Lucky Charms Beer: Where To Buy The Magical Brew

If you're looking to buy Lucky Charms beer, you'll have to act fast. This limited-edition brew from Smartmouth Brewing Company in Norfolk, Virginia, is only available at the brewer's Norfolk location and select restaurants, bars, and specialty bottle shops across the state. The beer, called Saturday Morning, is an IPA with a 6.6% ABV that's brewed with in-house toasted marshmallows and dehydrated marshmallow bits, similar to those found in Lucky Charms cereal. It's designed to evoke nostalgia for Saturday mornings spent indulging in the popular breakfast cereal. So, if you're looking to get your hands on a can, you'll need to head to Virginia and keep an eye out for it in stores or on draft at select locations.

Smartmouth Brewing Company's Saturday Morning IPA

The Saturday Morning IPA was available at the Smartmouth Brewing Company's Norfolk tasting room and distributed throughout Virginia to select restaurants, bars, and specialty bottle shops. The beer was also available on draft and in cans, but the company does not ship its products. Smartmouth Brewing Company emphasises that the beer is intended for adults and is not marketed towards children.

The unique beer features a playful can design that resembles the Lucky Charms cereal box, with a wavy rainbow and marshmallows shaped like hearts, clovers, horseshoes, and balloons. The brewery describes the beer as having a soft pillowy body with a slight cereal taste, a sweet and citrusy nose, and orange and pear aromas.

Smartmouth Brewing Company, based in Virginia, is known for its creative and innovative craft beers, focusing on quality ingredients and flavour. The Saturday Morning IPA is just one example of their imaginative offerings, which also include a Chocolate Chip Cookie Milk Stout and a variety of flagship and limited-edition brews.

The release of the Saturday Morning IPA sparked excitement among craft beer enthusiasts, with its combination of Lucky Charms and Saturday morning nostalgia proving to be a successful concept. The beer's limited availability added to its appeal, with beer lovers eager to get their hands on a taste of their childhood memories.

Available at the Norfolk tasting room

Lucky Charms Beer, also known as Saturday Morning, is available at the Norfolk tasting room of the Smartmouth Brewing Company. The beer was released on Saturday, March 2, 2019, and was only available at the Norfolk location. The limited-edition beer is a twist on the popular Lucky Charms cereal, with a soft and pillowy body and a slight cereal taste. It is brewed with in-house toasted marshmallows and dehydrated marshmallow bits, and has a sweet and citrusy aroma with notes of orange and pear. The beer has 6.6% ABV and is available on draft or in cans.

The release of the beer was accompanied by a "Saturday Morning All Day" party at the tasting room, which included limited-edition t-shirts, board games, a comic book stand, a "Super Smash Bros" tournament, retro video games, and a cosplay contest. The event evoked nostalgia for Saturday mornings spent watching cartoons and eating cereal.

Smartmouth Brewing Company is based in Norfolk, Virginia, and the beer was only distributed throughout the state to limited restaurants, bars, and specialty bottle shops. The company is unable to ship the beer, so it is only available for purchase in Virginia.

The unique beer sparked excitement among craft beer lovers, with its playful combination of flavours and aromas. It joined a growing trend of dessert stouts and softer, sweeter IPAs, offering a fun and nostalgic drinking experience for adults.

Sold at limited restaurants, bars and specialty bottle shops

Smartmouth Brewing Company's Lucky Charms-themed beer, Saturday Morning, will be distributed throughout Virginia to limited restaurants, bars, and specialty bottle shops. The limited-edition beer will be available on draft or in cans.

The beer will be sold at the Norfolk tasting room, located in the Smartmouth Brewing Company's Norfolk, Virginia brewery. The company has stated that it does not ship beer, so you will have to visit the brewery or one of the limited restaurants, bars, or specialty bottle shops in Virginia to try it.

Saturday Morning is a 6.6% ABV IPA, brewed with in-house toasted marshmallows and dehydrated marshmallow bits. It is hopped and dry-hopped with Galaxy and Calypso hops, giving it a sweet and citrusy nose with orange and pear aromas. The beer has a soft and pillowy body with a slight cereal taste, designed to evoke nostalgia for Saturday mornings spent eating Lucky Charms and watching cartoons.

The beer's can design features a wavy rainbow and marshmallows shaped like hearts, clovers, horseshoes, and balloons, resembling the Lucky Charms cereal box. The brewery emphasizes that the beer is not marketed towards children but is instead intended to evoke nostalgia in adults.

Other Lucky Charms-themed beers

Smartmouth Brewing Company's Saturday Morning IPA is a Lucky Charms-themed beer. It is brewed with in-house toasted marshmallows and dehydrated marshmallow bits, and hopped and dry-hopped with Galaxy and Calypso hops. The beer is described as having a "soft pillowy body with a slight cereal taste" and a "sweet and citrus nose". It has an ABV of 6.6%.

Although Smartmouth Brewing Company does not explicitly mention Lucky Charms in its marketing, the can design resembles the cereal box, featuring a rainbow and marshmallow shapes. The beer was released in limited quantities and was only available at the brewer's Norfolk, Virginia location.

While Smartmouth's Saturday Morning IPA is the most well-known Lucky Charms-themed beer, there are a few other breweries that have created similar beers:

• The Big Somerville Brewing Company in Massachusetts brewed a 9% ABV Belgian ale with Cap'n Crunch Berries, also called Saturday Morning.
• Seattle's Big Time Brewing Company crafted a Breakfast Cereal Killer Stout blended with Corn Flakes, Rice Krispies, and Cocoa Puffs.
• California's Brew Rebellion brewed a Saturday Morning Cartoons beer with a milk stout made with Fruity Pebbles, Cinnamon Toast Crunch, Apple Jacks, and Cocoa Pebbles.
• Braman Winery & Brewery in Richmond, Texas, created a Fruity Pebbles Milkshake IPA.
• Ohio's Homestead Brewery made a Yabba Dabba Brew double IPA from the "Flintstones"-themed cereal with multicolored bits.
• California's Belching Beaver Brewery crafted an IPA called It Goes Down in the A.M. with Fruity Pebbles and Kellogg's Froot Loops.

Smartmouth's other cereal-inspired beers

Smartmouth Brewing Company garnered national attention in 2019 with the launch of its Saturday Morning IPA, a "beereal" inspired by Lucky Charms. The company has since expanded its line of cereal-inspired beers with several new offerings.

Caveman Confetti is a fruited gose reminiscent of Fruity Pebbles, while Sticky Bricks is a blonde ale with notes of Rice Krispies treats. These beers were released on March 5, 2022, and were available on draft and in cans.

In addition to these, Smartmouth has released several other creative beers. Giddy Up is a "cowboy" coffee imperial milk stout, while Sunday Morning is a mimosa-inspired tart ale. Relinquish My Waffle is an ale with flavours of blueberries and maple syrup, and Mash Up is a coconut-chocolate rum imperial coffee milk stout. These beers were released in January 2022 and were available for online ordering starting February 23.

Smartmouth's other offerings include a Chocolate Chip Cookie Milk Stout, which contains cocoa nibs and vanilla, and the Saturday Night, a bourbon barrel-aged stout with flavours of potato chips, baked pizza dough, and malted milk balls. The Saturday Night stout is the only beer in their lineup that is bottled and is only available in a gift pack.

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