Primo Beer: Where To Buy And Enjoy It

Primo Beer is a Hawaiian beer brand with a rich history dating back to 1897. The beer is known for its unique flavour, which comes from a touch of raw Hawaiian cane sugar. After facing some setbacks due to prohibition and changes in ownership, Primo has made a comeback and is now available again in Hawaii. However, it seems that as of 2019, Primo Beer is only available in Hawaii and there are no plans to expand distribution further. So, if you want to buy Primo Beer, you'll need to head to Hawaii!

Primo beer is available in Hawaii

Primo beer is currently owned and operated by Pabst Brewing Company, which acquired the brand in 1999. The company has no plans to expand the distribution of Primo beyond Hawaii, where it holds a 70% share of the beer business.

Primo beer is available in bars and stores throughout the state of Hawaii. It is also a key sponsor at many watersport events, such as surf contests, which further contributes to its presence and availability in the state.

The beer has a strong connection to Hawaii, with its unique recipe and history dating back to the early 20th century. The brand's marketing and distribution have been revitalized since 2007, with a focus on celebrating the cultural heritage of "Hawai'i's Original Beer".

It's also available online at Malibu Shirts

Primo beer is a Hawaiian original, first brewed in 1897. The beer is known for its unique flavour, which comes from a touch of raw Hawaiian cane sugar. It's the perfect drink for those seeking a taste of the tropics and a laid-back Aloha lifestyle.

Although Primo beer is currently only available in Hawaii, it's also available online at Malibu Shirts. Malibu Shirts is a great destination for those seeking to celebrate the iconic Hawaiian brew and its rich history. The website offers a collection of Primo apparel, including t-shirts, tanks, long sleeves, and hats, all featuring the Primo logo and celebrating the beer's long history.

The Primo Islands Black T-Shirt, for example, is a stylish option for men, with its soft-washed fabric and double-needle stitched sleeves. It's a comfortable and stylish way to show your love for Primo beer. For a more casual option, the Primo Islands Tank Top is a great choice, made with 100% ringspun cotton and featuring a self-bound neck and armhole trim.

For those wanting to keep warm, the Primo Islands Long Sleeve shirt is perfect for those cooler Hawaiian nights. It's made with 100% ringspun cotton and features a ribbed collar and cuffs for a comfortable fit. To top it all off, the Primo Beer Vintage Painters Hat is a stylish and functional accessory, made with 100% cotton twill and featuring a metal buckle and button-hole insert for an adjustable fit.

So even if you can't make it to Hawaii to enjoy a cold Primo beer, you can still celebrate its legacy and rich history with the Primo collection at Malibu Shirts.

It was founded in 1897

Primo beer has a long history that dates back to the late 19th century. It was founded in 1897 when the Honolulu industrialist Alfred Hocking formed the Honolulu Brewing & Malting Company, which launched the Primo lager brand in 1901. The beer was known for its unique flavour, which came from a touch of raw Hawaiian cane sugar. This helped it quickly earn the title of "the Hawaiian beer", and it became a favourite among locals and watermen, perfectly complementing the tropical, laid-back Aloha lifestyle.

Primo beer has gone through several changes in ownership and periods of halted operations over the years. From 1920 to 1933, prohibition caused Primo to stop production. After prohibition ended, Primo reopened under the ownership of the Hawaii Brewing Corporation. In 1963, the Schlitz Brewing Company acquired Primo and built a new brewery for the brand in Aiea on Oahu in 1966. However, in 1979, Schlitz closed this brewery and moved production to Los Angeles, California.

The Stroh Brewery Company then acquired Primo in 1982 when it bought Schlitz Brewing. During its time under Stroh's ownership, Primo underwent several packaging changes, including a switch from brown bottles to green ones in 1985 and a return to brown bottles in 1990. Unfortunately, Stroh discontinued manufacturing Primo beer in 1997.

Thankfully, the brand was not gone for good. In 1999, the Pabst Brewing Company acquired Primo when it purchased assets held by Stroh. After a period of revitalisation, Pabst brought back the Primo Beer brand in 2007, returning it to its roots with a lighter, more refreshing taste. Today, Primo is once again a key sponsor at many watersport events and is widely available throughout Hawaii, continuing its legacy as Hawai'i's original beer.

It's owned by Pabst Brewing Company

Primo Beer is currently owned and operated by Pabst Brewing Company. The brand was acquired by Pabst in 1999 when it purchased the assets held by Stroh, which had previously owned Primo since 1982.

Pabst decided to bring back the Primo Beer brand in 2007, along with its parent company, revitalizing its distribution and marketing. Primo is now a key sponsor at many watersport events, such as surf contests, and can be found in many bars and stores throughout the state of Hawaii.

The beer is brewed by a craft brewery on the island of Kauai, Keoki Brewing, which initially brewed around 200 kegs each month. The bottled version of Primo is handled stateside by Pabst in Irwindale, California, with Miller Brewing—which owns a brewery in Irwindale—contract brewing the beer for Pabst.

Primo Brewing and Malting Company is established in Hawaii and claims the title of "Hawai'i's original beer." The company was formed around 1897 or 1898 by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901. From 1920 to 1933, prohibition caused Primo to halt operations, but it reopened after prohibition under the ownership of the Hawaii Brewing Corporation.

Primo has had several owners throughout its history, including the Schlitz Brewing Company, which acquired Primo in 1963 and built a new brewery for the brand in Aiea on Oahu. However, despite these changes in ownership, it is currently Pabst Brewing Company that owns and operates the iconic island brand.

It's known as the Hawaiian beer

Primo Beer is often referred to as the "Hawaiian Beer" as it is Hawaii's original beer, first brewed in Honolulu in 1897 or 1898. The Honolulu industrialist Alfred Hocking formed the Honolulu Brewing & Malting Company, which launched the Primo lager brand in 1901.

Primo is a key sponsor at many watersports events and is found in bars and stores across Hawaii. It is also available to buy online. The beer is currently owned and operated by Pabst Brewing Company, which is based in Los Angeles, although the front office is located in Honolulu.

Primo has had a tumultuous history, with prohibition causing the company to halt operations from 1920 to 1933. After prohibition, Primo reopened under the ownership of the Hawaii Brewing Corporation. The brand changed hands several times over the years, with ownership passing to the Stroh Brewery Company in 1982, and then to Pabst Brewing Company in 1999.

Primo has strong associations with Hawaii and its golden age, with its marketing and packaging reflecting this. The beer is positioned as a relaxed, everyday drink, perfect for the beach or fishing boats.

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