands on the Pabst Blue Ribbon 99-pack and join the fun!
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Pabst Blue Ribbon 1,776-pack
Pabst Blue Ribbon (PBR) is known for its quirky and lengthy beer cases. In 2019, the company released a 99-pack of beer, which was about seven feet long. This was followed by an even more ambitious offering: the Pabst Blue Ribbon 1,776-pack. Launched on June 29, 2021, this massive beer package was an Independence Day-themed promotion, containing seventy-four cases of beer, or 1,776 12-ounce cans. The package barely fit into the bed of a pickup truck and was not available for public purchase. Instead, PBR gifted these packs to four different partners: Igloo Coolers, skateboarding podcast The Nine Club, comedian Ali Macofsky, and the band Hot Mulligan.
The 1,776-pack was a creative marketing strategy by PBR to celebrate America's Independence Day. Nick Reely, PBR's VP of Marketing, stated that the number 1,776, representing the year of America's independence, was chosen to honour the country. He jokingly added that 1,777 might have seemed excessive. The package's tagline, "It can hold 1776 Pabst Blue Ribbon beers and infinite amounts of freedom. You're welcome, America," emphasised the brand's patriotic spirit.
The limited-edition 1,776-pack generated buzz and caught the public eye, with PBR expecting a significant increase in earned press dollars. The company strategically partnered with diverse groups to showcase their product, including a skateboarding podcast, a comedian, a band, and a long-standing American company, Igloo Coolers. This allowed PBR to connect with various audiences and showcase their brand of classic American beer.
While the 1,776-pack was not available for public purchase, PBR brought back its 99-pack in stores during the summer of 2021. The 99-pack, priced at $99, had been a popular release when it was first introduced and continued to be a hit with consumers. For those seeking an enormous supply of beer, the 99-pack offered a more manageable option than the colossal 1,776-pack.
PBR's innovative and humorous packaging stunts have become a summer tradition, delighting retailers and consumers alike. The company has successfully punched above its weight in the beer industry, creating attention-grabbing promotions that amplify its presence in a highly competitive market. With each release, PBR continues to push the boundaries of what is possible in beer packaging, keeping customers entertained and thirsty for more.
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Pabst Blue Ribbon 99-pack price
Pabst Blue Ribbon (PBR) has released a 99-pack of beer, which is a seven-foot-long case containing 99 cans of brew. The case includes three types of PBR: Original, Easy (a light lager), and Extra (with a higher ABV than the original).
The 99-pack was first released during the 2017 holiday season but was only available in Quebec, Canada, for $59.99. It then became available in 15 US states in 2019: Texas, Massachusetts, Michigan, Pennsylvania, Minnesota, Florida, New York, South Carolina, Montana, Virginia, California, Wisconsin, Iowa, Arkansas, and Colorado. In 2019, the 99-pack retailed for $175, but some sources suggest it can cost as little as $69. In 2020, one Milwaukee resident won the opportunity to purchase the 99-pack for $89.99.
The 99-pack is available at select retail outlets and liquor stores, but consumers may also have to win a contest to purchase one, as was the case in Milwaukee. The cases are known to sell out fast, so it is recommended that you act fast if you want to get your hands on one.
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Frequently asked questions
The 99-pack of Pabst Blue Ribbon beer was released in 2017 and is available in select stores across the US and Canada. In the US, the 99-pack is available in Texas, Massachusetts, Michigan, Pennsylvania, Minnesota, Florida, New York, South Carolina, Montana, Vermont, California, Wisconsin, Iowa, Arkansas, and Colorado. In Canada, the pack is more widely available.
The 99-pack was initially sold for $59.99 but some reports suggest that it now costs around $175.
The 99-pack is about six to seven feet long and weighs around 37 kg, so it may take two or three people to carry it.