Deep Ellum Brewing Company, known for its signature brews, Dallas Blonde, and Deep Ellum IPA, has closed its taproom and brewery in Dallas, Texas. The company was started in 2011 by founder John Reardon and quickly gained recognition for its exceptional quality and rebellious personality. Despite the closure of its physical space, Deep Ellum assures customers that its beer will remain available throughout Texas and beyond. The production of Deep Ellum beers will be undertaken by other brewing assets, but the specific locations are unclear. Deep Ellum has undergone several ownership changes, with Canarchy acquiring the brand in 2018, followed by Monster Beverage Corporation in 2022.
Characteristics | Values |
---|---|
Availability | Deep Ellum beer is available across Texas and beyond |
Purchase Options | Beer cans are available for purchase |
Brand Promise | Exceptional quality and a rebellious personality |
Target Audience | Adventurous drinkers |
What You'll Learn
Deep Ellum Brewing closes its Dallas taproom and production facility
Deep Ellum Brewing Co. has announced the closure of its taproom and production facility in Dallas, Texas. The company shared the news on social media, stating that it was a difficult decision after operating in the same location for over 12 years. Despite the closure, Deep Ellum assured its customers that its beers will continue to be available across Texas. However, it remains unclear where the beers will be produced.
The brewery, known for its popular beers such as Dallas Blonde and Deep Ellum IPA, was the first craft brewery to open in Dallas in over two decades. It was founded in 2011 by John Reardon and quickly gained a reputation for its exceptional quality and unique personality. In 2018, the brand was sold to Canarchy, and Reardon was forced out following a lawsuit in 2020. Reardon alleged that the new owners, including Fireman Capital Partners, had deliberately sabotaged the brewery's success.
In 2022, Monster Beverage Corporation acquired the Deep Ellum brand as part of its $330 million purchase of Canarchy. The recent closure of the Dallas taproom and production facility marks a significant change for the company, leaving the future of its beer production unclear. However, Deep Ellum has reassured its customers that they can still expect to find their favourite beers across Texas.
While the exact reasons for the closure have not been disclosed, the company's statement hints at a challenging business environment. The closure of the taproom and production facility may be a strategic decision to consolidate operations and cut costs. It is also possible that Deep Ellum is looking to shift its focus to other aspects of the business or explore new opportunities. Despite the uncertainty, the company remains committed to its brand and its presence in Texas.
The closure of the Deep Ellum Brewing taproom and production facility in Dallas marks a turning point for the company. While customers can still find Deep Ellum beers across Texas, the future of the brand's production remains uncertain. Deep Ellum's adventurous drinkers can only hope that the company will continue to brew its unique and exceptional beers for years to come.
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Deep Ellum beer will still be available across Texas
Deep Ellum Brewing Company, known for its signature brews, Dallas Blonde, and Deep Ellum IPA, has recently announced that it will be closing its taproom and brewhouse in Dallas, Texas. This decision comes after the company was acquired by Monster Beverage Corporation in 2022 as part of a $330 million deal that also included other popular beer brands such as Cigar City, Oskar Blues, and Perrin Brewing.
Despite the closure of its taproom and brewhouse, Deep Ellum wants to assure its customers that their beloved beers will still be available across Texas. In a statement released on social media, the company expressed its heavy heart but affirmed that their love for Deep Ellum runs deep. The production of Deep Ellum beers will now be undertaken by other Monster brewing assets, ensuring that Texans can continue to enjoy their favorite craft beers.
Deep Ellum has had a tumultuous few years, with changes in ownership and lawsuits. The company was founded in 2011 by John Reardon and quickly became well-known for its exceptional quality and rebellious personality. In 2018, Reardon sold the company to Canarchy, a national craft brewery company. However, this deal led to a lawsuit, with Reardon alleging that Canarchy failed to make agreed-upon payments and deliberately sabotaged the brewery's success. As a result, Reardon was forced out of the company in 2020.
Despite these challenges, Deep Ellum beers have developed a loyal following across Texas and beyond. The company's adventurous spirit and exceptional quality have set them apart in the craft beer industry. While the closure of the taproom and brewhouse in Dallas marks the end of an era, Deep Ellum beers will continue to be produced and distributed throughout Texas. So, while the brewery's connection to its namesake neighborhood may have changed, Texans can rest assured that their favorite Deep Ellum beers will still be available to enjoy for many years to come.
