Troy Aikman's 8 Beer: Where To Buy And Try

Troy Aikman, the former quarterback for the Dallas Cowboys, has launched his own beer brand, Eight, a low-calorie, low-carb lager. Named after his jersey number, Eight is initially only available in Texas, but Aikman has plans for a national rollout. The beer is brewed with organic grains and Hallertau Taurus hops, with no sugars or fillers, and contains 90 calories and 2.6 grams of carbohydrates. Aikman, who has a history with the beer industry, collaborated with former Ommegang president Doug Campbell, business leader Ruchi Desai, and brand strategist Jake Duneier to create a better-for-you beer.

Troy Aikman's Eight beer is only available in Texas

Troy Aikman, the former quarterback for the Dallas Cowboys, is launching his own beer brand called Eight, a low-calorie, low-carb beer. Aikman, who has had a long history with the malt beverage industry, from working for a Miller beer distributor in Tulsa, Oklahoma, to starring in national TV commercials for the beermaker, is now taking on a new business venture aimed at health-conscious drinkers.

The beer, an all-malt lager, is made with organic grains, Hallertau Taurus hops, and no sugars or fillers. It has 90 calories and 2.6 grams of carbohydrates per twelve-ounce can, which is significantly lower than other American beers. Aikman, a health enthusiast himself, wanted to create a beer that aligned with his health regimen, which includes meditation, exercise, and a strict diet.

Eight Beer was developed in collaboration with big names in the beer industry, including Doug Campbell, the former president of Brewery Ommegang, Ruchi Desai, a business and operations leader, and Jake Duneier, a brand strategist. The recipe was crafted in partnership with Oregon State University's food science department, with input from award-winning brewmaster Phil Leinhart.

Despite the beer being brewed in New Orleans at Faubourg Brewing, the company Eight Brewing Co. is based in Austin, Texas, and the beer will initially only be available in Texas. Starting in February, Texans will be able to order Eight on tap in bars and restaurants, and in March, it will launch in retail stores across the state. Aikman expressed his enthusiasm for the beer's launch in his home state, saying, "If we only succeeded in Texas and never left its borders, I would be quite happy." While there are plans for a national rollout in the future, for now, Eight Beer is a Lone Star State exclusive.

Eight is a low-calorie, low-carb beer

Eight Beer, created by Troy Aikman, is a low-calorie, low-carb beer. It is an "elite light lager" with 90 calories and 2.6 grams of carbohydrates per 12-ounce can or serving. This is significantly fewer calories and carbohydrates than other American beers, which typically have between 140 and 175 calories and 10 to 15 grams of carbs.

The beer is made with organic grains, Hallertau Taurus hops, and no sugars or fillers. It is brewed at the Faubourg Brewing Company in New Orleans and is the result of two years of research in a partnership between Eight and Oregon State University's food science department.

Eight Beer is marketed towards health-conscious consumers who want to be able to celebrate with a beer without compromising their fitness goals. The co-CEO of Eight, Doug Campbell, describes the target consumer as someone who exercises "religiously," "consumes choicefully," and "tries to be a better human."

The beer has been described as having a richer color, nice carbonation, and flavor that leaned more Euro than frat and as being more flavorful than a typical light beer with a barely noticeable hint of citrus. It avoids the "watery" taste that some light beers have.

Currently, Eight Beer is only available in Texas, where Aikman played for the Dallas Cowboys. It can be found on tap in bars and restaurants and in stores.

The beer is brewed at Faubourg Brewery in New Orleans

Troy Aikman's Eight Beer is an elite light lager with a difference. Aikman, a former Dallas Cowboy, has ventured into the beer business with a product aimed at health-conscious consumers. The beer is brewed at the Faubourg Brewing Company in New Orleans, Louisiana. The Faubourg Brewery, located at 3501 Jourdan Road, is known for its celebration of New Orleans culture and its slow-brewed beers. With an emphasis on bringing people together, the brewery offers an outdoor brew park with tasty beers, good food, and fun events.

