Miller Fortune is a golden lager with a 6.9% ABV. It was launched by MillerCoors in 2014 as a spirit-inspired beer aimed at bringing market share back to beer from spirits. Despite its innovative marketing campaign, the beer was not well-received and is now discontinued. You may still be able to find Miller Fortune in some stores, but its availability will be limited as it is no longer in production. If you are interested in trying this beer, your best bet is to check with local retailers or online beer sellers to see if they have any remaining stock.
Characteristics | Values |
---|---|
Brand | Miller Fortune |
Manufacturer | MillerCoors |
Type of Beer | Amber Lager |
ABV | 6.9% |
Pack Size | 6-pack, 12-pack |
Price | $7.99 for a 6-pack, $14.99 for a 12-pack |
Taste | Sweet with a citrusy bite and hints of bitterness |
Target Market | Spirit drinkers, males aged 21-27 |
Availability | Widely distributed |
What You'll Learn
Miller Fortune price
Miller Fortune is a premium golden lager brewed by Miller Brewing Co. in Wisconsin, United States. It has an alcohol content of 6.9% ABV and is described as having a rich golden colour, with a light body and a crisp, clean finish.
The price of Miller Fortune varies depending on the pack size. On Drizly, a 6-pack of Miller Fortune is priced at $7.99, while a 12-pack is priced at $14.99. These prices may vary depending on your location and the retailer you purchase from.
Miller Fortune has received mixed reviews from consumers. Some describe it as "cheap, strong, and tasty", while others find it "boozy" and not to their taste. It has an average rating of 2.75 out of 5 stars on BeerAdvocate, with some reviewers noting a strong corn flavour.
While Miller Fortune may not have been the success MillerCoors hoped for, it can still be found for purchase through online retailers like Drizly, which offer convenient delivery services.
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Where is Miller Fortune brewed?
Miller Fortune is a product of the Miller Brewing Company, an American brewery founded in Milwaukee, Wisconsin, in 1855 by Frederick Miller. The Miller Brewing Company was acquired by Molson Coors in 2016, which now operates the Miller Brewery at the site of the original Miller Brewing Company complex. Therefore, it can be assumed that Miller Fortune is brewed in Milwaukee, Wisconsin, in the United States.
Miller Fortune is a premium, undistilled golden lager with 6.9% ABV. It is brewed with specially-roasted caramel malts and cascade hops, giving it a rich, balanced flavor with subtle sweetness and a smooth finish. The beer is served in embossed jet-black bottles and features the Miller Ace of Spades on its packaging.
While it is no longer being produced by the brewery, you may still be able to find Miller Fortune at select locations or purchase it online. However, its availability may be limited, and it may be challenging to find near your location.
Have you been able to locate and try Miller Fortune, or are you still searching for it?
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Is Miller Fortune a bourbon-flavoured beer?
Miller Fortune is a beer by MillerCoors, which was launched in 2014. It is a golden lager with 6.9% alcohol content, which is higher than most MillerCoors beers. The beer is brewed with Cascade hops, which give it a citrusy bite, and caramel malt, which imparts an amber hue.
MillerCoors targeted whiskey lovers with Miller Fortune, which was marketed as a bourbon-flavoured beer. The beer was packaged in jet-black, angular bottles and the company asked bartenders to serve the drink in cocktail glasses, to set it apart from other beers. The marketing campaign was innovative, as it suggested that the beer be savoured, rather than be drunk as a cold refreshment. However, MillerCoors later released a statement clarifying that Miller Fortune is not a bourbon-flavoured beer, but is instead "spirit-inspired".
> Our beer was brewed to deliver the complexity and depth that appeals to spirit drinkers. Spirit inspired…yes. Spirit infused…no.
Miller Fortune was not well-received by consumers, who criticised its thick and syrupy mouthfeel and lack of complexity. The beer was also criticised for its high price point, which was more expensive than other cheap beers but did not offer the quality of craft beer.
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What type of glass should Miller Fortune be served in?
Miller Fortune is a golden lager with a 6.9% ABV. It is a product of Miller Brewing Co. and MillerCoors LLC. It is described as having a rich golden colour, a light body, and a crisp, clean, and smooth finish.
Miller Fortune was initially served in a rocks glass, a type of glass typically used for serving liquor. The decision to serve the beer in a rocks glass was part of a marketing strategy to position Miller Fortune as a spirit or liquor brand. The idea was that the glassware would help set Miller Fortune apart and create a unique drinking experience.
However, this marketing strategy ultimately backfired, and Miller Fortune failed to gain popularity among consumers. The beer's launch was considered an "abject failure", with some blaming the decision to serve it in liquor glasses as a "self-evidently bad idea".
Today, it is recommended to serve Miller Fortune in a pint glass or a pilsner glass, which are more typical for lager-style beers. These glasses are better suited to showcase the golden colour and light body of the beer, enhancing the overall drinking experience.
So, while Miller Fortune may have initially been served in a rocks glass as part of its unique marketing strategy, it is now more commonly served in a pint or pilsner glass, which are more appropriate for its lager-style.
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Is Miller Fortune still in production?
Miller Fortune is no longer in production. The beer was launched in 2014 by MillerCoors as a "premium beer" with a 6.9% ABV. It was described as a golden lager with a citrusy bite and caramel malt, giving it an amber hue. The marketing for the beer focused on appealing to spirit drinkers, with comparisons drawn to bourbon. However, MillerCoors later had to clarify that the beer was not bourbon-flavoured.
Despite its ambitious distribution goals, Miller Fortune lasted barely two years. The brand failed to resonate with consumers, and MillerCoors quietly discontinued it. The beer received mixed reviews, with some finding it strong and boozy-tasting, while others described it as cheap and tasty.
While Miller Fortune is no longer available, similar beers in the amber lager style can still be found. These beers are known for their balance between malt and hops, with a toasty or sweet malt character and varying levels of hop bitterness depending on the brewer.
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Frequently asked questions
Miller Fortune beer is available at Pick 'n Save on Holt Avenue for $6.49 for a six-pack. It can also be purchased on Drizly, where a six-pack starts at $7.99 and a 12-pack starts at $14.99.
Miller Fortune is a premium golden lager with a 6.9% ABV. It is described as having a rich golden color, a light body, and a crisp, clean finish.
Miller Fortune beer has been marketed as a beer to be savored, rather than a beer for convenience and drinkability. It is suggested to be served in a fancy rocks glass, allowing it to warm up to enhance its flavor.