Hoegaarden is a Belgian witbier beer that is widely available in Malaysia. It was first introduced in the country in 2012 and has since become one of the best-selling imported beers in the country. Hoegaarden is known for its unique taste, which is a mix of sweet and sour with a hint of bitterness and spice, and its signature flowerpot glass. The beer is available for purchase at various retailers and can also be found using the Hoegaarden mobile app, which helps locate outlets serving Hoegaarden on tap.
Characteristics | Values |
---|---|
Beer Type | Witbier |
ABV | 4.90% |
Volume | 330ml |
Country of Origin | Belgium |
Taste | Sweet and sour with a little bitterness, slightly spicy with a strong touch of coriander and a hint of orange |
Appearance | Unfiltered with a naturally cloudy look |
Availability | Widely available in Malaysia, including at Tesco and on drinking apps |
Glassware | Trademark solid flowerpot glass |
What You'll Learn
Hoegaarden Beer App
Hoegaarden Beer is Malaysia's best-selling imported beer. It was first introduced in Malaysia and has since captured the taste buds of many discerning beer lovers in the country. The signature Hoegaarden pint glassware was the talk of the town when it was first launched, and it continues to be a "must-have" experience for beer enthusiasts.
The Hoegaarden Beer App was launched on 30 January 2012 to further engage and interact with its consumers through a digital media platform. The app offers seven unique features that provide a fun and responsible drinking experience. One of its primary functions is the 'Location-based directory', which allows users to locate the nearest outlets serving Hoegaarden on tap from their vicinity. The 'Navigation route' feature then guides users to these outlets, making it convenient for them to enjoy their favourite beer.
The app also includes 'Tasting Notes', providing insights into the unique taste of Hoegaarden, which is an unfiltered wheat beer with a one-of-a-kind sweet and sour flavour, a slight bitterness, and a hint of spice and orange. Additionally, the app offers a 'Mini spin-the-bottle game' and facilitates social connectivity with 'Twitter and Facebook' integration, enabling users to share their Hoegaarden moments with their online communities.
Recognising the importance of responsible drinking, the app also includes a directory of taxi services, encouraging consumers to be sensible and call a cab if they've reached their limit. This feature aligns with the Carlsberg Malaysia Group's stand on responsible drinking campaigns. The Hoegaarden Beer App is free to use and is compatible with all Apple products, including iPad, iPhone, and iPod.
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Hoegaarden outlet locater
Hoegaarden is a popular Belgian wheat beer that can be purchased in Malaysia. In 2012, Hoegaarden launched its first interactive Apple application, the Hoegaarden Beer App, which serves as a Hoegaarden outlet locator. The app has seven features, including 'Location-based directory', 'Tasting Notes', and 'Navigation route to Hoegaarden outlet from the user's current location'. The app is free to use and works on all Apple products, including iPad, iPhone, and iPod.
The Hoegaarden Beer App was launched at one of its flagship outlets, Brussels Beer Café, Sunway Pyramid, in Petaling Jaya, Malaysia. The app allows consumers to locate the nearest outlets serving Hoegaarden on tap and provides a navigation route to these outlets. It also includes a directory of taxi services to encourage responsible drinking.
Hoegaarden is known for its unique, sweet and sour taste with a hint of coriander and orange. It has a naturally cloudy look due to being an unfiltered beer. Hoegaarden has become a well-loved beer in Malaysia, capturing the taste buds of many discerning beer lovers and increasing its distribution throughout the country.
You can also purchase Hoegaarden Witbier online in Malaysia from websites such as Luen Heng F&B and eluenheng.luenheng.com. These websites offer 24 bottles of 330ml Hoegaarden Witbier, with discounts and promotions available.
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Online retailers
Hoegaarden beer is available from several online retailers in Malaysia. Here are some options:
Luen Heng F&B
Luen Heng F&B offers Hoegaarden Witbier in 330ml bottles. They describe the beer as having a "one-of-a-kind taste [that is] sweet and sour with a little bitterness, slightly spicy with a strong touch of coriander and a hint of orange." They also mention that it is an unfiltered beer, giving it a naturally cloudy look.
