He'Brew beer is produced by the Shmaltz Brewing Company, which is headquartered in Troy, New York. The company was founded in San Francisco in 1996 by Jeremy Cowan, who sold it to rabbinical student Jesse Epstein in 2022. He'Brew beer is available for purchase at the Shmaltz Brewing Company's tasting room in Troy, New York, and can also be ordered online for delivery across New York State.
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He'Brew beer in New York
He'Brew Beer is produced by the Shmaltz Brewing Company, which was contract brewing until it opened its own brewery in 2013. However, the company returned to contract brewing in 2019 after selling the brewery to SingleCut Beersmiths.
Although I could not find specific stores in New York that sell He'Brew Beer, there are many beer shops and bars in the city that stock a wide variety of craft beers. Here are some options to try:
Top Hops Beer Shop
Located in the Lower East Side, Top Hops offers over 600 varieties of beer, including a tasting bar and beer-centric events. It is open until 2 am on Friday and Saturday nights, catering to those late-night cravings. The shop specializes in beer from independent, micro, and nano breweries, with a focus on American labels but also offering a selection from Germany, Belgium, and Scandinavia.
New Beer Distributors
This no-frills warehouse space in the Lower East Side offers a wide range of brews at competitive prices. You can curate your own dream six-pack or even take home a keg. The lack of air conditioning may not make it the most comfortable shopping experience, but the prices are hard to beat.
Astoria Bier and Cheese
With two locations in Astoria, Queens, Astoria Bier and Cheese offers not only a wide selection of beers but also cheese and charcuterie. They have 10 taps for growler refills and are open every day from noon until late.
Alphabet City Beer Co.
Located in the East Village, this spot is a one-stop shop offering 12 beers on tap, over 350 brews in bottles, and a meat and cheese counter. You can also find fresh bread and groceries here, making it a convenient option for picking up some snacks to pair with your beer.
St. Gambrinus Beer Shoppe
Named after the patron saint of beers, this convivial spot in Boerum Hill offers 16 beers on tap with a focus on local breweries, as well as over 200 options in bottles and cans. They also host brewmaster talks and tap takeovers, providing an opportunity to learn more about the beer you're enjoying.
While these stores may not guarantee He'Brew Beer on their shelves, they offer an extensive selection of craft beers that cater to a range of tastes and preferences. It is always a good idea to call ahead and check if a particular beer is in stock before making a special trip.
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He'Brew beer in California
He'Brew Beer, also known as The Chosen Beer, was created by Jeremy Cowan and is produced by the Shmaltz Brewing Company. The beer was inspired by Cowan's Jewish heritage and is known for its humorous and tongue-in-cheek references to Jewish tradition.
In California, He'Brew Beer was initially distributed by Cowan himself, with help from his friend, mother, and grandmother, out of the trunk of his grandmother's Volvo in the San Francisco Bay Area. The beer was first released in time for the first night of Hanukkah in 1996 and was sold in Bay Area stores.
Since its early days, He'Brew Beer has expanded its distribution beyond California. In 1997, the Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York.
While He'Brew Beer is no longer based in California, having moved its headquarters to Troy, New York, it continues to be available in select markets across the United States, including California. The brand's year-round offerings include the Hop Manna IPA and Hop Momma IPA, which are part of the Shmaltz Brewing Company's year-round line.
In addition to its year-round offerings, the Shmaltz Brewing Company also releases limited-edition beers, such as the Hanukkah Dark Ale and the Golden Jelly Doughnut Pastry Ale, which was released to mark the company's 24th birthday. These limited releases are often created in collaboration with other breweries or organizations and may have unique themes or ingredients.
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He'Brew beer at weddings
He'Brew beer, produced by the Shmaltz Brewing Company, is a perfect addition to any wedding, especially those with Jewish traditions. The company was founded in 1996 by Jeremy Cowan, who wanted to bring a Jewish-themed craft beer to the market. With its light-hearted and humorous approach, He'Brew beer has become a beloved choice for celebrations and special occasions, including weddings.
The beer's playful puns and references to Jewish culture have made it a popular choice among couples looking to add a unique and fun touch to their big day. From "Don't Pass Out, Passover" to "Genesis Ale," the beer's names and slogans are sure to bring a smile to your guests' faces.
He'Brew offers a wide range of beers, from IPAs and lagers to stouts and ales, ensuring that there is something to suit every taste. Their creative and innovative use of ingredients, such as chocolate, cinnamon, and even jelly donut flavours, makes for a delightful sensory experience.
For couples who want to incorporate Jewish traditions into their wedding, He'Brew beer can be a meaningful and tasty addition. The brand has gained recognition for its quality and has even been served at the White House during three different administrations, showcasing its broad appeal.
