Television presenter and farmer Jeremy Clarkson has launched his own beer, Hawkstone Lager, which is available to buy online and in pubs in Oxfordshire. The lager is made with barley grown at Clarkson's Diddly Squat Farm in Chipping Norton, Oxfordshire, and is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. It was initially planned to be sold only at Clarkson's Farm Shop but is now available on Amazon, where it became a bestseller, and in Waitrose supermarkets.
Characteristics | Values |
---|---|
Name of Beer | Hawkstone Lager |
Creator | Jeremy Clarkson |
ABV | 4.8% |
Ingredients | Malted barley |
Brewing Company | Cotswold Brewing Co. |
Distributor | Craft Drink Co. |
Purchase Options | Online, Amazon, Waitrose, Pubs in Oxfordshire, Clarkson's Farm Shop |
What You'll Learn
Online at Amazon
You can buy Jeremy Clarkson's Hawkstone Lager online at Amazon. Within hours of its release, the beer became a bestseller on the platform, outselling well-known brands such as Corona, Stella Artois, and Budweiser.
Hawkstone Lager is crafted using barley grown at Clarkson's Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by the Cotswold Brewing Co. near Bourton-on-the-Water in Gloucestershire. The name "Hawkstone" is derived from a prehistoric stone near the farm. The beer is known for its unique and quality taste, achieved through a meticulous brewing process that includes a four-week maturing stage.
When it was initially planned, Hawkstone Lager was intended to be sold only at Clarkson's Farm Shop. However, the beer's availability expanded to online sales, making it accessible to a wider audience through Amazon.
On Amazon, you can find different pack sizes of Hawkstone Lager, including 12-bottle and 24-bottle packs. The lager is described as "hard to make but easy to drink," reflecting the challenges Clarkson faced with weather conditions and markup prices for barley.
In addition to the lager, Clarkson also offers Hawkstone Cider and Hawkstone Vodka through his brand. These products showcase the versatility of the Hawkstone brand and provide alternatives for those who prefer cider or spirits over beer.
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In-store at Waitrose
In 2024, Waitrose became the first supermarket chain to sell Hawkstone, the beer created by television presenter and farmer Jeremy Clarkson. You can find your nearest Waitrose store by visiting their website and using their store locator tool.
Hawkstone Lager is made using barley grown at Clarkson's Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by the Cotswold Brewing Co. near Bourton-on-the-Water in Gloucestershire. The beer is named after a Neolithic standing stone located close to Clarkson's farm.
The lager has a 4.8% ABV, which Clarkson decided on after consulting with his farmworkers. The brewing process includes a four-week maturing process, which is longer than the industry average, resulting in a smoother, more rounded lager. The carbonation in Hawkstone is naturally produced, yielding smaller bubbles with a softer mouthfeel.
In addition to Waitrose, Hawkstone Lager is available at Clarkson's Farm Shop, online through Amazon, and on draught in pubs in Oxfordshire.
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On draught in Oxfordshire pubs
If you're looking to try Jeremy Clarkson's Hawkstone lager on draught in Oxfordshire, there are several pubs you can visit. The most obvious place to find a freshly pulled pint is Baste, Diddly Squat Farm's own bar. The Tapyard at Cotswold Brewing, where the lager is brewed, also offers the beer on draught.
In addition, several pubs in Oxfordshire serve Hawkstone lager. The King's Head in Bledington, Chipping Norton, is one such pub, and Clarkson himself has drunk his own creation within its four walls. Slightly further afield, you can find Hawkstone at The Marytime Inn in Asthall, Burford, and it is also due to be installed at The Swan in Swinbrook, Burford.
As of January 2025, Hawkstone lager will also be available in 105 pubs across the UK, including at least one in Oxfordshire at Bure Farm in Bicester, following a partnership with Marston's, a national pub brand.
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From the Clarkson's Farm Shop
Hawkstone Lager is a beer created by television presenter and farmer Jeremy Clarkson, using barley grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. The beer is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire, and is named after a Neolithic standing stone located close to his farm.
Clarkson's Farm Shop was the original intended outlet for the beer, but it was later sold online, too. The beer was criticised for potentially drawing business away from local brewers. However, Clarkson's Lager became the top-selling beer on Amazon within hours of its release, outselling well-known brands such as Corona, Stella Artois and Budweiser.
The lager is crafted from the finest malted barley, which is subjected to a series of stringent quality tests. The barley is a notoriously delicate crop, susceptible to disease and vulnerable to weather conditions. The brewing process is equally meticulous, including a four-week maturing process, known as lagering, which allows the flavours to mature and produces a smoother, more rounded lager. The carbonation in Hawkstone is naturally produced, yielding smaller bubbles with a softer mouthfeel. The entire process takes around six weeks, compared to an industry average of just nine days.
The result is a unique, quality-tasting lager that's hard to make but easy to drink. The lager has a 4.8% ABV, which Clarkson decided on after consulting with his farmworkers. The initial batch failed a blind taste test against a local brand, so Clarkson had to rebrew it.
In January 2022, Clarkson announced that the beer would be sold on draught in pubs in Oxfordshire, and in 2024, Waitrose became the first supermarket chain to sell Hawkstone.
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Direct from the Alpine factory
Jeremy Clarkson's Hawkstone Lager is available directly from the Alpine factory in Enstone, where the former *Top Gear* host once turned up with his Lamborghini tractor to hand out almost 1,000 bottles of beer to staff. This was in honour of a bet he made with the team during the Monaco Grand Prix that he would provide a pint for every member of the Alpine team if Esteban Ocon managed to hold onto a podium place.
The lager is made with barley grown at Clarkson's Diddly Squat Farm in Chipping Norton, Oxfordshire, and is brewed by the Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. It is named after a Neolithic standing stone located close to his farm.
The beer was initially planned to be sold only at Clarkson's Farm Shop, but it is now available online via Amazon and at selected supermarkets, including Waitrose. It can also be purchased directly from the Hawkstone website, where you can find a range of options, including:
- Hawkstone Sessions Lager (Pack of 12 x 330ml bottles)
- Hawkstone Premium Lager (Pack of 12 x 330ml bottles)
- The Freshly Pressed One Hawkstone Cider (Pack of 12)
- Hawkstone IPA (The Hoppy One) (Pack of 12)
- Hawkstone Redbrew Lager (The Red One) (Pack of 12 cans)
- The Strong One Hawkstone Vodka (70cl)
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Frequently asked questions
Jeremy Clarkson's beer, Hawkstone, can be purchased from Amazon, Waitrose, and pubs in Oxfordshire.
Jeremy Clarkson's beer is called Hawkstone.
Jeremy Clarkson's beer is a lager.
Jeremy Clarkson's beer has an ABV of 4.8%.