Goebel Beer: Where To Buy And Enjoy It

Goebel Beer was a popular lager in Detroit, Michigan, from 1873 to 1964. It was acquired by Stroh Brewery Company in 1964 and was sold until 2005. Although Goebel Beer is no longer in production, you may be able to find it or related merchandise through online marketplaces such as Etsy.

Goebel beer was last sold in 2005

The beer was originally marketed as being "from the cypress casks of Goebel", and its longtime logo was a "thunder eagle". However, when World War II arrived, the logo resembled a Nazi symbol, so it was changed to a bantam, a rooster named Brewster Rooster by the 1950s.

Goebel was produced from 1873 to 1964 (except during the Prohibition years), and was then sold by Stroh's from 1964 to 2005. In 1964, the Stroh brewery bought out Goebel's and continued to distribute the beer as a budget brand. Eventually, Pabst Brewing Co. acquired Stroh's and their other brands, including Goebel, and discontinued the Goebel brand at the end of 2005.

Today, Goebel beer is no longer sold, as it has been discontinued since 2005. While it is not possible to purchase Goebel beer, there may be other similar beers available on the market that can be bought instead.

It was brewed in Detroit, Michigan

Goebel Beer was brewed in Detroit, Michigan, from 1873 to 1964. The Goebel Brewing Company was founded by August Goebel Sr., an immigrant from Prussia who settled in Detroit after initially planning to go to Chicago. During the Civil War, Goebel fought for the Union Army and later founded A. Goebel & Co. with his partner, Theodore Gorenflo. Their German-style, dry, light lager was an instant hit in Detroit, and by the 1880s, Goebel was the city's third-largest brewery.

The company's original brewery was located on the city's east side at Rivard and Maple streets. Over the years, as demand for their beer grew, the company expanded and built new facilities. In 1879, they constructed a new facility on the eastern outskirts of downtown Detroit, replacing the frame brew house with a brick structure the following year. They also erected stables for their delivery horses, a new stockhouse, a refrigeration house, and an office building.

To meet the growing demand for Goebel beer, the company continued to expand its brewing facilities. In 1908, they doubled their bottling facilities, repeating this expansion in the following years. By 1912, the extensive additions to the plant had increased the facility's production capacity by 60,000 barrels per year.

However, the introduction of Prohibition in 1917 led to the closure of the brewery. The company was liquidated, and the Detroit plant was sold in 1920. With the repeal of Prohibition in 1933, Goebel reacquired some of its old factory buildings and resumed beer production in 1934.

During World War II, Goebel's longtime "thunder eagle" mascot began to resemble a Nazi symbol, so they changed it to a more American-looking bird of prey. By the 1950s, this had evolved into Brewster the Rooster, an 8-ounce "Bantam" can mascot.

Goebel Beer reached its peak production of 1.3 million barrels of beer in 1953 and sought to expand across the country. However, financial strains from this rapid expansion, coupled with a brewery workers' strike in 1958, led to a decline in sales. By 1960, their sales had dropped significantly, and the brewery was sold to their rival, Stroh's, in 1964.

Although Stroh's continued to bottle and market Goebel as a budget beer, they did not need the Goebel factory and converted it into a plant for their ice cream brand. Eventually, the Pabst Brewing Company acquired Stroh's and continued producing Goebel until 2005.

It was founded by August Goebel Sr. and Theodore Gorenflo

Goebel Beer was founded by Prussian immigrant August Goebel Sr., who was born in Münstermaifeld Rhenish, Prussia, in 1839. He immigrated to the United States when he was 17, intending to go to Chicago but landing in Detroit after running out of money. During the Civil War, Goebel fought for the Union Army in the 2nd Michigan Infantry Regiment at Bull Run, rising to the rank of colonel. After the war, he partnered with Theodore Gorenflo to found A. Goebel & Co. in 1873.

Goebel's German-style, dry, light lager was an instant hit in Detroit. By the 1880s, Goebel was the city's third-largest brewery, thanks in part to Goebel's consolidation of several breweries near Gratiot Avenue. The beer was marketed as being "from the cypress casks of Goebel".

To meet the growing demand for their beer, Goebel built a new facility on the eastern outskirts of downtown Detroit, at Rivard and Maple streets, in 1879. The company continued to expand and renovate its facilities over the years, including the construction of a new brew house in 1894, which was five stories high with a 115-foot tower.

