Carling Black Label is a lager distributed by the Carling Brewing Company. It was first brewed in Canada in 1926 and has since become an internationally distributed beer, particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand, and South Africa. In the United States, it is available in select markets, notably in metro Detroit. It can be purchased online from retailers such as Drizly and Total Wine & More, and it is also available in physical stores.
Characteristics | Values |
---|---|
Distributor | Carling Brewing Company |
Type | Lager |
Colour | Straw, Golden |
Smell | Malt, Sweetness |
Taste | Light, Crisp, Clean, Balanced, Blond, Hops |
Alcohol Content | 4% in the UK, 5.5% in South Africa |
Country of Origin | Canada |
Year of First Brewing | 1926 |
Brewing Company Founded | 1840 |
Founder | Thomas Carling |
Current Owner | Molson Coors Brewing Company |
What You'll Learn
Carling Black Label in the US
Carling Black Label is a lager distributed by the Carling Brewing Company. It was first brewed in London, Canada, in 1840 by Thomas Carling. In 1927, the company renamed its Black & White Lager to Black Label.
Carling Black Label was introduced to the United States in 1932 through a joint venture between the Brewing Corporation of Ontario (BCO) and Carling. The BCO then acquired Toronto's O'Keefe Brewery in 1934 and became Canadian Breweries (CBL) in 1937. Under the leadership of president E. P. Taylor, CBL grew to become the world's largest brewing company.
Carling Black Label was the first beer to be brewed on a mass international scale and became particularly popular in Commonwealth countries. In the US, it was first brewed in a converted Peerless Motor Car Company plant in Cleveland, Ohio, and went on to become widely available nationwide.
Although it is no longer widely distributed in the US, Carling Black Label is still available in select markets, notably metro Detroit. It is currently owned by the Molson Coors Brewing Company.
Carling Black Label is a light, clean-tasting blond lager with a subtle hint of hops. It pours a straw, golden appearance with a fluffy head and gives a subtle smell of malt and sweetness.
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Carling Black Label in the UK
Carling Black Label, or Carling lager, is a light, blond lager with a subtle hint of hops. It has been described as having a yeasty, urine infection, golden cereal taste with a crisp, watery palate and a malty finish. It is brewed in Canada and the UK and is one of the most popular beers in both countries.
In the UK, Carling lager was first sold in 1952, and in the early 1980s, it became the country's most popular beer brand by volume sold. It is now the best-selling beer in the UK, although it is no longer known as Carling Black Label, having dropped the "Black Label" from its name in 1997.
Carling lager is available in most major supermarkets and off-licences in the UK, including Tesco, Asda, Sainsbury's, and Morrisons. It is also available in many pubs and bars, although the largest pub chain in the UK, J D Wetherspoon, stopped selling Carling in 2009, entering into an exclusive deal with Carlsberg. However, in 2011, Wetherspoons started selling Carling again, alongside other lagers such as Amstel and Heineken.
Carling has a long history of sponsorship in the UK, particularly in football. They were title sponsors of the Premier League from 1993 to 2001 and have sponsored many individual clubs, including the two leading Scottish clubs, Celtic and Rangers, from 2003 to 2010. They have also sponsored music events, such as the Reading and Leeds festivals, and music venues, including the Academy Music Group venues, until they were replaced by O2.
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Carling Black Label in Canada
Carling Black Label is a lager distributed by the Carling Brewing Company. The company was founded in 1840 by Thomas Carling, a farmer from England's Yorkshire district who settled in London, Ontario, Canada. Carling has brewed lager-style beers since the 1870s. In 1877, they added a three-storey lager plant to their main London, Ontario, brewery. In 1927, as part of a corporate rebranding, the company renamed its Black & White Lager to Black Label.
In 1933, the Peerless Motor Car Company purchased the American rights to brew Carling beers, including Black Label. The introduction of Black Label helped increase sales and led to the rapid growth and expansion of the brewery and the brand. In the 1950s, the famous "Hey Mabel, Black Label!" advertising campaign was born, featuring Jeanne Goodspeed as Mabel.
Today, Carling and the Black Label brand are owned by the Molson Coors Brewing Company. Black Label is no longer widely distributed in the US but is still available in select markets, notably metro Detroit.
In Canada, Carling Black Label is brewed and distributed by Molson Coors Canada. It can be purchased at Woods Wholesale Wine, which offers 24-pack cans of the beer.
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Carling Black Label in Australia
Carling Black Label is a lager distributed by the Carling Brewing Company. The company was founded in 1840 by Thomas Carling in London, Canada. The beer was first introduced in 1927 as part of a corporate rebranding, and in the following years, it became the company's flagship brand. It was the first beer to be brewed on a mass international scale and became particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand, and South Africa.
In Australia, the beer is known as Carling Black Label, and it has been a popular choice in the country since its international expansion. While I cannot provide you with specific locations to purchase Carling Black Label in Australia, it is likely available at retailers that sell alcoholic beverages. Please note that the availability of Carling Black Label may vary across different regions in Australia, and it is always a good idea to check with local retailers or liquor stores to inquire about their product offerings.
Carling Black Label has a rich history and has undergone several branding changes over the years. The beer is known for its smooth and well-rounded taste, and it has won numerous awards for its flavour and quality, including 25 international awards. It is often described as a light, clean-tasting blond lager with a subtle hint of hops. The brand has used various advertising campaigns to promote its beer, including the well-known ""I bet he drinks Carling Black Label!" campaign, which contributed to its success in the 1970s and 1980s.
Carling Black Label is part of the Molson Coors portfolio, and the company continues to brew and sell the beer across Canada. The brand has a strong presence in the beer market, especially in Commonwealth countries, and it has left its mark on the popular culture of these nations.
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Carling Black Label in South Africa
Carling Black Label has been a popular beer in South Africa for over 40 years. It is one of the most awarded beers in the world and has a reputation that is hard to ignore.
The beer is one of the stronger lagers in South Africa, with a higher alcohol content than other brands. It has a clean, refreshing taste with a subtle fruity aroma and a spicy hoppiness. Its appearance is characterised by a dense white head and a straw-coloured body.
In South Africa, the brand took on a different tone with the anti-apartheid movement. This was partly due to its higher alcohol content, as noted in the advertising catchphrase, "only hard-working students deserve an extra 0.5 percent". The colour black also became a point of pride for native Africans, with the Afrikaans slogan, "Black Label sê die bybel", meaning "The Bible says (one should drink) Black Label".
Carling Black Label is widely available in South Africa, with people enjoying it in various locations, including restaurants, bars, and parks.
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Frequently asked questions
Carling Black Label is available at Total Wine & More and Drizly.
Carling Black Label is available at Woods Wholesale Wine.
Carling Black Label beer has an alcohol content of 4.7% ABV.
Some similar beers to Carling Black Label include Hamm's, Banquet, and Pabst.