Wine & Liquor Warehouse
The Wine & Liquor Warehouse, which claims to be the "largest Wine Shop in Malaysia," offers the Hoegaarden Blanche Gift Pack, which includes 12 33cl bottles and a glass. This gift pack features the Hoegaarden Witbier/Blanche, a wheat beer with an ABV of 4.9% and 15 IBUs. They describe it as a beer "infused with the aroma of orange peel, coriander, and spices" and having a "smooth taste, light and a touch sweet and sour with subtle citrus notes."
Eluenheng.luenheng.com
This online retailer offers the Hoegaarden Witbier in a pack of 24 330ml bottles. They also highlight the unique taste of the beer, describing it as "sweet and sour with a little bitterness, slightly spicy with a strong touch of coriander and a hint of orange." Additionally, they mention that it is an unfiltered wheat beer, resulting in a naturally cloudy appearance.
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Tesco
Hoegaarden beer is a Belgian wheat beer with a unique history dating back to the Belgian village of Hoegaarden, where monks developed the original recipe nearly 600 years ago. The beer is unfiltered, giving it a naturally cloudy appearance, and it has a smooth texture and a refreshing, slightly sweet and sour taste with subtle citrus notes. It pairs well with a variety of dishes, including salads with citrus dressing, grilled white fish, prawns, goat cheese, and Indian cuisine.
In addition to Hoegaarden beer, Tesco offers a range of other beer brands, as well as a variety of homeware, cookware, toys, and computer games, providing a one-stop shop for customers' diverse needs.
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Brussels Beer Café, Sunway Pyramid
If you're looking for Hoegaarden beer in Malaysia, one place you can try is Brussels Beer Café in Sunway Pyramid. This café, located at the Oasis Boulevard, offers a cosy interior with comfortable seating and soft lighting—the perfect atmosphere to enjoy a meal and a pint of beer.
Brussels Beer Café is known for its delicious Belgian dishes and wide variety of imported and draft beers. In fact, it's the only restaurant serving Hoegaarden, Stella Artois, and Leffe fresh from the tap. So, if you're a fan of Hoegaarden, this is definitely the place to go. The café also has a state-of-the-art T-font tap system, ensuring that each glass of beer is poured to perfection.
In addition to their beer selection, Brussels Beer Café offers a range of popular Belgian dishes. Their menu includes mouthwatering options such as Crispy Roasted Pork Knuckle, Braised Lamb Shank, Belgium Foot Long Doggies, Moules Mariniere, and their famous Homemade Belgian Waffles with thick chocolate sauce. The restaurant has a modern industrial look with a touch of Belgian charm, providing a welcoming and friendly environment for anyone who enjoys great beer and food.
Brussels Beer Café is also innovative when it comes to engaging with its customers. In 2012, they launched the Hoegaarden mobile app, which serves as a Hoegaarden outlet locator. The app also includes features such as tasting notes, a mini spin-the-bottle game, and social media connectivity, creating a unique and fun drinking experience for its users. So, whether you're looking for a cosy night out or a new beer-tasting experience, Brussels Beer Café at Sunway Pyramid is definitely worth a visit.
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Frequently asked questions
Hoegaarden beer is available for purchase in Malaysia through the Luen Heng F&B website and at physical outlets such as Brussels Beer Café, Sunway Pyramid.
Yes, Hoegaarden launched its first interactive Apple application, "Hoegaarden Beer", in 2012. The app helps users locate the nearest outlets serving Hoegaarden and includes features like 'Tasting Notes', 'Mini Spin the Bottle Game', and social media connectivity.
Hoegaarden is an unfiltered wheat beer with a unique sweet and sour taste, a hint of bitterness, and a slightly spicy flavour with coriander and orange notes. It has a cloudy appearance and is known for its signature pint glassware.
While specific retailer information is not readily available, Hoegaarden is widely distributed throughout Malaysia. It is likely available at major retailers and outlets serving alcoholic beverages.
It is recommended to check the Hargapedia app or website for the best deals and exclusive offers from your favourite retailers. Additionally, keep an eye out for promotions at specific outlets or retailers, like the one mentioned in a forum post about a Tesco promotion for Hoegaarden beer and glassware.