Badger Ales Beer Shed: Where To Buy Yours?

Badger Ales and creative agency Joint have partnered with Unilad to showcase the 'ultimate beer shed' created for one lucky Badger fan. The campaign celebrates the British love affair with the garden shed and is designed to showcase Badger's commitment to making 'beer time' better. The first of the Ultimate Beer Shed series, a rugby-themed shed, features former England rugby player David Flatman. The latest instalment in the series is a 'Swiss Army shed' that transforms into a garden pub. This unique shed was built for John Bowling, a long-time fan of Badger beers, who entered his idea for a dream shed in a competition.

Characteristics and Values Table for the Badger Ales Beer Shed

Badger Ales' partnership with Unilad

Badger Ales has partnered with Unilad to showcase the 'ultimate beer shed' created for its fans. The campaign, designed to celebrate the British love affair with the garden shed, brings together one of the oldest beer brands with one of the newest and largest publishers. The campaign will launch on Unilad platforms and social and influencer networks. It will also coincide with a refresh of Badger's owned channel strategy and content led by Joint London.

The first of the Ultimate Beer Shed series, a rugby-themed shed, features former England rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed. The latest instalment, created in association with Gear Seven, seems like a standard shed at first but then it unfolds and transforms into a space for the ideal BBQ experience. It features a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges packed with Badger Ales. There's even a hidden garden games box and a dartboard. When it's time to eat, there's a pull-out seating area with an automatic awning.

The campaign has been a huge success, reaching 82 million views, 425,000 likes, and 1.7 million shares on Facebook. Damon Collins, the founder of Joint, said:

> "We’re thrilled to be building on the success of this campaign with the release of our latest episode. It’s been a truly collaborative effort between agency, clients, and external partners, and the incredible response we’ve had so far is testament to that."

Head of marketing for Badger, Gwen Ridsdale, added:

> "This is a campaign designed to demonstrate our commitment to making beer time better in a credible and epic way. We believe this idea delivers on that. Partnering with Unilad has allowed us to reach a large and engaged audience with relevant content they will actually be interested in."

The 'ultimate beer shed' campaign

Badger Ales, in partnership with Unilad, has launched the 'Ultimate Beer Shed' campaign, celebrating the British love affair with the garden shed. The campaign brings together one of the oldest beer brands with one of the largest publishers. It is designed to showcase Badger's commitment to making 'beer time' better.

The first of the Ultimate Beer Shed series, a rugby-themed shed, features former England rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed. The latest instalment is a 'Swiss Army shed' that transforms into a garden pub. It seems like a standard shed at first but then unfolds like a penknife. It features a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges packed with Badger Ales. There's even a hidden garden games box and a dartboard. When it's time to eat, there's a pull-out seating area with an automatic awning, perfect for unpredictable British summers.

The campaign will be launched on Unilad platforms, social and influencer networks, and coincides with a refresh of Badger's owned channel strategy and content led by Joint London. This campaign builds on the success of the first episode, released in June, which featured an ultimate rugby shed.

The ultimate beer shed campaign is a truly collaborative effort between the agency, clients, and external partners. It showcases Badger's commitment to making beer time better in a credible and epic way. Partnering with Unilad has allowed Badger to reach a large and engaged audience with relevant and interesting content.

The 'Swiss Army Shed'

Badger Ales and Joint have partnered to create the ultimate beer shed for fans, showcasing the brand's commitment to enhancing the drinking experience. One of these unique creations is "The Swiss Army Shed", a transformative space that unfolds like a penknife.

At first glance, it appears to be an ordinary garden shed, but with a simple mechanism, it expands to become a fully-fledged entertainment area. The centrepiece of "The Swiss Army Shed" is the state-of-the-art barbecue setup, complete with tool racks, spice drawers, and a fold-down preparation area, ensuring that the host has everything they need to grill like a pro.

For the drinks, two beer fridges are stocked with a variety of Badger Ales, keeping the beverages icy cold and ready for refreshment. The shed also includes a hidden garden games box and a dartboard, providing entertainment and friendly competition for guests.

When it's time to dine, "The Swiss Army Shed" reveals its versatile seating arrangement. A pull-out table with bench seating offers a comfortable space for guests to enjoy their meals, and an automatic awning provides shade or protection from unexpected rain, ensuring a pleasant dining experience.

The Swiss Army Shed is an innovative and functional space, perfect for those who want to elevate their garden gatherings and create memorable experiences with friends and family over delicious barbecues and refreshing Badger Ales.

Badger's commitment to 'making beer time better'

Badger Ales is committed to making 'beer time' better for its customers. The company has launched a new content series in partnership with Unilad to showcase the 'ultimate beer shed' created for its fans. The campaign celebrates the British love affair with the garden shed and is designed to improve customers' beer time.

The first of the Ultimate Beer Shed series, a rugby-themed shed, features former England rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed. The latest instalment is a 'Swiss Army shed' that transforms into a garden pub. It unfolds like a penknife, revealing a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges packed with Badger Ales. There's even a hidden garden games box and a dartboard. When it's time to eat, a pull-out seating area with an automatic awning provides the perfect spot, come rain or shine.

The campaign is more than just a fun idea, it's a demonstration of Badger's commitment to enhancing the beer-drinking experience for its customers. Head of Marketing for Badger, Gwen Ridsdale, said: "This is a campaign designed to demonstrate our commitment to making beer time better in a credible and epic way. We believe this idea delivers on that. Partnering with Unilad has allowed us to reach a large and engaged audience with relevant content they will actually be interested in."

Badger Ales is dedicated to ensuring that beer time is not just about the beverage but also about creating memorable experiences. The company understands that enjoying a cold one is often about the atmosphere, the company, and the overall setting. By showcasing the ultimate beer shed, Badger Ales provides inspiration and encourages its customers to elevate their beer time, making it an anticipated and cherished occasion.

The first in the series: a rugby-themed shed

Badger Ales and Unilad have partnered to showcase the 'ultimate beer shed' in a new content series. The campaign celebrates the British love for garden sheds and aims to showcase Badger's commitment to enhancing the beer-drinking experience. The first in the series is a rugby-themed shed, featuring former England rugby player David Flatman.

The Badger Ales Ultimate Beer Shed series showcases unique and creative sheds designed for the ultimate beer-drinking experience. The rugby-themed shed is a perfect example of how Badger Ales is elevating "beer time" for its fans. This shed is not just an ordinary garden shed; it is a dedicated space for rugby enthusiasts to enjoy their favourite beverage while celebrating their passion for the sport.

The rugby-themed shed is carefully designed to appeal to rugby fans, with a focus on creating an immersive and enjoyable beer-drinking experience. While the specific features of this shed are not detailed, one can expect it to be well-equipped with amenities that enhance the overall beer-enjoying ritual. This may include dedicated spaces for storing and serving beer, comfortable seating areas, and perhaps even rugby-themed decor or memorabilia.

As the first in the series, the rugby-themed shed sets the tone for the rest of the Badger Ales Ultimate Beer Shed campaign. By partnering with Unilad, Badger Ales leverages the publisher's reach and influence to connect with a broad and engaged audience. This influencer strategy is designed to capture the attention of rugby enthusiasts and beer lovers alike, creating a unique and memorable brand experience.

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