Short Boy beer is a product of a collaboration between Bally Sports and City Barrel Brewing Company, a Kansas City brewery. The beer is sold in 8.4-ounce cans and is available for purchase in Kansas City. The partnership was a result of Bally Sports' desire to serve the local market and City Barrel Brewery's brand style and ability to execute a custom product. Short Boy beer is a wheat ale with subtle hints of Citra hops, making it a refreshing choice for consumers.
Characteristics | Values |
---|---|
Beer name | Short Boys |
Brewery | City Barrel Brewing Company |
Beer type | Wheat Beer - American Pale Wheat |
Beer can size | 8.4 oz |
Pack size | 6-pack |
Pack price | $6.99 |
What You'll Learn
Short Boys beer is available in Kansas City
Short Boys beer was introduced by Bally Sports in July 2023 as part of their "Short Boy Summer" campaign. The campaign featured a commercial with Hall of Famer Randy Johnson and was a nod to Major League Baseball's introduction of the pitch clock, which resulted in shorter games. The smaller cans are perfect for today's speedier ball games.
City Barrel Brewery + Kitchen offers a variety of food and beer options in addition to Short Boys. Their menu includes items such as loaded fries, hummus with naan, burgers, tacos, and more. They also have a range of beers available in 16-ounce and 12-ounce cans, including creative options like the Strawberry Shortcake Bar and the Rad AF.
The brewery is located in the heart of Kansas City and provides a unique drinking and dining experience for locals and visitors alike. City Barrel Brewery + Kitchen is dedicated to serving the local market and works closely with the community to create custom products that appeal to their customers.
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It is sold by the City Barrel Brewing Company
Short Boy Beer is sold by the City Barrel Brewing Company, located at 1740 Holmes St., Kansas City, MO 64108. The company collaborated with Bally Sports to create the Short Boy Beer, which is a wheat ale sold in 8.4-ounce cans. The partnership came about due to Bally Sports' desire to serve the local market and the City Barrel Brewing Company's brand style and ability to execute a custom product. The beer is sold in six-packs for $6.99 and can be purchased locally in Kansas City.
The City Barrel Brewing Company has a variety of beers on offer, including the Creative Juice, Hell Yeah, High Society, Hop Water, and Rad AF. They also offer mixed packs such as The Sixer Mixer and The Tall + Tasty Medley, which feature a selection of their brewer-selected favorites. In addition to beer, the company also has a kitchen that serves food, including burgers, tacos, fries, and more.
The Short Boy Beer cans were featured in a Bally Sports KC commercial starring Hall of Famer Randy Johnson. The commercial was a nod to Major League Baseball's introduction of the pitch clock, which resulted in shorter games. The smaller beer cans are positioned as the perfect refreshment for today's speedier ball games. The City Barrel Brewing Company was one of five breweries that Bally Sports partnered with to create the Short Boy Beer.
The City Barrel Brewing Company's co-owner, Joe Giammanco, expressed his excitement about the partnership and acknowledged the unique nature of the campaign, highlighting the logistics and challenges involved in engineering changes to their canning line and beer production. The collaboration between Bally Sports and the City Barrel Brewing Company showcases the synergy between beer and sports, providing consumers with a unique drinking experience.
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The beer is a wheat ale
Short Boy beer is a wheat ale with subtle hints of Citra hops. It is sold by the City Barrel Brewing Company in Kansas City, Missouri. The beer is available in 8.4-ounce cans, with a six-pack costing $6.99. The brewery collaborated with Bally Sports to create this beer, which was featured in their "Short Boy Summer" commercials. The commercials feature Hall of Famer Randy Johnson and promote shorter beers for shorter baseball games due to the introduction of the pitch clock.
The City Barrel Brewing Company describes their Short Boy beer as a "true short game king", with "comfy couch and short ballgame sold separately". The beer has received positive reviews, with some drinkers noting that it is perfect for a hot day and that it has a good balance of flavours.
Wheat ales are known for being easy to drink and are often considered a good choice for those who are new to craft beer or for those who prefer a less intense beer experience. They typically have a lower bitterness level than other types of beer, such as IPAs, and can be brewed to be either filtered or unfiltered.
The City Barrel Brewing Company's Short Boy wheat ale falls into the American Pale Wheat category, which means it likely has a more pronounced hop presence and a slightly higher alcohol content than other wheat ales. The subtle hints of Citra hops add a citrusy flavour and aroma to the beer, making it a refreshing choice for a warm day.
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It is sold in 8.4-ounce cans
Short Boy beer is sold in 8.4-ounce cans. This smaller can size is a nod to the introduction of the pitch clock by Major League Baseball, which has resulted in shorter games during the 2023 season. The smaller beer cans are designed to be finished within the shorter game time. The 8.4-ounce Short Boy cans are sold by City Barrel Brewing Company, based in Kansas City, Missouri. The beer is a wheat ale with subtle hints of Citra hops. It is available to purchase in six-packs for $6.99.
The Short Boy beer cans were featured in a Bally Sports Kansas City commercial starring Hall of Famer Randy Johnson. The commercial was inspired by classic beer ads from the 1970s, with scenic vistas, ice-cold beers, and a jingle composed by BUTTER Music and Sound. The partnership between Bally Sports and City Barrel Brewery was facilitated by a shared focus on serving the local Kansas City market. The unique can size presented logistical challenges for the brewery, requiring engineering changes to their canning line and careful planning for beer production and vendor management.
The 8.4-ounce Short Boy cans are part of a larger trend of craft beer offerings in smaller, more portable can sizes. These smaller cans offer consumers a single-serving option that is perfect for enjoying during a ball game or other activities. The compact size also allows for easy stacking and storage, making them ideal for retailers with limited shelf space. The smaller serving size also encourages consumers to try new beer varieties without committing to a larger quantity.
The City Barrel Brewing Company's Short Boy beer in 8.4-ounce cans is a creative and innovative response to the changing landscape of baseball games and drinking preferences. By embracing this unique can size, the brewery has created a product that aligns with the needs and preferences of modern consumers, offering a refreshing and convenient drinking experience.
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Short Boys beer was featured in a Bally Sports commercial
The commercial was inspired by classic beer ads from the 1970s, featuring stunning scenic vistas, ice-cold beers, random majestic animals, and an era-appropriate jingle. Bally Sports also secured an appearance from legendary 6'10" hall-of-fame pitcher Randy Johnson, who says he's a tall boy who loves Short Boys beer.
The network partnered with five breweries in their Bally Sports+ markets to create the beer, including City Barrel Brewing in Kansas City, which sold wheat ale in 8.4 oz branded cans. The partnership was a unique opportunity for the brewery, as Bally Sports was focused on serving the local market and worked closely with the brewery to create a custom product.
The Short Boys beer commercial was well-received, with fans enjoying the creative nod to the shorter baseball games and the appearance of Randy Johnson. The campaign also offered a discounted price for the Bally Sports+ streaming service, providing a great value proposition for viewers. Overall, the commercial was a successful collaboration between Bally Sports and local breweries, offering a fun and refreshing option for baseball fans to enjoy during the shorter games.
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Frequently asked questions
Short Boy beer is available for purchase in Kansas City. The beer is sold by the City Barrel Brewing Company, which is located at 1740 Holmes St., Kansas City, MO 64108.
Short Boy is a wheat ale with subtle hints of Citra hops.
A six-pack of Short Boy beer costs $6.99.
Short Boy beer cans are 8.4 ounces.
Yes, Bally Sports partnered with the City Barrel Brewing Company to create and advertise Short Boy beer.