If you're interested in serving He'Brew beer at your wedding, it's best to contact the Shmaltz Brewing Company directly to discuss availability and distribution options. They can provide guidance on the best beers to suit your preferences and the style of your wedding.
So, whether you're looking for a fun and playful touch or a unique way to incorporate Jewish traditions, He'Brew beer is a fantastic choice for your wedding celebrations. It's sure to be a memorable addition that your guests will be talking about long after the big day!
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He'Brew beer at bar mitzvahs
He'Brew Beer, produced by the Shmaltz Brewing Company, is a perfect addition to a bar mitzvah celebration. The company was founded in 1996 by Jeremy Cowan, who ran it for 25 years before selling it to rabbinical student Jesse Epstein in 2022. The brand's humorous and tongue-in-cheek nods to Jewish tradition, such as the "Chosen Beer" slogan, make it a unique and entertaining choice for any Jewish gathering.
The He'Brew line offers a range of creative and innovative beers that are sure to impress your bar mitzvah guests. One notable option is the Jewbelation Bar Mitzvah (13), a powerful and full-bodied brew with 13 malts, 13 hops, and a strong ABV of 13%. This beer packs a punch and is best sipped slowly to savour the complex flavours, including roasted coffee and bittersweet dark chocolate. It's a unique beer that your guests will surely remember.
Another option is the He'Brew Messiah Bold, a light-bodied nut brown ale that is easy to drink while still offering complex roasted malt characteristics. For those who enjoy a hoppy beer, the Hop Manna IPA, the first IPA in the He'Brew line, won the gold medal at the 2012 World Beer Championships and is a great choice. If you're looking for something more fruity and spicy, the Hop Momma IPA, brewed with peach, apricot, and habanero pepper, is an excellent option.
The Shmaltz Brewing Company has a rich history and has become an iconic part of Jewish brewing stories. The company's name, Shmaltz, refers to a type of cooking fat frequently associated with Ashkenazi Jewish cuisine, further connecting the brand to its cultural roots. The company's beers have won numerous awards, including Grand Champion at the United States Beer Tasting Championship and a silver medal at the World Beer Cup.
When planning your bar mitzvah, consider reaching out to the Shmaltz Brewing Company to explore options for including their unique and delicious beers as part of your celebration. Their creative and humorous approach to brewing, combined with their connection to Jewish traditions, will surely make your event memorable for you and your guests.
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He'Brew beer at liquor stores
He'Brew beer is produced by the Shmaltz Brewing Company, which is headquartered in Troy, New York. The company was founded in San Francisco in 1996 by Jeremy Cowan, who ran the company for 25 years before selling it to rabbinical student Jesse Epstein in 2022.
Shmaltz Brewing Company produces a large line of beers, including the He'Brew flagship brand, the 518/838 craft beers, and the Alphabet City Brewing brand. The company sells its beers across the U.S. East Coast and select other U.S. markets.
He'Brew beers can be purchased at liquor stores across the country, as well as online. The company's website offers a beer finder feature that allows customers to search for retailers near them that sell He'Brew beers. In addition, the company operates a tasting room and bottle shop in downtown Troy, New York, called 518 Craft, where customers can purchase He'Brew beers to go.
The company's beers have won numerous awards, including Grand Champion (Giant Beer Category) at the United States Beer Tasting Championship (Jewbelation Reborn) and a silver medal at the Great American Beer Festival (Bittersweet Lenny's R.I.P.A.).
He'Brew beers are known for their creative and playful names that draw on Jewish tradition and culture, such as "Genesis Ale," "Messiah Bold," and "David's Slingshot." The company's branding and marketing also feature clever taglines and puns, such as "The Chosen Beer" and "Don't Pass Out, Passover."
In addition to its flagship brand, the company has released limited-edition beers, including seasonal releases and collaborations with other breweries and organizations. For example, in 2020, Shmaltz Brewing Company released the "She'Brew #RBG IPA," a tribute to Ruth Bader Ginsburg, with a portion of the profits going to the ACLU Women's Rights Project and the Pink Boots Society.
The company's website and social media channels are good sources of information for customers looking to purchase He'Brew beers, as they provide details on new releases, events, and promotions.
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Frequently asked questions
He'Brew beer is available for purchase at the Shmaltz Brewing Company's tasting room in Troy, New York.
Yes, you can get He'Brew beer delivered to your door in New York State.
Some popular He'Brew beers include Genesis Ale, Messiah Nut Brown Ale, and David's Slingshot Hoppy Summer Lager.
Some other brands produced by the Shmaltz Brewing Company include 518/838 craft beers and the Alphabet City Brewing brand.