Tuborg Christmas Beer: Where To Buy This Festive Season

Tuborg's Christmas beer, Julebryg, is a seasonal treat released annually on the first Friday of November in Denmark, a day of celebration known as 'J-Day'. The strong pilsner is only available for ten weeks of the year, but it is the fourth most popular Tuborg beer. Julebryg was first launched in 1981, and the annual release is marked by festivities, including Carlsberg employees driving around in trucks to visit bars and cafes, singing the traditional Tuborg Christmas Brew song and handing out free beer. The beer is a bottom-fermented wiener beer brewed on lager, münchener, and caramel malt, with added English liquorice. It has a dark golden colour and a fresh aroma of caramel, cereal, liquorice, and blackcurrant. It is said to pair well with traditional Christmas recipes, smoked fish, grilled or fried herring, smoked ham with kale, pork roast, and duck. You can buy it in Denmark in a six-pack from a grocery store or 7-11, or enjoy a bottle at a bodega.

Tuborg Christmas beer availability

Tuborg Christmas beer, or Julebryg, is a seasonal beer that is released annually in Denmark on the first Friday of November, a day of celebration known as 'J-Day'. It is a bottom-fermented wiener beer brewed on lager, münchener and caramel malt, with added English liquorice. The beer is dark golden in colour and has a fresh aroma of caramel, cereal, liquorice and blackcurrant.

J-Day marks the official start of the festive season in Denmark, with Carlsberg employees driving around in trucks to visit bars and cafes, singing the traditional Tuborg Christmas Brew song and handing out free beer to guests. The beer is available for ten weeks of the year and can be purchased in a six-pack from grocery stores or 7-11s, or by the bottle at bodegas. It can also be found at over 400 locations across the country where Tuborg staff hand out free samples.

The Scandinavian Expat Shop also sells Tuborg beer, although it is unclear whether this includes the Christmas variety.

Where to buy in-store

Tuborg Christmas beer, or Julebryg, is a seasonal beer that is only available for a short time. It is released annually on the first Friday in November, a day of celebration in Denmark known as 'J-Day'.

You can buy Tuborg Christmas beer in-store at grocery stores and 7-11s in Denmark. It is also served in bars and cafes across the country, including:

• Terminal 2
• IKEA food court
• Paladspassagen
• Radar
• Svarta Kaffid
• Irishman Pub, Reykjavik
• ROK, Reykjavik
• Carlsberg Lounge, Kastrup
• Toga Vinstue, Copenhagen
• Nyhavn 37, Copenhagen
• Potturinn & Pannan, Reykjavik
• Guldmagerens Hus, Copenhagen
• Hugos Garage, Aalborg
• Fox and Hounds, Aabenraa
• SKUM Olbar, Helsingor
• Cafe Jorden, Aarhus
• Tante Olga, Randers

If you are outside of Denmark, you can try Scandinavian specialist shops, such as the NORDIC EXPAT SHOP, which offers worldwide shipping.

Online options

There are several online options for purchasing Tuborg Christmas Beer. One option is to check the websites of major retailers such as Total Wine & More, which offers a range of Danish beers for purchase online. Another option is to look for specialist websites that focus on Scandinavian products, such as the NORDIC EXPAT SHOP, which offers a range of Scandinavian beer brands, including Tuborg.

In addition to these options, it may be worth checking the websites of local retailers in your area, as some may offer online ordering and delivery or pickup services. This can be a convenient way to get your hands on Tuborg Christmas Beer without having to leave your home. It is always a good idea to plan ahead, as there may be delays in shipping during the busy holiday season.

When purchasing alcohol online, it is important to be aware of any age restrictions or other legal requirements in your area. It is also a good idea to familiarise yourself with the seller's policies on returns and refunds, as well as any applicable taxes or delivery charges.

Finally, it is worth noting that Tuborg Christmas Beer, also known as Julebryg, is a seasonal brew that is typically only available for a limited time, from the first Friday in November until the end of December. So, if you're hoping to stock up for the festive season, it's best to get your orders in early!

Carlsberg Group

The Carlsberg Group is a Danish multinational brewer founded in 1847 by J.C. Jacobsen. It is one of the leading brewery groups in the world, with a presence in more than 125 markets and a global workforce of over 41,000 people, primarily in Europe and Asia. The company's flagship brand is Carlsberg, named after Jacobsen's son, Carl.

Carlsberg has a diverse portfolio of over 140 brands, including well-known names such as Tuborg, Somersby, and Kronenbourg. The group's products range from beers to ciders and other beverages, catering to a wide range of consumer preferences.

In terms of geographic reach, Carlsberg has a strong presence in Northern and Western Europe, Eastern Europe, and Asia. They have subsidiaries and operations in countries like Poland, the Czech Republic, Lithuania, Estonia, Sweden, the United Kingdom, India, and many others.

The group's commitment to sustainability is evident in initiatives such as halving water usage at their Fredericia brewery and lightweighting their cans to reduce their environmental footprint.

Regarding the availability of Tuborg Christmas Beer, it appears to be a seasonal brew offered during the holiday season. The annual launch in Denmark, known as 'J-Day', takes place on the first Friday in November and is a widely celebrated event. While I cannot provide a specific location to purchase Tuborg Christmas Beer, the Carlsberg Group's presence in over 125 markets suggests that their products, including seasonal offerings like Tuborg Christmas Beer, are likely to be available in select markets during the relevant seasons.

Pairing suggestions

Tuborg Christmas beer, or Julebryg, is a dark pilsner with a fresh aroma of caramel, cereal, liquorice, and blackcurrant. It is a versatile beer that can be paired with a variety of dishes, especially traditional Christmas recipes. Here are some specific pairing suggestions to enhance your holiday dining experience:

Appetizers and Snacks:

• Smoked Fish: The salty, smoky flavour of smoked fish, such as salmon or mackerel, will complement the beer's caramel and liquorice notes.
• Grilled or Fried Herring: This pairing suggestion is specifically recommended by the Carlsberg Group, who produce Tuborg Julebryg.
• Cheese and Charcuterie Boards: The strong flavours of aged cheeses and cured meats, such as smoked ham, will stand up to the full-bodied flavour of the beer.

Main Courses:

• Traditional Christmas Dinner: Tuborg Christmas beer is an excellent choice for the holiday season as it pairs well with classic Christmas dishes like roast pork, potatoes, and cabbage.
• Duck: The rich, savoury flavour of duck will find a delicious match in the dark pilsner.
• Pork Roast: Another suggestion from the Carlsberg Group, a pork roast will echo the caramelised malt notes in the beer.
• Kale and Ham: Try this classic combination with your Tuborg Christmas beer; the bitterness of the kale will cut through the richness of the beer and ham.

Desserts:

• Christmas Cookies: The caramel and liquorice flavours in the beer will complement spiced cookies like gingerbread or speculoos.
• Fruit-based Desserts: Blackcurrant-based desserts or tarts will mirror the blackcurrant notes in the beer.
• Chocolate Desserts: The dark, malty character of the beer will pair beautifully with chocolate cakes, brownies, or truffles.

Frequently asked questions