Best Places To Buy Bud Light's Alien-Themed Beer

In September 2019, Bud Light launched a limited-edition alien-themed beer pack, which included alien-themed cans and merchandise. The cans, which featured a green alien on a black background, were released in California, Nevada, and Arizona. The release was part of a marketing promotion surrounding the Storm Area 51 event, which was sparked by a Facebook post that invited people to storm the off-limits Area 51 military site. Bud Light had initially pledged to create the alien-themed cans if a tweet they posted in July received 51,000 retweets. While the tweet fell short of this goal, the company decided to release the cans anyway.

States where the beer was available

The alien-themed Bud Light cans were made available in three states: California, Nevada, and Arizona. The cans were released in September 2019 as part of a marketing promotion surrounding the "Storm Area 51" event, which was originally organized as a joke on Facebook. Despite the event's cancellation, Bud Light followed through on its pledge to create alien-themed cans for any extraterrestrial visitors to Earth.

In California, the special-edition cans could be purchased at various retailers, including the Sunset View Inn and the Green Valley Grocery store and gas station along U.S. Route 93 in Ash Springs. These locations were convenient for those traveling to Hiko and Rachel for the Alienstock festival, one of the spin-off events that emerged from the "Storm Area 51" phenomenon.

In Nevada, the alien-themed Bud Light was widely available, with eye-catching banners promoting the product hanging above stores. The cans were also featured in an "alien-friendly" fridge at the Luxor Hotel and Casino in Las Vegas. This fridge was locked and could only be opened with an "alien finger scan," ensuring that the beer was reserved exclusively for extraterrestrials. The state of Nevada was particularly significant in the "Storm Area 51" events, as the off-limits Area 51 military site is located in the desert outside of Las Vegas.

Arizona was the third state where the alien-themed Bud Light cans were available. While specific retail locations are not mentioned, it is likely that the product was widely distributed throughout the state, similar to California and Nevada. Arizona's inclusion in the release of the special-edition cans was due to its proximity to Nevada and the overall excitement surrounding the potential release of otherworldly friends from Area 51.

The release of the alien-themed Bud Light cans generated a lot of buzz and attracted attention from both humans and potential extraterrestrials. The campaign showcased Bud Light's commitment to delivering on its promises and engaging with its customers in unique and creative ways. The limited-edition cans and the "alien-friendly" fridge at the Luxor Hotel and Casino added an element of fun and intrigue to the overall experience.

The alien-friendly fridge

The special-edition cans feature a green alien on a black background with a new crest, welcoming all extraterrestrials from near and far to share a cold one. The cans were made available for purchase in Nevada, California, and Arizona, along with matching limited-edition merchandise, including koozies, shirts, hats, and bomber jackets, sold on the Anheuser-Busch online gift shop.

The campaign and alien-friendly fridge were Bud Light's creative ways of engaging with the hype around the Area 51 event and offering an alternative to storming the site, encouraging humans and potential aliens to come together and share a beer in peace.

The Storm Area 51 event

On the day of the event, only about 150 people were reported to have shown up at the two entrances to Area 51, with none succeeding in entering the site. Two music festivals were planned to coincide with the event: Alienstock in Rachel, Nevada, and Storm Area 51 Basecamp in Hiko, Nevada, which were attended by an estimated 1,500 people.

The event had a significant impact on businesses, both locally in Nevada and across the United States, as they prepared products and services for visitors and participants. One notable example was Bud Light, which released a promotional alien-themed beer label and promised a free beer to "any alien that makes it out" if a tweet announcing the design received 51,000 retweets. Although the tweet fell short of the goal, Bud Light released the alien-themed cans anyway, making them available for purchase in Nevada, California, and Arizona. The cans featured a green alien and a black background, along with a new crest welcoming extraterrestrials.

The limited-edition alien-themed cans

Back in July 2019, Bud Light tweeted that they would offer "free Bud Light to any alien that makes it out" of Area 51. The tweet quickly gained traction, and users started asking how they could get their free beer. Bud Light then pledged to create a limited-edition alien pack if the tweet received 51,000 retweets. While the tweet fell just short of the goal, the company decided to launch the product anyway due to popular demand.

The special-edition cans feature a green alien on a black background, along with a new crest welcoming all extraterrestrials from near and far to join in on the fun. These limited-edition cans were made available for purchase in Nevada, California, and Arizona, just in time for the Area 51 festivities. Bud Light fans in these states could celebrate the potential release of our otherworldly friends with a beer in hand.

But that's not all. Bud Light also created an "alien-friendly" fridge stocked with the new alien cans and placed it in the VIP section of a club at the Luxor Hotel and Casino. This fridge was locked and could only be accessed via an "alien finger scan", ensuring that the beer supply was reserved exclusively for our extraterrestrial friends. The VIP experience was open to guests aged 21 and over from September 13 to 20, giving them a chance to toast to the escape of aliens while making new friends from another planet.

In addition to the alien-themed cans, Bud Light also released a line of limited-edition merchandise, including koozies, shirts, hats, and bomber jackets, all priced at $100 or less. Fans could purchase these items online from the Anheuser-Busch gift shop and show off their love for Bud Light and their extraterrestrial friends in style.

The alien-themed merchandise

The release of the alien-themed merchandise was part of a marketing promotion surrounding the tongue-in-cheek "Storm Area 51" event, which was sparked by a Facebook post that invited people to storm the off-limits Area 51 military site. The event's creator claimed it was a joke, but it nonetheless garnered a lot of attention, with over 2 million people responding that they planned to attend. This publicity sparked a number of spin-off alien-themed events, including the Alienstock festival and the Area 51 Celebration music festival.

The cans and merchandise feature a green alien on a black background, along with a new crest welcoming all extraterrestrials to Earth. This design is intended to convey a message of peace and friendship, with the hope that humans and aliens can come together and "crack open a crisp Bud Light".

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