Twisted Tea Beer: Where To Buy And Enjoy

Twisted Tea is a malt-based beverage that is brewed using a process similar to beer. It is owned by the Boston Beer Company and was launched in 2001. The original flavour was a Southern sweet tea with a twist of lemon, but the brand has since expanded its product line. Twisted Tea is available for purchase at Walmart and The Beer Store. It can also be purchased online at GotoLiquorStore.

Twisted Tea's origins

Twisted Tea was launched in 2001 by the Boston Beer Company, now known as the Twisted Tea Brewing Company. It is a flavoured malt beverage (FMB) – iced tea with alcohol.

Twisted Tea was originally called BoDean's Twisted Tea, named after two employees, Bo and Dean, who worked on the product. However, the name was changed after a successful lawsuit from the Milwaukee rock band, The BoDeans.

Twisted Tea was initially targeted at rural drinkers, particularly those who drank Jack Daniel's, and was launched in rural, Northeastern states including New Hampshire and Maine. The company believed that these drinkers would appreciate a "refreshing tea beverage that was high-quality and unique".

Twisted Tea's early success in these markets led the company to seek out similar markets with a rural population base and a foundation of Light Lager drinkers. Montana, Michigan, Ohio, and Pennsylvania proved to be strong states, too.

Twisted Tea's marketing strategy has always been focused on connecting with its drinkers and potential customers. They wanted to find out where their drinkers were, both geographically and in terms of the activities they enjoyed. For about 15 years, the photos that drinkers submitted for potential inclusion on the beverage's back label provided a visual portal to who the brand’s biggest fans were, where they were, and what they loved.

Twisted Tea has also had a strong presence at events such as the Sturgis Motorcycle Rally, The Esports Awards, college football tailgates, and country music festivals.

In 2022, Twisted Tea expanded its marketing strategy to include a national, year-round advertising campaign, signalling the growing importance of hard tea in the Boston Beer Company's portfolio.

Twisted Tea's age

Twisted Tea Brewing Company takes its responsibility to limit website access to adults of legal drinking age seriously. In the United States, the legal drinking age is 21, and the Twisted Tea Brewing Company's website requires users to be 21 or older to enter. Similarly, in Canada, the legal drinking age is 18 or 19, depending on the province, and the company's website for Canada also requires users to be of legal drinking age to enter.

The legal drinking age is the minimum age at which a person is legally allowed to purchase and consume alcohol. This age restriction aims to protect young people from the harmful effects of alcohol, as underage drinking can have significant negative impacts on their health, safety, and overall well-being.

It is important to note that the legal drinking age may vary depending on the country or region, and it is the responsibility of individuals to abide by the local laws and regulations regarding the purchase and consumption of alcohol.

Twisted Tea's name

Twisted Tea Brewing Company was founded on the premise that a hard iced tea should taste like real iced tea. The company's products are brewed with real tea leaves, meaning they are slightly caffeinated.

The name "Twisted Tea" may have come from an indie rock band from Milwaukee called BoDeans, who sued Boston Beer for trademark infringement when they originally released the product as "BoDean's Twisted Tea" in 2000. The two parties came to a settlement, and the name was dropped.

Twisted Tea is owned by beverage giant Boston Beer Company, known as one of the country's largest brewers and for its role in the emergence of the craft brewing industry with its famous Samuel Adams Boston Lager. The company also produces Truly Hard Seltzer and Angry Orchard Hard Cider.

Twisted Tea Light's popularity

Twisted Tea Light is a product of the Twisted Tea Brewing Company, based in Boston, MA. The company takes its responsibility to limit website access to adults of legal drinking age seriously. The Twisted Tea Light Variety Pack is available in packs of 6, 12, and 24 cans of 12 oz each. The variety pack includes Original Light, Half & Half, Raspberry, and Peach flavors. The product is available for pickup or delivery from select stores.

Twisted Tea Lights are popular because they taste like real iced tea, delivering a smooth and refreshing drinking experience. The product is also available in Canada, with separate websites for the US and Canada. The company encourages responsible drinking.

Twisted Tea's viral moment

Twisted Tea, a flavoured malt beverage from Boston Beer Company, has become a colossus in the beverage-alcohol business. Its success has led to a flood of hard teas from competitors big and small. However, Twisted Tea's biggest threat is Surfside, a vodka tea brand that has caught the next wave in hard tea.

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