Ale Asylum's FVCK COVID beer was launched in Wisconsin in May 2020, with a nationwide rollout following in June. The beer is available in two styles: Pilsner, 4% ABV, and Hazy Pale Version 2.0, 5% ABV. FVCK COVID is available in four-packs of 16-oz cans, with a suggested retail price ranging from $7.99 to $9.49. The beer's name reflects the sentiment of many people towards the COVID-19 pandemic, and Ale Asylum donates a portion of the profits to support those financially affected by the pandemic in the restaurant industry.
Characteristics | Values |
---|---|
Brewery | Ale Asylum |
ABV | 4% or 5% |
Beer Style | Pilsner or Hazy Pale Version 2.0 |
Serving Temperature | 40-45º F |
Suggested Glassware | Pilsner Glass |
Int’l Bittering Units (IBUs) | 28 |
Calories | ~160 |
Price | $7.99 to $9.49 |
What You'll Learn
- FVCK COVID is available in two beer styles: Pilsner and Hazy Pale Version 2.0
- The beer is available in four-packs of 16-oz cans
- The price of FVCK COVID ranges from $7.99 to $9.49
- Brew Pipeline is partnering with Wisconsin's Ale Asylum to bring FVCK COVID nationwide
- Ale Asylum is based in Madison, Wisconsin
FVCK COVID is available in two beer styles: Pilsner and Hazy Pale Version 2.0
The FVCK COVID Pilsner was launched in April 2020 and was distributed throughout Wisconsin. It was available in six-packs and at the brewery through contact-free online ordering and curbside pickup. The beer is brewed by Ale Asylum, located on Madison's North Side, which has been serving craft beer since 2006.
The Hazy Pale Version 2.0 has been described as a crushable IPA with a nice hop flavour and a refreshingly light body. It is perfect for socially distanced get-togethers. It can be purchased from Craftshack, an online craft beer retailer.
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The beer is available in four-packs of 16-oz cans
FVCK COVID by Ale Asylum is available in four-packs of 16-oz cans. The beer was launched in June 2020 and is available in two styles: Pilsner and Hazy Pale Version 2.0. The former has 4% ABV and the latter has 5% ABV. The four-pack is priced between $7.99 and $9.49, depending on state taxes and promotions.
The beer's name reflects the sentiment of many people towards the disease. The name is also a significant factor in the product's sales and marketing. FVCK COVID is a good beer with a pleasant overall taste and no lingering bad aftertaste. It is malty, sweet, floral, and lightly hoppy. It pairs well with a variety of foods, including pizza, schnitzel, burritos, and fish and chips.
The beer is available at Breski's Beverages in Harrisburg, Pennsylvania. It can also be found in Madison, Wisconsin, at the Ale Asylum brewery, which was founded in 2006 and has since expanded to a 45,000 sq. ft. facility. The brewery offers a variety of brews and pub-style food in its large Tasting Room and outdoor patio.
FVCK COVID is more than just a catchy name; it also supports a good cause. Ale Asylum donates 100% of the profits from this beer to UW Health's Covid-19 Response Fund and Kessenich's S.O.S. Fund, which helps furloughed Madison restaurant workers. Additionally, $2 per case is donated to the Restaurant Employee Relief Fund to support restaurant and foodservice industry workers affected by the coronavirus outbreak.
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The price of FVCK COVID ranges from $7.99 to $9.49
FVCK COVID is a beer by Ale Asylum, a brewery from Madison, Wisconsin. The name of the beer is a reflection of the sentiment shared by many during the COVID-19 pandemic. In fact, the brewery donates $2 per case to the Restaurant Employee Relief Fund, which was created to support restaurant and foodservice industry workers facing hardship due to the coronavirus outbreak.
FVCK COVID has a pale straw hue with a head of bright white foam. The aroma offers notes of pils malt, toasted breadiness, earthy spice, and light lemon citrus. The taste is characterised by a bready core, with hints of spice, grass, hay, and mild citric acidity. The beer pairs well with a variety of foods, including pizza, schnitzel, burritos, and fish and chips.
FVCK COVID is available for purchase at select distributors and retailers.
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Brew Pipeline is partnering with Wisconsin's Ale Asylum to bring FVCK COVID nationwide
Brew Pipeline, a direct-access platform that connects craft brewers with new markets, has announced a partnership with Wisconsin's Ale Asylum to bring its newest beer, FVCK COVID, to markets across the nation. The partnership began in June 2020, with the initial release of the beer in Wisconsin the previous month.
FVCK COVID is available in two styles: Pilsner and Hazy Pale Version 2.0. The pilsner has an ABV of 4%, while the Hazy Pale Version 2.0 has an ABV of 5%. The pilsner style is suggested to be served at a temperature of 40-45º F in a pilsner glass, and features flavours of pils malt, earthy spice, and light lemony citrus. The Hazy Pale Version 2.0 is described as having a typical New England pale ale appearance, with a hazy, orange, glowing, unfiltered look and a foamy white head.
The name FVCK COVID was chosen to capture the sentiment felt by many during the COVID-19 pandemic, and the brewery donates $2 per case to support restaurant workers affected by the pandemic. The initial release of FVCK COVID sold out in minutes at the brewery, and the brewery has since tripled its production to keep up with the demand.
The suggested retail price for a four-pack of 16-oz cans of FVCK COVID ranges from $7.99 to $9.49, depending on state taxes and promotions. The beer is available for purchase at select retailers nationwide and through the Ale Asylum's website.
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Ale Asylum is based in Madison, Wisconsin
In 2012, Ale Asylum moved from their 8,000 sq. ft. facility to a new 45,000 sq. ft. brewery on a 4.5-acre plot of land, allowing for future expansion. They upgraded their brewing system to a 33-barrel system and purchased a larger bottling line, increasing their production capacity significantly. Visitors to the brewery can enjoy a variety of brews and pub-style food in the large Tasting Room and outdoor patio.
In addition to their brewery, Ale Asylum also has a presence in downtown Milwaukee, with the opening of the Ale Asylum Riverhouse in partnership with restaurateur Tim Thompson in 2014. This expansion provided "inmates" (as the Ale Asylum team affectionately calls their fans) in Wisconsin's largest city with their own "Asylum."
Ale Asylum has continued to grow and now produces several core beers, along with around two dozen rotating seasonal and limited-run beers. Their FVCK COVID beer, released during the pandemic, gained popularity for its bold name and unique flavours. It was available in two styles: Pilsner (4% ABV) and Hazy Pale Version 2.0 (5% ABV). The brewery donates a portion of the profits from this beer to support those financially affected by COVID-19 in the restaurant industry.
Ale Asylum's presence in Madison, Wisconsin, has contributed to the city's beer culture and provided a space for locals and visitors to enjoy a variety of craft beers and a vibrant atmosphere.
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Frequently asked questions
FVCK COVID beer by Ale Asylum is available in Wisconsin, California, and Pennsylvania.
FVCK COVID is available in two styles: Pilsner and Hazy Pale Version 2.0.
The suggested retail price for a four-pack of 16-oz cans ranges from $7.99 to $9.49, depending on state taxes and promotions.