Faubourg Brewery is owned by billionaire Gayle Benson, a prominent figure in New Orleans sports as the owner of the New Orleans Saints and the NBA's New Orleans Pelicans. The brewery's location in New Orleans adds a unique dimension to the story of Eight Beer, which is headquartered in Austin, Texas, reflecting the city's love for fitness and the outdoors.

The brewing process for Eight Beer involves the use of organic grains, specifically organic barley, and Hallertau Taurus hops from Germany. The absence of rice, corn, and syrups, which are commonly found in mass-market light lagers, sets it apart. This attention to quality and the use of pure ingredients, combined with modern brewing techniques, results in a beer that is not only low in calories but also packed with flavour.

The beer was developed over two years in collaboration with Oregon State University's food science department and brewing scientists. Aikman himself has been deeply involved in the process, even visiting hop fields in Oregon. The final product, Eight Beer, contains 90 calories and 2.6 grams of carbohydrates per 12-ounce can, significantly less than the typical American beer.

While Eight Beer is currently only available in Texas, Aikman is open to the possibility of expanding its reach in the future. The beer's focus on wellness and flavour has already garnered positive attention, challenging the notion that celebrity-driven alcohol brands compromise on taste.

Eight is co-founded by Doug Campbell, former president of Brewery Ommegang

Doug Campbell, the former president of Brewery Ommegang in New York, co-founded Eight with Troy Aikman, a former Dallas Cowboy. The beer, named after Aikman's former number, is a low-cal, low-carb lager aimed at fitness enthusiasts. It is made with organic grains, Hallertau Taurus hops, and no sugars or fillers.

Campbell brought a wealth of expertise in high-end spirits and beer to the company. Before co-founding Eight, he served as the brand director for Ketel One, a super-premium vodka brand, and as the marketing director for Diageo's beer division, overseeing popular brands such as Guinness, Red Stripe, Smithwick's, and Harp.

Eight is the result of two years of research and development in partnership with Oregon State University's food science department. It has 90 calories and 2.6 grams of carbohydrates per twelve-ounce can, setting it apart from other American beers in terms of calorie count.

The beer is brewed at Faubourg Brewing Company in New Orleans and is currently only available in Texas, with Aikman and Campbell targeting health-conscious Texans. The company is based in Austin, known for its love of fitness and the outdoors, and the beer can be found on tap in bars and restaurants and in stores.

The beer will be sold in 6-packs, 12-packs and 19.2-ounce cans

Troy Aikman's Eight Beer is currently only available in Texas. The beer will be sold in 6-packs, 12-packs, and 19.2-ounce cans in retail establishments in Texas. The 19.2-ounce option is a single-serve stovepipe can. The beer was first made available on draft in bars and restaurants in February 2022, with the retail launch following in March 2022.

The beer is a low-calorie light lager, with 90 calories and 2.6 grams of carbohydrates per 12-ounce can. It is brewed with organic grains and Hallertau-Taurus hops, with no additives or added sugars. The packaging options for Eight Beer cater to a range of consumer needs, from those looking for a single-serve option to those who want a larger quantity for entertaining or stocking up.

The 6-pack and 12-pack options are ideal for those who want to share the beer with friends or family or keep a supply on hand for personal enjoyment. The 6-pack is a good choice for those who want to try the beer or are looking for a smaller quantity. On the other hand, the 12-pack is perfect for those who know they enjoy the beer and want a larger supply, or for those who are stocking up for a party or gathering. The 19.2-ounce single-serve cans are perfect for those who want a larger serving or are on the go and looking for a convenient, portable option. This option provides a generous portion for those who want to savour the beer or enjoy it over a longer period.

The variety of packaging options ensures that consumers can choose the quantity that best suits their needs and preferences. Whether purchasing for personal enjoyment, sharing with others, or looking for a single-serve option, Eight Beer offers flexibility and convenience with its 6-pack, 12-pack, and 19.2-ounce can options.

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