August Goebel Sr. died in 1905 at the age of 66, and his son, August Goebel Jr., took over the business, continuing to grow the plant and expand the beer's distribution to several other states. Goebel's bottling facilities were expanded multiple times, increasing the facility's production capacity by 60,000 barrels a year.

However, the introduction of Prohibition in the United States led to Goebel's closure in 1917, and the company was liquidated and dissolved the following year. The Detroit plant was sold in 1920. When Prohibition ended in 1933, Goebel reacquired some of its old factory buildings and resumed beer production in 1934, quickly regaining its popularity in Detroit.

Goebel's longtime logo, the "thunder eagle", was changed during World War II due to its resemblance to a Nazi symbol. By the 1950s, the mascot became a bantam rooster named Brewster Rooster, who wore Goebel's logo on his attire.

Despite bouncing back from Prohibition, Goebel could not withstand a labour issue in the form of a brewery workers' strike in 1958, which lasted for almost two months. This, coupled with the financial strain of their expansion efforts, led to a significant drop in beer output and sales. In 1964, the brewery was sold to its rival, Stroh's, which marketed Goebel as a low-priced budget beer.

The Goebel brand was eventually discontinued at the end of 2005 when Pabst Brewing Company acquired Stroh's and its other brands.

It was a light lager

Goebel Beer was a light lager. It was a German-style, dry beer with a golden colour. It was an instant hit when it was first brewed in Detroit in 1873 by August Goebel Sr. and Theodore Gorenflo. By the 1880s, Goebel was the third-largest brewery in Detroit.

The beer was marketed as being "from the cypress casks of Goebel" and was an instant hit with Detroit's factory workers. The company continued to grow and expand its plant and distribution throughout the late 19th and early 20th centuries. In 1905, Colonel Goebel died, and his son, August Goebel Jr., took over the business, further expanding the plant and distribution to several other states.

Goebel's popularity continued to grow, and in the 1940s, it was available in many states and featured in an ad campaign in Life magazine. The beer was also used as an ingredient in recipes by famous restaurants across the country. In the 1950s, Goebel transformed its longtime "thunder eagle" mascot into Brewster the Rooster, and the brand sponsored Detroit Tigers baseball broadcasts on the radio.

Despite its popularity, Goebel's sales declined in the 1960s due to a labour issue and changing tastes among a new generation of beer drinkers. The brand was eventually sold to Stroh's in 1964 and was discontinued by Pabst Brewing Co. at the end of 2005.

Although Goebel Beer is no longer produced, it holds a place in Detroit's history and was once a favourite among its residents.

It was sold on Etsy and at Convenient Food Mart

Goebel Beer was a popular lager in Detroit, Michigan, from 1873 to 1964. It was founded by August Goebel Sr., an immigrant from Prussia, and Theodore Gorenflo. The beer was an instant hit and by the 1880s, Goebel was the third-largest brewery in Detroit.

Goebel Beer was sold in several outlets, including Etsy and Convenient Food Mart. Etsy, a global marketplace for unique and creative goods, offers a range of Goebel Beer-related items, including vintage advertisements, clothing, and collectibles. Convenient Food Mart, on the other hand, is a physical store where customers can purchase Goebel Beer, as evidenced by a customer review on Untappd.

Etsy provides a platform for sellers to reach a wider audience and offers personalized items, free shipping on certain orders, and secure transactions. It is a great place to find Goebel Beer memorabilia, such as vintage advertisements and clothing with the iconic Brewster Rooster logo.

Convenient Food Mart, meanwhile, is a convenient store where customers can purchase Goebel Beer, as mentioned in a review by Jim O'Callaghan on Untappd. The review also mentions that the beer was purchased "at home", suggesting that it may be available for delivery or online purchase as well.

In addition to Etsy and Convenient Food Mart, Goebel Beer was also sold in various states across the country, particularly in the 1940s, with an ad campaign featuring restaurant ads from famous eateries that used Goebel Beer as an ingredient. The brand was eventually acquired by larger breweries, first by Stroh's in 1964, and then by Pabst Brewing Company, which continued to produce the beer until 2005.

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