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Monster Beverage Corporation acquired Deep Ellum Brewing Co
Deep Ellum Brewing Co., founded in 2011, was the first craft brewery in Dallas, Texas, and quickly became known for its exceptional quality and rebellious personality. The brewery produced a range of popular regional beers, such as Dallas Blonde, Deep Ellum IPA, and DTX Golden Ale, as well as its Blind Lemon line of flavoured hard seltzers.
The acquisition by Monster raised questions about the craft brewery status of Deep Ellum Brewing Co. While the Brewers Association determined that it remained a craft brewery due to the terms of the agreement, the sale to a large corporation like Monster sparked debates about the changing nature of the craft brewing industry.
Following the acquisition, Monster announced the closure of the Deep Ellum brewery and taproom, with production of Deep Ellum beers being moved to other Monster brewing assets. Despite the changes, a spokesperson for Deep Ellum reassured customers that the brand's beers would remain available throughout Texas. The deal provided Monster with the infrastructure, expertise, and capabilities to enter and compete in the alcoholic beverage market.
Deep Ellum beers can be found across Texas and beyond, bringing people together with their unique and adventurous craft beers. While the production locations may have changed, the brand continues to be a prominent player in the craft beer scene, staying true to its roots while embracing new ownership.
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Deep Ellum IPA and Dallas Blonde are signature brews
Deep Ellum Brewing Company is known for its exceptional quality and rebellious personality. The company has been brewing craft beer for adventurous drinkers across Texas and beyond since 2011. Two of their signature brews are Deep Ellum IPA and Dallas Blonde.
Deep Ellum IPA is the company's interpretation of a Texas IPA. It is loaded with American hops, giving it a bitter punch, and has tropical fruit, citrus, pine, and floral aromas and flavours. It has an ABV of 7% and is known for its smooth and crisp finish. The beer has received generally positive reviews, with ratings ranging from 2.45 to 4.47 out of 5 stars.
Dallas Blonde is a golden ale that combines citrusy and floral hops with crisp malts. It is a beautifully balanced and sessionable brew, perfect for those who want a fun and refreshing beer. The name "Dallas Blonde" is inspired by the city of Dallas, known for its association with blonde hair and the iconic Dallas Blonde personality.
Deep Ellum Brewing Company's beers, including Deep Ellum IPA and Dallas Blonde, can be found at various retailers and establishments across Texas and potentially beyond. The company's website offers a feature to find beers near you, ensuring that you can enjoy their signature brews.
The company also hosts events and unveils new beers regularly, providing exciting opportunities for beer enthusiasts to try something new and engage with the Deep Ellum Brewing community. With their unique and adventurous approach to craft beer, Deep Ellum Brewing Company has established itself as a notable presence in the Texas beer scene.
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Deep Ellum founder John Reardon was forced out in 2020
Deep Ellum Brewing Company is known for its craft beer, exceptional quality, and disdain for the status quo. The company was founded by John Reardon in 2011, and since then, it has become the third-largest independent brewery in Texas. Reardon was instrumental in building the company's rebellious personality and unique culture, which brought people together. However, in 2020, Reardon was forced out of the company he founded.
In 2018, Deep Ellum Brewing Co. was acquired by CANarchy Craft Brewing Collective, a craft brewery rollup, to expand its capacity. Despite remaining part of the operation as president and CEO, Reardon's relationship with CANarchy soured. He filed a lawsuit against CANarchy and its private equity firm, Fireman Capital Partners, alleging that they failed to make several payments related to the acquisition. Reardon claimed that CANarchy breached its promises and that the culture he cultivated at Deep Ellum had been "completely dismantled."
In his lawsuit, Reardon asserted that CANarchy missed payments, including a scheduled earn-out payment based on future beer sales. He also alleged that they intentionally created savings by trimming promised marketing capital and disrupting Deep Ellum's sales and marketing efforts. Additionally, Reardon claimed that CANarchy failed to deliver on expansion plans, capital infusions, and upward mobility for employees.
As a result of the lawsuit and his termination, Reardon shifted his focus to his small-batch whiskey project, the Deep Ellum Distillery. He also planned to brew beer under the "Leadbelly" brand and had acquired the old Deep Ellum brewhouse. While he was forced out of the company, Reardon remained hopeful for the future, saying, "Hopefully, we can recreate a little bit of magic."
Deep Ellum beer is available across Texas and beyond. You can find their beers in bars, grocery stores, and other retailers. You can also visit their website to find specific locations near you.
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Frequently asked questions
Deep Ellum beer will still be available throughout Texas, but it is unclear where it will be produced.
Deep Ellum IPA and Dallas Blonde.
Deep Ellum Brewing was founded in 2011 by John Reardon.